Marketing


  • White clouds hover over a Bed Bath & Beyond store, a leafy tree in front on the left.
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    Daphne Howland/Retail Dive
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    Kirkland’s tightens ties to Bed Bath & Beyond, rebrands as ‘Brand House Collective’

    The company, which also reported Q1 sales and profit declines, said Kirkland's stores will turn into Bed Bath & Beyond Home locations.

    By June 17, 2025
  • LeBron James holds spatulas that have come out of an Amazon box.
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    Courtesy of Amazon
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    Amazon Prime Day is back — this time for 4 days

    The sales event runs from July 8 to July 11, and is being promoted with a new ad campaign featuring LeBron James.

    By Tatiana Walk-Morris • June 17, 2025
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Brandon Bell via Getty Images
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    Mattel brings AI to the toy box with OpenAI partnership

    The toy company and AI powerhouse will announce their first product together later this year.

    By June 17, 2025
  • A Roots storefront inside a mall, with cork and wood detailing.
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    "Roots store in Yorkdale Mall" by Roots Corp. is licensed under CC BY-SA 4.0
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    5 years after US bankruptcy, Roots notches third quarter of sales growth

    As part of a multiyear strategy, the Canadian brand is closing underperforming stores, upgrading its fleet and investing in marketing.

    By June 16, 2025
  • A person in green clothing and boots, with a cowboy hat and sunglasses, is positioned next to a desert landscape.
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    Courtesy of Canada Goose
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    Canada Goose prioritizes year-round relevance with second Haider Ackermann collection

    The collection uses lightweight fabrics to reimagine classic cold weather styles and comes as the retailer looks to broaden its assortment.

    By Howard Ruben • June 16, 2025
  • A person walks past a Peloton store.
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    Joe Raedle via Getty Images
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    Peloton names fourth chief marketing officer in 5 years

    With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its business.

    By Peter Adams • June 13, 2025
  • A woman in a bright red suit stands with a hand in her long, curly hair.
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    Courtesy of Isima
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    Column

    The Weekly Closeout: Michaels rolls out Summerween and Shakira’s beauty brand debuts

    The crafts retailer is releasing Halloween decor earlier than ever, while the pop star’s Isima line will launch at Ulta Beauty.

    By Retail Dive Staff • June 13, 2025
  • A brand image of Ebay's live shopping tour
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    Courtesy of EBay
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    EBay takes live shopping on tour

    The company will bring live shopping and collector-focused experiences to cities spanning the U.S. to showcase collectibles, luxury goods, sneakers and apparel.

    By June 12, 2025
  • Headshot of Elliott Hill
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    Courtesy of Nike
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    How Nike CEO Elliott Hill is building out his turnaround team

    Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time executives have retired.

    By June 12, 2025
  • Outside the Ashley store in Las Vegas.
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    Courtesy of Ashley
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    Ashley’s new Las Vegas store is its largest in North America

    The location boasts an 88,000-square-foot showroom and a 218,000 square-foot warehouse, and is meant to be a community hub.

    By Tatiana Walk-Morris • June 12, 2025
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret expects $10M hit to Q2 operating income from cybersecurity breach

    Newly arrived marketing chief Elizabeth Preis has been tasked with customer acquisition as the lingerie giant continues to lose market share.

    By June 11, 2025
  • Someone wearing a helmet rides by a store on a motorcycle.
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    Daphne Howland/Retail Dive
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    Designer Brands pulls guidance but is ‘cautiously optimistic’ about back to school, holiday

    Tariffs have scrambled supply and demand more than anticipated. But its confusing value proposition isn’t helping, one analyst says.

    By June 10, 2025
  • The exterior of one of Oofos' first brick-and-mortar stores
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    Courtesy of Oofos
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    DTC footwear brand Oofos opens first stores

    A location in Virginia has already opened and the active recovery brand will open locations in Georgia and Florida later this month.

    By Howard Ruben • June 10, 2025
  • Dollar General debuts new home products.
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    Courtesy of Dollar General
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    Dollar General expands home offering with celebrity brands, designers

    The company is focusing on affordable prices from recognizable, national brands, including Ki by Kathy Ireland. 

    By Tatiana Walk-Morris • June 10, 2025
  • Image of a screen featuring Walmart's Sparky.
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    Courtesy of Walmart
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    Walmart debuts Sparky, its generative AI assistant for customers

    Joining Wally, an AI assistant for merchants, Sparky will summarize reviews for customers and help shoppers plan purchases.

    By June 10, 2025
  • Walmart, Walton Goggins
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    Courtesy of Walmart
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    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By Jessica Deyo • June 9, 2025
  • Person holding a credit card and using a tablet at a cafe
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    MStudioImages via Getty Images
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    Sponsored by Coveo

    Same query, different intent: The revenue risk of irrelevant search results

    How irrelevant search results are working against your bottom line.

    June 9, 2025
  • White clouds streak a blue sky above a strip-center retail store.
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    Daphne Howland/Retail Dive
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    Joann’s future a mystery as Michaels snaps up IP, private labels

    The move comes amid growing interest in fabrics and sewing at Michaels, but it’s not clear what it means for the Joann brand.

    By June 5, 2025
  • Stitch Fix's mobile app
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    Courtesy of Stitch Fix
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    Q&A

    How Stitch Fix’s brand platform is helping drive transformation

    Chief Marketing Officer Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the company.

    By Chris Kelly • June 4, 2025
  • Nike's first Nike Rise concept store in Guangzhou, China
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    Courtesy of Nike
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    Nike taps McDonald’s exec for chief communications officer

    Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

    By Tatiana Walk-Morris • June 3, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By Chris Kelly • June 3, 2025
  • Men in tuxes as part of David's Bridal's partnership with Generation Tux.
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    Courtesy of David's Bridal
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    David’s Bridal launches Generation Tux shop-in-shops

    The retailer will dedicate space to the tuxedo and suit rental company at its entire fleet by the end of the year. 

    By Tatiana Walk-Morris • June 2, 2025
  • Exterior shot of a Spirit Halloween store.
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    Courtesy of Spirit Halloween
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    Spirit Halloween cancels season opening event due to ‘supply chain challenges’

    Although the specialty retailer did not say tariffs caused the cancellation, it did point to “international disruptions.”

    By June 2, 2025
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Deep Dive

    What went wrong at Target?

    The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.

    By Dani James • June 2, 2025
  • Neon Nike logo in a Chicago store.
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    Kaarin Moore/Retail Dive
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    Nike Chief Innovation Officer John Hoke to retire

    The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.

    By Dani James • May 30, 2025