DTC


  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Hoka leads Deckers to 22% growth in Q1

    The running brand surged 30% in the quarter thanks to strength in the DTC channel and robust sell-through of new styles.

    By July 26, 2024
  • Nordstrom partners with Indochino for shop-in-shops.
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    Courtesy of Indochino, Nordstrom
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    Nordstrom to open more Indochino shop-in-shops

    The expanded partnership comes as the DTC custom suit brand works to grow its footprint of showrooms.

    By Tatiana Walk-Morris • July 26, 2024
  • Trendline

    How the purpose of stores is evolving

    Stores have always evolved in order to compete as times, technology and tastes change. And, most of all, to please customers.

    By Retail Dive staff
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Nike and Journeys make C-suite appointments

    The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.

    By Retail Dive Staff • July 26, 2024
  • An assortment of Curology's skin care products.
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    Courtesy of Curology
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    Curology enters CVS

    The DTC brand’s nonprescription products debuted on the drugstore’s website and will be in stores by August.

    By July 25, 2024
  • A Hydro Flask water bottle.
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    "Hydro Flask" by Tony Webster is licensed under CC BY 2.0
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    Helen of Troy reports distribution disruptions at Tennessee facility

    The company is working with suppliers to address the remaining challenges impacting customer orders.

    By Kelly Stroh • July 25, 2024
  • Three Indie Lee products in a line
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    Courtesy of American Exchange Group
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    American Exchange Group acquires Indie Lee

    The Aerosoles owner plans to grow the brand beyond skin care, as well as explore diffusion brands through licensing and brand expansion.

    By Howard Ruben • July 24, 2024
  • A brand image of Pinkie boxes in a CVS shopping basket
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    Courtesy of Pinkie, CVS Pharmacy
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    Tween period care brand Pinkie enters CVS

    Designed by mothers and intended for the young age group, the brand also recently set foot into Target and Walmart.

    By July 23, 2024
  • The interior of Birkenstock's store in France.
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    Courtesy of Birkenstock
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    Birkenstock opens first owned store in France ahead of Olympics

    The two-level space includes a community event area and is one of several stores the brand plans to open in key European cities in the coming years.

    By Howard Ruben • July 23, 2024
  • Megan Rapinoe wearing Knix undergarments
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    Courtesy of Knix
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    Knix enlists soccer star Megan Rapinoe for latest campaign

    Rapinoe teamed up with the brand to pay athletes to talk about their periods while competing in sports.

    By Howard Ruben • July 22, 2024
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Allbirds names Salomon veteran VP of design

    Jason Israel, previously global creative director of the sports equipment company, will report to Chief Design Officer Adrian Nyman.

    By Howard Ruben • July 18, 2024
  • An Adidas store stands in Manhattan on October 25, 2022 in New York City.
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    Spencer Platt via Getty Images
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    Adidas raises guidance again as Q2 sales surge 9%

    Even without Yeezy, the activewear giant’s sales are trending strongly in the right direction as styles like the Samba gain renewed steam.

    By July 17, 2024
  • External shot of The Body Shop storefront.
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    Daphne Howland/Retail Dive
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    The Body Shop acquired out of UK administration

    Investors including Auréa Group, whose portfolio is centered on DTC beauty brands, will acquire the decades-old retailer for an undisclosed amount.

    By July 17, 2024
  • Swimmer Steele Johnson dives into a poll wearing American flag-themed swim trunks
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    Courtesy of Chubbies
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    Chubbies signs branded license deal with Team USA, Olympic Heritage

    The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.

    By Lara Ewen • July 17, 2024
  • Canada Goose storefront in Las Vegas.
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    Courtesy of Canada Goose
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    Canada Goose appoints new chief digital and information officer

    Alfredo C. M. Tan steps into the role Aug. 7 and replaces Matt Blonder, who was the company’s chief digital officer for a little over a year. 

    By Tatiana Walk-Morris • July 15, 2024
  • A person wearing a suit in a green landscape.
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    Courtesy of Indochino
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    Indochino set to open 5 new stores this summer

    The locations will be in Charleston, South Carolina; Fort Worth, Texas; Buffalo, New York; Murray, Utah; and Los Angeles.

    By Howard Ruben • July 15, 2024
  • Headshot of Evelyn Chua
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    Courtesy of Birkenstock
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    Birkenstock names managing director as it eyes expansion

    Evelyn Chua will lead the footwear brand’s segments across Southeast Asia, Australia and New Zealand in the newly created role.

    By Howard Ruben • July 12, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    One-third of consumers cut spending in Q2: report

    Inflation concerns continue to weigh on shoppers, with 84% saying it has affected how they spend their money, according to a report from Jungle Scout.

    By Howard Ruben • July 12, 2024
  • The interior of Municipal's Los Angeles store
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    Courtesy of Municipal
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    Mark Wahlberg’s Municipal brand opens first permanent store in LA

    The location opening comes after the apparel brand ran a seven-month pop-up in New York City’s Hudson Yards.

    By Howard Ruben • July 11, 2024
  • A collage of six photos featuring E.l.f. Beauty's company porfolio of brands
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    Courtesy of E.l.f. Beauty
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    Naturium lands in Ulta Beauty

    The skin care brand will have 46 products available in over 1,400 of the beauty retailer’s stores.

    By Howard Ruben • July 11, 2024
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike taps former executive Tom Peddie to return as vice president of marketplace partners

    The 30-year veteran of the athletics retailer, who retired in 2020, is set to return as the company shifts its direct-to-consumer strategy.

    By July 10, 2024
  • athletic brewing
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    Courtesy of Athletic Brewing
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    Nonalcoholic beer maker Athletic boosts coffers with $50M investment

    The financing round will help fund the fast-growing company’s expansion efforts.

    By Christopher Doering • July 10, 2024
  • Made In cookware in a kitchen
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    Courtesy of Made In
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    Made In Cookware launches Canadian website

    The North American expansion comes as the company looks to grow in more international markets.

    By Howard Ruben • July 9, 2024
  • A group of people sitting around a bonfire wearing apparel items from Vineyard Vines and Jeep's capsule collection.
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    Courtesy of Vineyard Vines
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    Vineyard Vines teams up with Jeep on capsule collection

    The collection, which is available in select Vineyard Vines stores as well as on its website, consists of hats, sweatshirts, shirts and shorts.

    By Howard Ruben • July 9, 2024
  • A basketball with "Glossier" printed across the front.
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    Courtesy of Glossier
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    Glossier inks partnership with USA Basketball Women’s National Team

    The beauty brand in March expanded its partnership with the WNBA, which initially launched in 2020.

    By Howard Ruben • July 3, 2024
  • A group of runners on the road in the French Alps are featured in Hoka's latest ad campagin
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    Permission granted by Hoka
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    Hoka’s latest avian-themed ads look to shore up favor among runners

    Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

    By Peter Adams • July 3, 2024