Dive Brief:

• Wal-Mart Stores Inc.’s @WalmartLabs continues its acquisition of tech companies and capabilities with the announcement that it is buying Pinterest-esque social media site Luvocracy. 

• The social media site, like Pinterest, allows users to share photos and information about things they're into, and was quicker than Pinterest to get into commerce with an early “Buy it for me” capability.

• Luvocracy won’t survive as is because @WalmartLabs is interested in its technology and team, not the site itself — an acquisition known as an “acqui-hire.”

Dive Insight:

Yet another acqui-hire move by Wal-Mart’s @WalmartLabs shows the impact that Amazon is having on retail commerce these days, with other retailers also gaining and using technology in all corners of retail.