Dive Brief:
- DTC hair health brand Nutrafol has launched Nutrafol Skin, a daily supplement aimed at targeting acne.
- The company said the new product, which is for women ages 18 and over, will reduce mild-to-moderate acne breakouts and improve post-acne dark spots.
- The product was two and a half years in the making, according to Giorgos Tsetis, Nutrafol's co-founder and CEO.
Dive Insight:
Founded in 2016, Nutrafol built its DTC business model around hair regrowth for both men and women. Expanding into a complementary new category felt like a logical move for the brand and its founder.
“At Nutrafol, we consistently strive for innovation to address concerns that may affect our emotional well-being,” said Tsetis in a statement. “First, it was hair health — I started Nutrafol to address my own hair challenges and the terrible toll that took on me.
“We've made a tremendous impact on so many lives, but we also know that women are plagued by another confidence killer, acne. So for the past 2.5 years, we have brought all of the scientific resources and research available to us at Nutrafol to develop our whole-body approach for women struggling with their skin. We know skin and hair concerns mirror our inner health, and our mission is to extend our impact to as many individuals as possible."
The expansion into the skin care space comes as competition heats up in the hair regrowth category. Curology earlier this month launched into hair care with a prescription hair growth treatment. And Hims & Hers continues to push out its products targeting hair loss, inking wholesale deals with retailers like Walmart and The Vitamin Shoppe over the years.
The global skin care market size was valued at $146.7 billion in 2021 and is projected to reach $273.3 billion by 2031, per a report from Allied Market Research. It is expected to grow at a compound annual growth rate of 6.7% from 2022 to 2031.
Nutrafol was acquired in 2022 by Unilever, which previously held a minority stake in the brand. In January 2023, the brand expanded its distribution by forming a wholesale partnership with Sephora, with products being sold both online and at select stores.
