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Inside retail's 2024 holiday season

Although inflation has slowed, macro economics are still weighing heavily on the minds of consumers this holiday season, reports show. While this quarter sales are expected to jump slightly between 2% to 3% over last year, prices also increased causing about a third of consumers to rethink how they spend this season.

included in this trendline
  • Kohl’s kicks off holiday shopping with October deals event
  • More than half of US Gen Zers are headed to TikTok Shop this season
  • Most holiday shoppers will buy a gift for themselves this year
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.