Dive Brief:

• Lumber Liquidators Thursday said it understands consumers’ alarm over a damning 60 Minutes report on its flooring and may work with customers to replace it.

• But the retailer also explained that the news report used inadequate testing that doesn’t go far enough in assessing the safety of the laminate in question. Lumber Liquidators CEO Robert Lynch went on to add: "We are confident our products are safe."

• The retailer said it has been working with California safety regulators on the issue. The company’s shares rose as much as 15% on the news.

Dive Insight:

Lumber Liquidators looked like it was taking a fast dive this week, as regulators and lawsuits piled up on top of the news that tests shows its laminate product to be potentially toxic. The company has finally come out with more detailed explanations of why those reports may be more alarming than true.

The situation is far from settled, though. It may still take independent tests or even a change in the flooring’s treatment to help the retailer recover in the long run.