Dive Brief:
- E-commerce fashion brand Revolve announced Mar. 25 details for its annual fashion, lifestyle and music festival in Palm Springs scheduled April 12 to April 13, according to a company press release.
- In conjunction with the festival, Revolve also released on its website its curated festival collection available through the summer.
- Artists including Ludacris and T-Pain will perform at the festival. Food, beverage and fashion retailers including Voss Water, Rhode and Supergoop will be in attendance hosting interactive installations for guests, according to the release.
Dive Insight:
Combining beauty, fashion and entertainment the festival includes musical performances, surprise guests and interactive photo opportunities. Along with the event, Revolve is promoting its curated festival collection available to shop through the summer.
"Revolve Festival is our most sought-after event every year, and we always aim to provide an incredible experience and introduce our community to the best brands, ambassadors, partners and performers,” co-founder and CEO Michael Mente said in a statement. “This year, we're excited to have Revolve Festival at an iconic venue that will provide an intimate experience while continuing to deliver an unparalleled connection to our community by throwing the best party in the desert."
Various brand partners are participating in the festival with different activations throughout. Hailey Beiber’s skincare brand rhode will feature a photobooth in the festival and Supergoop plans to give away free sunscreen from the brand. Kendall Jenner’s tequila brand 818 will provide cocktails.
The artist lineup for Revolve’s 2024 festival hasn’t been released yet. However, past festival performers include Cardi B, Ice Spice, SZA and Snoop Dogg. Celebrities like Timothée Chalamet, Leonardo DiCaprio, Kim Kardashian are all previous Revolve festival attendees.
As the festival season approaches, apparel brands have caught on to the trend and introduced timely collections each year. Pacsun introduced its 2024 festival campaign with emerging artists modeling the curated Festival Shop. Both women and men’s categories are part of the capsule and the brand also plans to curate western-themed collections for the StageCoach festival and other country concerts.
