DTC


  • WNBA player Caitlin Clark holding a Wilson basketball on a black background, with the words "Welcome to Wilson."
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    Courtesy of Wilson Sporting Goods
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    Wilson signs WNBA rookie Caitlin Clark

    As part of the deal, the sporting goods brand will partner with the athlete on a signature basketball line celebrating her legacy.

    By Howard Ruben • May 24, 2024
  • The window of a Rothy's storefront in Tyson's Corner Mall.
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    Cara Salpini/Retail Dive
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    Rothy’s launches on Amazon

    The sustainable shoe brand is adding its signature products to the online retailer as it looks to broaden its reach.

    By May 24, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Peloton refinances debt as financial challenges persist

    The struggling fitness brand is issuing new notes to pay off debt with a closer maturity date, just weeks after losing its CEO and laying off employees.

    By May 23, 2024
  • Kiehl's Calendula Serum-Infused Water Cream.
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    Courtesy of Kiehl's
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    Kiehl’s launches in the Amazon Premium Beauty store

    The skin care brand will have a dedicated storefront with products like sunscreen, facial creams and masks.

    By Tatiana Walk-Morris • May 23, 2024
  • Four boxes are grouped together, two with the Ipsy logo and two with the BoxyCharm logo.
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    Courtesy of Ipsy
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    Ipsy appoints new marketing chief

    Francine Li comes with experience from Netflix and Riot Games and joins the beauty company as it looks to “reinvigorate” its namesake brand.

    By May 23, 2024
  • Shoe brand Kizik opens at Mall of America
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    Courtesy of Kizik
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    After opening Mall of America location, Kizik plots first East Coast store

    As it works to build out its physical footprint, the hands-free footwear brand plans to open a store at the King of Prussia mall in Pennsylvania on June 14.

    By May 22, 2024
  • Models pose together wearing Rowing Blazers apparel.
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    Courtesy of Rowing Blazers
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    Following acquisition, Rowing Blazers names new CEO

    Laura Willensky comes with experience from J. Crew, Victoria’s Secret Beauty, Talbots, Janie & Jack, Madewell and Away.

    By Howard Ruben • May 22, 2024
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Retail Dive
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    Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits

    The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won’t be replaced.

    By May 22, 2024
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    Daphne Howland/Retail Dive
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    Vineyard Vines opens at Disney Springs

    The lifestyle brand opened its 14th store minutes away from one of Florida’s top tourism destinations.

    By May 21, 2024
  • Four people wearing items for Figs' partnership with The U.S. Olympic & Paralympic Committee and The LA28 Olympic and Paralympic Games
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    Courtesy of Figs
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    Figs will outfit hundreds of healthcare professionals at the Summer Olympics

    The scrubs brand formed a multiyear agreement with The U.S. Olympic and Paralympic Committee and The LA28 Olympic and Paralympic Games.

    By Howard Ruben • May 20, 2024
  • Grocery products.
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    Courtesy of Walmart
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    Walmart wants shoppers across incomes to feast on its new private brand

    Findings from Numerator suggest the retailer’s bettergoods line appeals to lower-income and higher-income consumers, but for different reasons.

    By Catherine Douglas Moran • May 20, 2024
  • Kelsey Plum posing in Skims' latest campaign
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    Courtesy of Skims
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    WNBA players star in Skims latest campaign

    Candace Parker, Kelsey Plum, Cameron Brink and others are featured just months after the brand was named the official underwear partner of the WNBA.

    By Howard Ruben • May 17, 2024
  • Two people, both wearing white, one in a hoodie, the other a mustache, embrace.
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    Courtesy of Canada Goose
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    Canada Goose yanks long-term targets, names creative director

    The brand has slowed its store expansion and paused its five-year plan to focus on “doing fewer things really, really well,” CEO Dani Reiss said Thursday.

    By May 17, 2024
  • A Dollar General storefront at dawn or dusk with an empty parking lot
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    Permission granted by Dollar General
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    Column

    The Weekly Closeout: Dollar General taps store operations exec as PetSmart searches for a chief toy tester

    Lee DeVille will lead operations for three of the discounter’s retail divisions. But the pet retailer’s new role requires a furrier candidate.

    By Retail Dive Staff • May 17, 2024
  • Two runners in long sleeves on a road with clouds in the sky
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    Permission granted by On
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    Footwear brand On posts record quarterly sales with strong DTC growth

    The company has plans to open a second store in Paris and is hoping to have a “notable impact’’ at the Summer Olympics that begin in July.

    By May 16, 2024
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour plans layoffs, 25% SKU reduction

    With founder Kevin Plank back at the helm, the retailer is overhauling its product strategy. The brand will cut back on promotions, reprioritize men’s and invest in innovation.

    By May 16, 2024
  • Mindy Kaling and others modeling pieces from the celebrity's second collection with Andie Swim.
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    Courtesy of Andie Swim
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    Mindy Kaling and Andie Swim launch second collection together

    The summer camp-themed capsule includes cover-ups, two-piece suits and one-piece suits and comes as the swimwear market heats up.

    By May 16, 2024
  • foxtrot
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    Retrieved from Foxtrot website.
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    Foxtrot files for bankruptcy

    The decision to file for Chapter 7 was made during a meeting with Outfox’s board of directors late last month.

    By Brett Dworski • May 16, 2024
  • Lulus and Levi's team roll out new capsule to be sold at Lulus
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    Courtesy of Lulus
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    Lulus partners with Levi’s on new collection

    The denim-inspired capsule will be sold at Lulus’ Los Angeles store and is part of the brand’s curation strategy.

    By May 15, 2024
  • Clothing sitting on shelves in a store, while some hangs in the background.
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    Courtesy of Buck Mason
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    Buck Mason opens second Chicago store

    The Los Angeles-based clothing company now has 32 retail locations and sees potential to continue growing its physical footprint.

    By Howard Ruben • May 15, 2024
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple Innovation posted 33.1% growth in wholesale, while DTC stayed flat in Q1

    The sleep brand is targeting five areas of improvement as softness in the home furnishings industry persists.

    By May 14, 2024
  • A brand image of Crocs takeback program with used shoes.
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    Courtesy of Crocs
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    Crocs expands takeback program

    Used footwear from the brand can be dropped off at collection boxes or mailed in, with customers earning 10% off for returning old shoes.

    By May 14, 2024
  • Hilma added to Walmart's health aisle for digestive relief
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    Courtesy of Hilma
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    Hilma expands wholesale reach with Walmart deal

    Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.

    By May 14, 2024
  • A worker stands in the distance as plant-based patties come down the line at a Beyond Meat factory
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    Courtesy of Beyond Meat
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    Beyond Meat CEO sees 2024 as a ‘pivotal year’ despite grim Q1 results

    The plant-based pioneer had its eighth straight quarter of revenue declines and is raising prices as it seeks to recapture margins.

    By Elizabeth Flood • May 14, 2024
  • foxtrot
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    Brett Dworski/Retail Dive
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    Foxtrot’s assets sold for $2.2M in what one attendee called a ‘completely ramrodded’ auction

    The virtual sale on Friday seemed to leave people with more questions than answers after organizer JPMorgan Chase didn’t describe the lot for sale and only entertained one bid.

    By Brett Dworski • May 14, 2024