Dive Brief:
- Saks and luxury travel subscription company Inspirato have entered into a marketing partnership, which will launch in the second quarter of this year, according to a company press release.
- Around 3,000 Saks Fifth Avenue stylists will act as Inspirato brand ambassadors and introduce their clients to the company’s luxury travel subscriptions, both online and in stores.
- Saks stylists will receive training on Inspirato’s offerings and will receive support from Inspirato’s sales team.
Dive Insight:
Saks stylists will soon introduce luxury travel options to their clientele.
Inspirato’s portfolio of vacation options include luxury homes, accommodations at five-star hotels and resorts and custom travel experiences. Its subscription options consist of the Inspirato Club, which is $650 a month, Inspirato Pass, which is $2,550 a month and Inspirato Select at $24,000 annually.
“At Saks, our strategy is centered on providing our customers with access to the very best in luxury,” Saks CEO Marc Metrick said in a statement. “As the largest luxury e-commerce platform in the U.S., it’s our mission to establish lasting, meaningful relationships with our customers and that includes delivering an assortment of experiences tailored to their unique lifestyles. We know our customers are excited about travel, and look forward to introducing them to the many benefits that an Inspirato membership offers.”
The retailer recently came out with its Saks Luxury Pulse report, which gave insight to the luxury consumer including the importance the segment places on travel. The report found that 72% of respondents have booked or are planning to book a future trip, and of that group 60% are buying clothing in preparation of travel. Top travel destinations were warm weather and beach vacations (32%) and trips to a city (18%). Respondents with an income of $200,000 or more plan to prioritize spending first on travel, events and activities followed by clothing.
As part of the partnership, Inspirato members can apply for the SaksFirst credit card in order to participate in the SaksFirst Rewards Program. Approved shoppers will then be eligible for an elevated SaksFirst status level based on their annual spend with Inspirato.
