Dive Brief:
- Furniture store retailer Ashley is opening its largest store in North America in Las Vegas, and will celebrate the location’s grand opening on Saturday, according to a company press release.
- The space has a two-story, 88,000-square-foot showroom and a two-story, 218,000-square-foot warehouse.
- The store focuses on an interactive guest experience and features a Sleep Shop and Ashley’s most expansive product lineup.
Dive Insight:
Ashley wants its Las Vegas store to not only be a place to shop, but for it to become a community hub.
The company wants to cultivate connection and creativity locally through design workshops and events. Las Vegas was chosen as the location for the brand’s largest store for its “flair for innovation” along with the city’s reputation for being a furniture destination, according to the company.
The store contains curated product vignettes and carries the retailer’s latest collections and product offerings. There will be frequent updates to its assortment.
With its new location, Ashley is continuing its Samsung smart-home push. Last October, the company collaborated with Samsung to build out The Connected Home Experience, featuring the tech giant’s smart devices. At Ashley’s flagship store in Brentwood, Tennessee, the company showcased hundreds of Samsung and SmartThings-compatible devices within its home vignettes to demonstrate to shoppers how smart devices can fit in their home and business spaces. The Las Vegas store will also feature Samsung’s connected home technology.
“This location is a reflection of what Ashley stands for: style that inspires, value that delivers, and a clear purpose to help people love where they live,” Chad Spencer, CEO of Ashley Global Retail, said in a statement. “It’s not just a store — it’s a destination where customers can explore, discover, and design a home that feels truly their own.”
Beyond expanding its retail fleet, Ashley recently brought a mattress conglomerate under its wing. Ashley Home, a subsidiary of Ashley Global Retail, acquired Resident Home, owner of DreamCloud, Nectar, Siena and Awara, for an undisclosed sum in March 2024.
The furniture segment was hit particularly hard by pandemic-era supply chain disruptions, which, in some cases, led to a financial crisis at retailers including Noble House and Mitchell Gold Co. The category has recently showed signs of a rebound, with the home goods sector reporting a 7.7% increase in April, according to the U.S. Commerce Department.
