Dive Brief:
- In its latest C-suite appointment, Canada Goose named Alfredo C. M. Tan as its new chief digital and information officer, the retailer said Friday. Tan replaces Matt Blonder, who was in the position of chief digital officer for about 16 months.
- Tan will step into the role on Aug. 7 to manage the company’s strategy, implementation and adoption across the brand’s customer-facing digital platforms. Tan and his team will also execute the company’s data and artificial intelligence strategy.
- Tan joins Canada Goose from Loblaw Companies where he was the senior vice president and managing director of the retail media division. He also held leadership positions at Meta Platforms, Rogers Sports and Media and WestJet Airlines.
Dive Insight:
Canada Goose continues to reshape its leadership team. The company’s hiring of its new chief digital and information officer follows layoffs impacting its corporate workforce. Earlier this year, it cut 17% of its corporate staff. Among the leaders who exited the company was Chief Operation Officer John Moran.
At that time, a number of leaders expanded their roles and responsibilities including Beth Clymer, the company’s president of finance, strategy and administration; Carrie Baker, president of brand and commercial; and chief transformation officer Daniel Binder.
Then in May, the luxury retailer named Haider Ackermann as its first creative director, tasking him with enhancing the company’s brand aesthetic.
In his new role, Tan will be tasked with leading Canada Goose’s roadmap for its digital sales channels, as well as the company’s IT, digital media, digital marketing and consumer insights. In a statement, Tan noted that the brand has the chance to provide “world-class experiences and contribute to the growth of Canada Goose globally” through its use of technology.
“I am confident in Alfredo’s abilities to accelerate our organization’s digital capabilities, drive operating efficiencies across the value chain, and enhance our customers’ omnichannel shopping experience,” Canada Goose CEO Dani Reiss said in a statement.
In February 2023, the company announced plans to more than double its number of stores over the next five years, with a goal of generating 3 billion Canadian dollars in revenue by 2028. However, in May the company withdrew its long-term financial targets in light of “a more challenging consumer spending environment.”
Despite that financial decision, the company has grown its revenues and its most recent quarter and full fiscal year. In its Q4 2024 earnings report, the company reported a 22.1% jump in revenue from the previous year to CA$358 million (about $263 million). In its full-year results, the company’s total revenues rose nearly 10% year over year to CA$1.3 billion, with DTC revenue up 18%.
“While 4Q was solid, today is all about [management] finally ‘ripping off the band-aid’ and planning a brand reset,” Wells Fargo analysts led by Ike Boruchow said at the time.
