Dive Brief:

• Nordstrom Rack has launched a website and mobile commerce app via its HauteLook platform. HauteLook is Nordstrom’s flash-sale site, which requires a free membership signup.

• Shoppers can toggle between HauteLook or the Nordstrom Rack site with one login and browse and buy items for as much as 70% off with a single checkout. Purchases earn Nordstrom Rewards points.

• Nordstrom Rack has 150 U.S. locations and has planned a delayed opening of stores in Canada for 2017, when the new e-commerce opportunities will also likely be available there.

Dive Insight:

Nordstrom is looking to beef up its discount operations — Nordstrom Rack provides 22% of its business — with these new, seamless e-commerce capabilities. Pairing it so closely with its membership-based HauteLook flash-sale site is a savvy move that will help the retailer keep its customers close.