Dive Brief:
- Brands reported a 2.5 times increase in sales conversion upon implementing virtual try-on technology, according to Perfect Corp’s AI trends report. Perfect Corp. surveyed industry leaders for their opinion on the potential of AI applications to create immersive customer experiences.
- Per the results, 77% of retail leaders prefer conversational AI agents for their ability to personalize and improve interactions with customers. Fifteen percent chose AR and VR showrooms and 8% said product discovery AI can transform how customers discover and interact with products.
- Perfect Corp. found that 38.4% of experts said virtual fitting rooms and try-ons were the best way to bridge the gap between digital and physical retail experiences followed by interactive displays (30.8%) and real-time customized shopping (30.8%), according to the report.
Dive Insight:
AI and AR tech is quickly transforming retail by making in-store experiences more engaging through personalized consultations and product try-ons through various online channels.f
“With AI-powered tools such as virtual try-on and AI analysis, customers can access engaging, entertaining and personalized experiences whether they are shopping online or in-store,” the report reads. “They can try-on a multitude of products, and receive personalized product recommendations that are tailored to their unique needs and preferences.”
Perfect Corp’s AI Skin Analysis tech recently entered Face Haus facial bar locations in June. With Perfect Corp.’s comprehensive skin assessment, estheticians use the results to choose the best facial for a customer’s skin type alongside product recommendations.
The company in 2021 first raised $50M in a Series C funding round toward AI beauty technologies in retail and its international expansion. Perfect Corp. has since grown to dominate the space and power various virtual try-on activations with generative AI tech such as its partnership with Dufry introducing AR makeup try-on tech in airports worldwide, its tech on Walmart’s ioS app for makeup try-on and in-stores at Whole Foods for virtual beauty try-on.
