Dive Brief:

• UPS is testing a service it calls UPS Access Point, where shoppers can make online orders and pick them up or make returns at UPS retail stores.

• The shipper is piloting the service in New York City and Chicago now and plans to go wider in early 2015.

• The service, which UPS offers in several countries in Europe, in some cases uses lockers for pickup and returns. Customers are able to choose locations or re-direct packages via the UPS website.

Dive Insight:

UPS, like many retailers, is responding to consumers’ increasing demand for in-store pickup for online orders. For many urban people, going to a UPS outlet may be even more convenient than going to a retail location. For retailers, the service could also help speed up omni-channel fulfillment improvements. The shipper also has an advantage because of its European operations following a similar model. The retail shipping game continues to be one of a multitude of services aimed at pleasing consumers and getting their packages to them as quickly and conveniently as possible.