Dive Brief:

• Reality star Kim Kardashian announced that she and her sisters are closing their Dash boutiques in Los Angeles and Miami, according to an announcement posted on the apparel retailer’s website.

• Three Kardashian sisters, Kourtney, Kim and Khloé, launched the chain in 2006 with a Los Angeles store, then opened locations in Miami and New York. The New York store shuttered in 2016, although the company ran a Dash pop-up that opened for the sisters' Kourtney and Khloé Take The Hamptons spinoff.

• On their reality television show about a year ago, the sisters bickered about whether to continue with this particular enterprise, unable to agree about whether or not to sell, as the New York Post reported last March. 

Dive Insight:

Although some news reports pegged the closure as part of the so-called "retail apocalypse," Dash had a good run in what is a notoriously difficult fashion segment. In fact, an unnamed department store retailer had made an offer to invest in the brand, but the sisters — who operate several other businesses and brands separately and together —couldn't agree to let the company go. 

"We've loved running Dash, but in the last few years, we've all grown so much individually," Kim Kardashian wrote in the post. "We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on."

"After nearly 12 years, my sisters and I have decided to close the doors of our Dash stores," she said. "We opened our first store as a family in 2006 and, since then, we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our "Dash Dolls" spin-off show, it's been such a huge part of our lives."

The Dash brand benefited from the family's relentless social media and cable television reach, with one brief spinoff actually featuring the Los Angeles store. It's not clear whether the brand will continue to operate online, as a few other apparel lines, including The Limited and Delia's, have opted to do in recent years.