Consumer Trends


  • A customer pays for a purchase at a clothing store
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    gorodenkoff via Getty Images
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    In-store experience wins out as customers want to see and touch purchases: report

    Customers value associate’s advice, particularly for luxury goods, while they feel frustrated by chatbots’ inability to resolve customer service inquiries.

    By Bryan Wassel • July 26, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: All of a sudden, a lot is happening at department stores

    The team discusses a barrage of news from several players in a retail space that has been written off many times.

    By Retail Dive Staff • July 25, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop spend jumps during Deals for You Days

    U.S. shoppers spent $52 each during the social platform’s July sale, a historic high and a break from recent declines, according to Earnest Analytics.

    By Tatiana Walk-Morris • July 24, 2024
  • Megan Rapinoe wearing Knix undergarments
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    Courtesy of Knix
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    Knix enlists soccer star Megan Rapinoe for latest campaign

    Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.

    By Howard Ruben • July 22, 2024
  • A Dollar General sign and brick storefront on a cloudy day with the company's signature black on yellow logo
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    Permission granted by Dollar General
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    Dollar General to offer over 100 back-to-school products for $1 or less

    Notebooks, pencils, glue sticks and folders are among the low-priced offerings. The dollar store will also offer backpacks for $5.

    By Tatiana Walk-Morris • July 19, 2024
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    Creative via Getty Images
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    US online retail sales to reach $1.2 trillion this year: report

    E-commerce is “maturing” and returning to “pre-pandemic normalcy” as it continues to capture market share, according to FTI Consulting. 

    By Tatiana Walk-Morris • July 17, 2024
  • Adult and child shopping for school supplies
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    Tim Boyle via Getty Images
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    Back-to-school spending expected to drop from last year: report

    Spending per child is projected to be $586, with overall market spend reaching $31.3 billion, according to a recent survey from Deloitte.

    By Howard Ruben • July 16, 2024
  • A group of students carrying backpacks are shown with their backs to the camera and walking toward a building.
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    AnnaStills via Getty Images
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    NRF: 85% of back-to-school buyers plan to shop Prime Day

    Sales are expected to be down from last year’s record highs, but shoppers are once again starting early and prioritizing this month’s discounts.

    By Tatiana Walk-Morris • July 15, 2024
  • A person wearing Von Dutch apparel.
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    Courtesy of Von Dutch
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    Column

    The Weekly Closeout: Von Dutch is acquired and Bath & Body Works partners with Crocs

    The fashion company was sold to WSG Brands, while the shoe collab is all decked out in gingham. 

    By Retail Dive Staff • July 12, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    One-third of consumers cut spending in Q2: report

    Inflation concerns continue to weigh on shoppers, with 84% saying it has affected how they spend their money, according to a report from Jungle Scout.

    By Howard Ruben • July 12, 2024
  • Canned goods at Whole Foods marked as discounted by a yellow tag that reads "Low Price"
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    Catherine Douglas Moran/Retail Dive
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    Private brands hit record highs in unit and dollar share in first half of 2024

    Store brands’ year-over-year growth for both measurements outperformed that of national brands, according to Circana data shared by PLMA.

    By Catherine Douglas Moran • July 11, 2024
  • A brand image of being hair products launcing at Walmart.
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    Courtesy of being
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    New inclusive hair care brand Being launches at Walmart

    Monday Haircare and Osāna Naturals founder Jaimee Lupton debuted her latest brand at the retailer in-stores and online.

    By July 11, 2024
  • A Sephora storefront in Georgetown
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    Cara Salpini/Retail Dive
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    Customers want rewards and exclusive perks from loyalty programs, survey finds

    Shoppers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to Snappy.

    By Kristen Doerer • July 9, 2024
  • School children with backpacks running toward a school building.
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    Inside Creative House via Getty Images
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    Parents to spend nearly 22% more on back-to-school shopping this year: report

    Walmart, Target and Amazon continue to dominate the top list of places consumers want to shop during the season, a JLL survey found.

    By Tatiana Walk-Morris • July 2, 2024
  • Poppi, soda
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    Courtesy of Poppi
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    Poppi lawsuit turns attention and scrutiny to the prebiotic beverage industry

    The category's explosive growth with little regulation has led to questions over what makes a product "gut healthy."

    By Alexandra Frost • July 2, 2024
  • A person in front of shopping cart scanners in a store
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    Courtesy of Sam's Club
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    Gen Z, millennials drive membership growth at Sam’s Club

    Walmart CFO John David Rainey said the digital experience at the club retailer resonates with that cohort. 

    By July 1, 2024
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    Justin Sullivan via Getty Images
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    Consumers splurge on cosmetics online despite inflation: report

    While shoppers are trading down in categories like electronics and apparel, they’re continuing to buy luxury goods like fragrances and lipsticks, Adobe Analytics found.

    By Howard Ruben • June 27, 2024
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: What’s going on with Amazon Fashion?

    The podcast welcomes Fashion Dive to discuss what the e-commerce giant’s approach means for brands and consumers, and what could be different.

    By Retail Dive Staff • June 27, 2024
  • DTC EBIT margins ‘meaningfully below’ wholesale, per report

    BMO Capital Markets found that brands that grew DTC did not see a notable increase in revenue, merchandise margins, EBIT margins or EBIT dollars.

    By Howard Ruben • June 24, 2024
  • Two of Stanley's Quencher tumblers in blue and orange.
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    Permission granted by Stanley
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    Arc’teryx, Stanley among fastest-growing outdoor brands

    A report from Circana found the two brands led the apparel and equipment accessories segments, respectively, with strong year-over-year growth.

    By June 24, 2024
  • Person laying back on a couch with a computer and a credit card shopping.
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    pixdeluxe via Getty Images
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    Online shoppers are shifting habits in the face of inflation

    Nearly two-thirds of respondents said they had changed behaviors as a result of higher prices, according to a recent survey.

    By Tatiana Walk-Morris • June 21, 2024
  • Food products.
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    Courtesy of SpartanNash
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    Private label momentum shows no signs of slowing

    Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.

    By Catherine Douglas Moran • June 20, 2024
  • An adult and two children shopping for school supplies.
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    Phynart via Getty Images
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    Consumers were still cautious in May. That might be a good thing.

    Weaker spending may be helping the Federal Reserve with this year’s balancing act of cooling inflation and staving off a recession.

    By June 20, 2024
  • A Temu logo, which features various cartoon product symbols in orange, is seen over a laptop keyboard.
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    Justin Sullivan via Getty Images
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    US consumers don’t trust Temu, but still shop there: report

    The survey, conducted by Omnisend, found that 17.5% of global respondents think Temu could surpass Amazon as the leading e-commerce platform.

    By Laurel Deppen • June 14, 2024
  • Interior of Lego store.
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    Courtesy of Lego
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    Adults account for more toy sales than preschoolers: report

    Nearly half of shoppers over the age of 18 purchased a toy for themselves in the past year, according to a report by Circana. 

    By June 13, 2024