Ikea on Wednesday announced the U.S. launch of its Ikea Business Network loyalty program.
It’s a free-to-join global program intended to support small businesses by offering a variety of perks for companies and employees. The program’s perks include access to Ikea Family loyalty program benefits, like 5% savings on in-store purchases.
Members receive access to all Ikea Family discounts on products, food and services, including discounted delivery options. Ikea said loyalty program perks and discounts also apply to orders placed by phone or email.
Other business loyalty program benefits include access to Ikea interior design services starting at $299 per room; the Learn with Ikea business training program; and a variety of discounts on food, health, fitness and travel through BenefitHub. Business loyalty program members also receive a free hot coffee or tea on each visit to Ikea’s Swedish restaurant.
Although Ikea’s Business Network program was developed for companies with less than 50 employees, businesses of all sizes can participate, according to the program’s FAQ webpage.
“The Ikea Business Network goes beyond product savings and gives access to inspiring design solutions, a range of employee benefits and useful trainings that we hope will serve as a resource for small businesses and enable them to be successful,” Nicole King, customer engagement and loyalty manager at Ikea U.S., said in an announcement.
The furniture and home goods retailer announced earlier this month that it plans to invest over $2.2 billion during the next three years to open eight new stores, nine plan and order points and 900 pickup locations. That growth is expected to create over 2,000 jobs.
Ingka Group, Ikea’s largest franchisee, announced last year it’s making a separate investment of about 3 billion euros — $3.2 billion at the time — in new and existing physical stores. That investment plan covers all of Ingka’s markets, which include the U.S., France, Finland, Canada, Germany and Spain.
Also this month, Ikea introduced its As-is service. The service allows Ikea Family members to buy gently used or discontinued products online and pick them up in-store. The company touted the service ahead of Earth Day as a sustainability initiative that supports Ikea’s goal to become a circular business by 2030.
