Perfect Corp. debuts tool for finger, wrist measurements

Dive Brief:

Adding another virtual visualization tool to its lineup, Perfect Corp. has unveiled a new sizing tool for wrists and fingers to help online customers shop for rings, bracelets and watches, the company announced on Wednesday.
Using the tool, shoppers can place their finger on the phone screen and use the company’s digital ruler to find the ideal ring size, but retailers can make more precise measurements offline.
Consumers can also measure the width of their wrists by placing their wrists on their phones and toggling the tool. With the approximate size, the tool will match users with watches, jewelry and other accessories, the company said.

Dive Insight:

In recent years, Perfect Corp. has delved deeper into virtual try-on technology, enabling visualizations for everything from beards and cosmetics to eyewear. With its new tool, the company aims to reduce returns for brands and retailers and help consumers find the right products, per its announcement.

“We are excited to debut the latest technology in hand sizing for fingers and wrists as a way to further enhance the consumer shopping experience for jewelry purchase journey,” Perfect Corp. CEO and founder Alice Chang said in a statement. “By empowering consumers with a fast and convenient tool to find their finger and wrist size, we are able to help them make more confident purchase decisions, building on a more satisfying customer experience.”

Meanwhile, other brands have adopted the virtual try-on trend. In 2020, the jewelry brand Kendra Scott launched a virtual try-on tool to let shoppers try on its jewelry using their iPhone’s Safari web browser. And last year, Sally Hansen used Perfect Corp.’s technology to let shoppers try on the brand’s nail polish colors.

Similarly, Snap integrated Perfect Corp.’s beauty testing tool into Snapchat in December 2020, allowing consumers to try products virtually and buy them via brands’ shoppable lenses. The social network has since collaborated with brands like American Eagle, Gucci and Adidas to create augmented reality experiences.

Snap has experimented more with augmented reality in light of its internal research indicating consumer interest in the technology. In April 2022, the company released survey results in collaboration with Global Crowd DNA which found that 92% of Gen Z shoppers want to use AR tools to shop online. Two months later, the company also found in another report that 80% of survey respondents felt more confident in their purchases after using AR tools.