Dive Brief:
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Fast-fashion apparel chain Forever 21 is expanding quickly, adding collections for men, tween girls, and plus sizes to 50 more stores.
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Forever 21 Men, Forever 21 Girls, and Forever 21+ will now be found in more stores in Chicago, Los Angeles, Miami, Nashville, New Orleans, Orlando, Philadelphia, Pittsburgh, Seattle, Stamford, CT, and elsewhere in the U.S.
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The company operates more than 680 stores worldwide.
Dive Insight:
Fast-fashion in general has escaped much of the sluggishness hitting other apparel retailers, and Forever 21 in particular has managed to stay above the fray, consistently showing strong sales. The company is clearly ambitious, though it will be interesting to see if it can continue to expand in this way as the economy rebounds and consumers can afford to look more warily at retailers' sustainability cred, something that Forever 21 doesn't have on its radar.