Dive Brief:

• The Federal Trade Commission has received 780,000 comments and counting, a record-breaking number, for its proposed rule changes on so-called net neutrality. 

• The agency is contemplating rules that could set up fast lanes and slow lanes, a departure from the internet-for-all approach taken so far. Retailers, many of which are trying to make significant changes to their e-commerce sites, could be affected by any rule allowing higher prices for faster internet speeds.

• The deadline for comments has been extended from Tuesday to Friday, and a second comment period for replies will go until September 10.

Dive Insight:

The groundswell of comments sent so far to the FCC regarding net neutrality may be possible because of net neutrality itself; many advocacy sites have established easy-to-use, fill-in-the-blank comment pages that can be sent to the agency. Most comments so far are running in favor of preserving the neutrality of the status quo.