Marketing
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Courtesy of Perfect Corp.
Over half of holiday shoppers already use or plan to use AI
According to Perfect Corp., which offers AI and AR solutions to retailers, consumers are looking for personalized experiences.
By Xanayra Marin-Lopez • Dec. 12, 2024 -
Nate Delesline III/Retail Dive
Lowe’s debuts marketplace, plans store fleet growth
The company will also extend its rural offerings, expand jobsite delivery and teased initiatives that are expected to deliver $1 billion in annual savings.
By Nate Delesline III • Dec. 12, 2024 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
Joe Raedle / Staff via Getty Images
Chewy returns to member growth with better site experiences
A more convenient in-app experience and positive responses to veterinary clinics helped drive customer growth at the pet goods retailer.
By Bryan Wassel • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024 -
Courtesy of Target
Walmart’s Bettergoods, Target’s Dealworthy are fastest-growing private labels
A recent Numerator report found that both brands, launched earlier this year, have already reached a notable number of households.
By Howard Ruben • Dec. 11, 2024 -
Daphne Howland/Retail Dive
Target launches generative AI gift finder
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations.
By Tatiana Walk-Morris • Dec. 10, 2024 -
Daphne Howland/Retail Dive
Under new ownership, Lord & Taylor revives old logo and comeback dreams
The chief strategy officer at Regal Brands Global, which now runs the venerable department store, talks to Retail Dive about what comes next.
By Daphne Howland • Dec. 10, 2024 -
Courtesy of Peloton
Peloton’s new app is focused on strength training
The connected fitness company wants to draw more customers, particularly millennial men, to its platform.
By Tatiana Walk-Morris • Dec. 9, 2024 -
Courtesy of Merrell
Merrell taps Under Armour veteran as chief product officer
In addition to spending nearly 11 years at the athletics brand, Noreen Naroo-Pucci also has experience from Mizzen+Main and Calvin Klein.
By Howard Ruben • Dec. 9, 2024 -
Scott Olson via Getty Images
Foot Locker’s loyalty revamp shows early signs of success
The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.
By Bryan Wassel • Dec. 9, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
By Jessica Deyo • Dec. 9, 2024 -
Bryan Thomas via Getty Images
J. Crew taps Skims vet to lead marketing
Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.
By Peter Adams • Dec. 6, 2024 -
Courtesy of Etsy
Etsy shuffles C-suite, elevates Depop CEO to chief growth officer
At the same time, the marketplace named a new chief marketer and chief financial officer, and is searching for a new chief technology officer.
By Tatiana Walk-Morris • Dec. 6, 2024 -
Kaarin Moore/Retail Dive
Black Friday weekend shopping traffic exceeds NRF predictions
More consumers made purchases during the period than anticipated, and both stores and mobile shopping saw gains year over year.
By Tatiana Walk-Morris • Dec. 5, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
By Chris Kelly • Dec. 3, 2024 -
FreshSplash via Getty Images
Over half of consumers turn to TikTok for gift inspiration
Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.
By Tatiana Walk-Morris • Dec. 2, 2024 -
Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Dec. 2, 2024 -
Permission granted by True Religion
True Religion reboots its loyalty program ahead of Black Friday
The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences.
By Tatiana Walk-Morris • Nov. 26, 2024 -
Courtesy of JCPenney
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
vgajic via Getty Images
Why stores still spark joy around the holidays
Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.
By Cara Salpini • Nov. 26, 2024 -
Courtesy of Bogg
Target adds Bogg to its assortment
The brand, known for its colorful tote bags, will land in the mass merchant early next month.
By Howard Ruben • Nov. 25, 2024 -
Courtesy of Macy's, Inc.
Q&AMacy’s chief marketer on why telling a cohesive marketing story is crucial
With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Courtesy of Walmart
Walmart updates virtual store with seasonal shopping features
Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.
By Tatiana Walk-Morris • Nov. 25, 2024 -
Courtesy of Sweaty Betty
Sweaty Betty opens first US stores
Two brick-and-mortar locations in Chicago and Washington, D.C., will serve as the brand’s first stand-alone stores in the country.
By Howard Ruben • Nov. 22, 2024 -
Courtesy of Stitch Fix
ColumnThe Weekly Closeout: Stitch Fix adds stylist profiles, NRF and RILA respond to overtime rule block
The apparel box retailer is introducing customers to the brains behind its boxes while retail organizations express relief to a ruling on overtime pay.
By Retail Dive Staff • Nov. 22, 2024
