The Latest

  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s chief marketer avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

  • Graphic of AI operation process
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    Permission granted by Dell Technologies
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    Sponsored by Dell Technologies

    AI at the retail edge: What’s possible now

    Concrete examples of how AI and GenAI at the edge can help retailers address major challenges.

  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters, Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

  • Amazon CEO Andy Jassy
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    Noah Berger/Getty Images for Amazon Web Services via Getty Images
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    Amazon to focus on inclusion, internal memo indicates

    The changes outlined are vague, but Amazon has taken its previously strong commitments to Black and LGBTQ+ people off of its policy page.

  • Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023 in Las Vegas, Nevada.
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    Noah Berger / Stringer via Getty Images
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    Amazon offers ad tech to retailers in retail media land grab

    The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

  • A diptych shows a trio of people sporting Walmart gear next to a photo of an individual wearing a Walmart bucket hat and T-shirt
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    Permission granted by Walmart
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    How Walmart’s latest brand refresh reinforces bigger digital ambitions

    The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

    Updated Jan. 14, 2025
  • A Reebok storefront
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    "Reebok at Vaughan Mills" by Raysonho is licensed under CC BY 1.0
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    Authentic Brands Group names president

    The company has tapped Matt Maddox, former CEO of hotel and casino company Wynn Resorts, to lead the company’s global brand growth.

  • A person leans over a stack of clothing in an empty store.
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    Michael M. Santiago via Getty Images
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    Retail job cuts spiked in December

    Downsizing in the critical holiday month was up more than 2,800% year over year, a report from Challenger, Gray & Christmas found.

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    Yujin Kim/Retail Dive
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    Deep Dive

    These retailers could file for bankruptcy in 2025

    From Beyond Inc. to Glossier, here’s who’s most at risk in the year ahead.

  • An Amazon worker places a delivery on a residential porch
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    Permission granted by Amazon
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    Amazon to end Prime Try Before You Buy

    AI feature adoption is reducing the need for physical try-ons, the company said.

  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora to redesign entire North American store fleet

    The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

  • A large department store building seen down the block, with a person seen standing in the foreground.
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    Daphne Howland/Retail Dive
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    Macy’s doubles down on its ‘three-brand portfolio’

    CEO Tony Spring said that Macy’s, Bloomingdale’s and Bluemercury are stronger together thanks to back-end synergies.

  • A Reebok storefront
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    "Reebok at Vaughan Mills" by Raysonho is licensed under CC BY 1.0
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    Reebok’s US operations acquired by Galaxy Universal

    Under new ownership, the company plans to open more full-price or experiential stores, according to a Reebok executive. 

  • People walking toward a Macy's store.
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    Daphne Howland/Retail Dive
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    Small-format, off-price stores added to first round of Macy’s closures

    The 66 locations slated to shutter span 22 states and many are mall anchors, according to a list released Thursday.

  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair to exit Germany, affecting 730 jobs

    The retailer plans to reinvest the savings from the move into expanding its physical footprint, growing its loyalty program and other initiatives.

  • Four men in various states of undress pose in a Dollar Shave Club ad
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    Courtesy of Dollar Shave Club
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    Column

    Campaign Trail: Dollar Shave Club gets back to its disruptive roots

    The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

  • A photo of a Big Lots storefront.
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    Permission granted by Big Lots
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    Column

    The Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal

    The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.

  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s announces store closures

    The struggling department store said 27 locations will shutter by April and an e-commerce fulfillment center will close when its lease expires in May.

  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    Updated Jan. 10, 2025
  • The outside of a standalone Ulta Beauty store.
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    patty_c via Getty Images
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    Ulta taps Instacart for same-day delivery

    Through the partnership, customers can receive beauty products in as little as one hour and earn loyalty points on orders.

  • A stack of True Religion jeans for sale at a storefront.
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    John Shearer/WireImage for HollyRod Foundation via Getty Images
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    Private equity firm buys controlling stake in True Religion

    The deal with Acon Investments comes as the denim brand looks to diversify its product offering and expand its reach.

  • Three children in bright clothing face the camera.
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    Courtesy of Bluestar Alliance
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    These 5 tween retailers once dominated the space. Here’s where they are now.

    Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.

  • The interior entrance to a JC Penney mall store, with fronds of a plant in the foreground.
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    Daphne Howland/Retail Dive
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    J.C. Penney, Brooks Brothers operator join forces as ‘Catalyst Brands’

    The new entity features other labels owned by Authentic Brands Group and run by Sparc Group. Investors include Shein and mall REITs Simon and Brookfield.

  • People inside and outside a store.
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    Courtesy of REI Co-op
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    REI shutters experiences business, eliminating hundreds of jobs

    More than 400 employees will be let go as part of the decision. CEO Eric Artz said the 40-year-old experiences division was unprofitable.

  • A shopper holds multiple shopping bags.
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    Leon Neal via Getty Images
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    8 retail trends to watch in 2025

    Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.