Dive Brief:

• American Apparel has named turnaround expert Scott Brubaker as interim CEO and former Nike executive Hassan Natha as chief financial officer, the company announced on Monday.

• Brubaker, managing partner at performance improvement consultancy Alvarez & Marsal, succeeds John Luttrell, who is leaving the firm. Luttrell had served as CFO and interim CEO.

• Former CEO Dov Charney still remains a consultant to the company he founded while the board continues its investigation into the alleged misconduct that led to his ouster earlier this year.

Dive Insight:

Brubaker will not likely be with American Apparel long enough to lead a turnaround, sources told the Los Angeles Times. Rather, he's expected to serve for just a few months to help American Apparel streamline its operations after several months of financial and leadership tumult.

That streamlining is critical: American Apparel has been beset with distractions all summer that have precluded the kind of changes to its business model that it needs to consider. That includes managing its debt, preparing for the holiday season, and evaluating its merchandising and marketing at a time of great flux for apparel retail.