Dive Brief:

• Shopify has introduced its new enterprise retail software, Commerce Components by Shopify, according to a Tuesday announcement.
• The software lets retailers select which tools within Shopify’s software to use and connect to their desired backend functions, according to the announcement.
• Mattel, which plans to bring its entire brand portfolio to Shopify, will be one of the first retailers to use the service. 

Dive Insight:

The rollout of Commerce Components by Shopify follows other efforts the e-commerce company has made to streamline backend technology for retailers. In September, the company introduced POS Go, which lets merchants conduct transactions anywhere, view product information, and access customer notes and purchase history. 

Mattel decided to move its brand portfolio to Shopify after the toy company worked with the payments platform on Mattel creations, a platform where creators could put their spin on iconic toys, Sven Gerjets, CTO of Mattel, said in a statement. Given the outcome of that collaboration, Mattel wants to continue experimenting with its brand offerings using commerce components, Gerjets said.

“We’ve always approached innovation at Shopify by anticipating what retailers need, then providing those solutions,” Harley Finkelstein, president of Shopify, said in a statement. “Commerce Components by Shopify opens our infrastructure, so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale.”

But as Shopify has introduced more tools for retailers of various sizes, the platform has also shed employees and gained a subsidiary. In July, the company reported a Q2 net loss of $1.2 billion. The company also announced plans to lay off 10% of its employees that month, a move it made based on COVID-19 predictions for the future growth of e-commerce.

The company then invested $100 million in the e-commerce automation startup Klaviyo in August. As part of the strategic partnership, Klaviyo became the email solutions partner for Shopify Plus, a service for merchants with higher volume sales, per a press release.