Dive Brief:

• American Eagle Outfitters is jumping on Apple’s bluetooth-based iBeacon, which locates customers, offers them immediate deals and information on products, and helps them move about the store.

• The technology, implemented with partner Shopkick, will be installed in 100 American Eagle Outfitters and Aerie stores nationwide.

• Macy’s late last year also installed the shopBeacon technology in its San Francisco and New York stores.

Dive Insight:

Apple’s iBeacon technology holds great promise with its ability to tap into the information customers hold on their phones. This may finally be an effective way for retailers to interact with shoppers who are physically in their stores by noting their location and harnessing their preferences, so expect to see more retailers develop and adopt shopBeacon systems.