Marketing
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Parachute to host in-person holiday market with over 40 brands
The DTC bedding brand is welcoming companies like Our Place, Brightland, Nécessaire and Cuyana to the event in Culver City, California.
By Howard Ruben • Nov. 29, 2023 -
Birdy Grey appoints first chief marketing officer
The direct-to-consumer bridal company tapped Tanya Hersh, a former executive with The Honest Company, for the role.
By Dani James • Nov. 29, 2023 -
Trendline
The latest in experiential retail
With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.
By Retail Dive staff -
How Walmart’s shoppable rom-com bridges holiday content, commerce
Ads on TikTok, Roku and YouTube show an assortment meant to balance “inspiration and impulse” this season, according to chief marketer William White.
By Peter Adams • Nov. 29, 2023 -
Macy’s taps new chief marketing officer
Incoming CEO Tony Spring, in one of his first executive appointments, has turned to ex-Caesars Entertainment CMO Sharon Otterman.
By Daphne Howland • Nov. 28, 2023 -
TVs, PS5s and Airpods dominate social media product mentions during holiday shopping weekend: report
Over 2.3 million posts from Friday through Sunday mentioned holiday shopping, Black Friday or Cyber Monday, according to Sprout Social.
By Tatiana Walk-Morris • Nov. 28, 2023 -
Black Friday orders through Klarna jump nearly 30%
As consumers feel the pinch of inflation, some are turning to installment payment services to stretch their budgets.
By Tatiana Walk-Morris • Nov. 28, 2023 -
Golden Goose asks court to dismiss New Balance’s ‘dad shoe’ infringement complaint
The streetwear brand claims the athleticwear giant failed to allege its rights in the complaint over the Dad-Star sneaker.
By Laurel Deppen • Nov. 28, 2023 -
Madhappy opens first store
The 2,800-square-foot location is in West Hollywood, California, and features an assortment of its apparel as well as an on-site cafe.
By Howard Ruben • Nov. 27, 2023 -
Home gym company Tonal partners with Best Buy
The brand’s products can be purchased on Best Buy’s website in what the DTC company says is a “large-scale retail expansion.”
By Kaarin Vembar • Nov. 27, 2023 -
Sponsored by The Hershey Company
How Hershey is reinventing candy displays
Agile fulfillment means retailers receive customized displays with the right mix of products at the right volume.
By Scott Dunkley, Director, Customer Portfolio & Matt Hawley, Director, Annville Fulfillment Center, The Hershey Company • Nov. 27, 2023 -
Salt Life continues brick-and-mortar expansion with Virginia store opening next month
With this new location, the apparel brand will have opened seven stores in 2023, bringing its total to 28.
By Caroline Jansen • Nov. 22, 2023 -
Wilson opens store in Mall of America
The new 2,600-square-foot store is Wilson’s eighth location since 2021 and first in the region.
By Howard Ruben • Nov. 22, 2023 -
Crate and Barrel debuts virtual store
The immersive experience, based on its new NYC flagship store, lets users take an interactive tour of eight rooms and request free services from design experts.
By Xanayra Marin-Lopez • Nov. 21, 2023 -
Snoop Dogg gives up smoke for Solo Stove campaign
A viral pledge assumed to be about pot usage turns out to be a teaser for a new campaign for the DTC company.
By Chris Kelly • Nov. 21, 2023 -
New Crate and Barrel NYC flagship is the ‘future of the brand’
The Flatiron location is the retailer’s first immersive store, and employs designers who will travel to local shoppers’ homes.
By Kaarin Vembar • Nov. 20, 2023 -
Kohl’s touts virtual holiday events
Except for a one-day holiday “Kohl’s Storybook Magic” pop-up in New York City, the retailer is highlighting social media, livestreams and other interactive opportunities online.
By Daphne Howland • Nov. 20, 2023 -
Rhone opens store in Boston Seaport
The location marks the DTC apparel brand’s 15th store — and 12th opening this year — as it continues to build out its footprint.
By Howard Ruben • Nov. 20, 2023 -
Sponsored by The Hershey Company
Leading by design: How Hershey is helping retailers create buzz-worthy spaces
Solving problems and designing tailored experiences with retail environmental design.
By Stephan Calhoun, Senior Manager, Retail Environmental Design, The Hershey Company • Nov. 20, 2023 -
REI vows to fight union allegations, puncturing its progressive reputation
Unionized store workers this week filed 80 unfair labor practice charges against the outdoor retailer, alleging bad faith bargaining and retaliation.
By Daphne Howland • Nov. 17, 2023 -
Foot Locker, NBA sign multiyear marketing deal
The footwear retailer, which has seen sales fall for three consecutive quarters, will become an official league marketing partner in the U.S.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Simon introduces AI-driven holiday shopping tool
The HolidAI Gift Finder experience will roll out at two properties — one in New York and another in California — this season.
By Tatiana Walk-Morris • Nov. 17, 2023 -
Caraway to launch in all Container Store locations
The move marks an expansion of a partnership started in October 2022.
By Howard Ruben • Nov. 17, 2023 -
The Weekly Closeout: Dr. Martens names CFO and 7-Eleven unveils a holiday collection
The shoe company also announced its first chief brand officer, while the c-store released apparel and merch for the season.
By Retail Dive Staff • Nov. 16, 2023 -
Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry
Gina Hardy, chief customer officer for the Uber-owned alcohol e-commerce platform, explained how the brand is evolving to meet consumer habits.
By Chris Kelly • Nov. 16, 2023 -
Pottery Barn launches new mobile app
Customers can virtually preview products in their homes, track and manage registries and chat with a design expert.
By Tatiana Walk-Morris • Nov. 15, 2023