Dive Brief:

• Amazon should acquire Sears and thereby solve both retailers’ problems, says retail expert Robin Lewis. Sears could recover from its sales and revenue free fall, while Amazon would gain the physical footprint it lacks and needs, Lewis says.

• Lewis and others agree that Sears CEO Eddie Lampert is looking for a sale, but neither Sears nor Amazon would comment on what is apparently a pie-in-the-sky suggestion from Lewis.

• Other experts disagreed with Lewis’ reasoning, saying that Amazon couldn’t financially handle any such acquisition or its aftermath. 

Dive Insight:

Robin Lewis has certainly made his case well, painting a vivid picture of how Amazon would accrue near-instant brick-and-mortar advantages — from physical stores to mini-warehouses — with an acquisition of Sears. But this one is unlikely to come true.