[LOS ANGELES, CALIFORNIA – SEPTEMBER 4, 2024] - With the 2024-25 NFL season kicking off this week, RECOVER 180™, the only organic sports drink formulated for balanced hydration, is excited to enter its first full football season alongside a roster of legendary athlete partners. Developed for optimal recovery and performance, RECOVER 180 is looking forward to fuelling its partners with organic sports hydration all season long.

Since its inception, RECOVER 180 has demonstrated its commitment to supporting athletes in their quest for peak performance, both on and off the field. From peewee leagues to professional levels, athletes everywhere have turned to RECOVER 180 to stay hydrated and recover better during the rigorous summer training camps. During the offseason, RECOVER 180 also played a key role as the Official Hydration Partner for Brock Purdy’s Youth Football Camps in San Francisco and his college town of Ames, Iowa, ensuring young athletes stayed fuelled and hydrated.

“We are thrilled to have Brock, Kyler, DeMarvion, and Kenneth on our RECOVER 180 roster as we head into the 2024-2025 season,” said Lance Collins, CEO and Founder of RECOVER 180. “These athletes represent the relentless determination and resilience that define our brand. Their dedication to their sport and recovery makes them ideal partners for RECOVER 180.”

Throughout this partnership, Purdy, Murray, Overshown, and Walker III will actively engage with their fans to highlight the essential role that hydration and recovery play in achieving peak performance. They’ll share their personal experiences and insights, emphasizing that recovery isn’t just an afterthought—it's a vital part of the training process. By educating consumers on the importance of what you put into your body and how you take care of it after exertion, they’ll help reinforce the message that effective recovery is just as critical as the intensity and consistency of your training. This collaboration aims to inspire athletes of all levels to prioritize their well-being, ensuring they’re not only training hard, but also recovering smart.

RECOVER 180 remains the go-to organic sports drink, whether in-season or off-season. Formulated with a balanced blend of electrolytes, vitamins, and antioxidants, RECOVER 180 is designed to deliver balanced hydration and help athletes and active individuals rehydrate, replenish, and recover faster, optimizing their athletic performance. By teaming up with elite NFL stars, RECOVER 180 aims to inspire athletes at every level to recover better. 

RECOVER 180 is available for purchase nationwide via QuikTrip, Whole Foods, and Amazon as well as regionally through SaveMart/Lucky’s, Erewhon, QFC, King Soopers, Smiths, G&M Oil, HyVee, Giant Eagle, King Kullen, Schnucks, Kroger MidAtlantic, Royal Farms, ShopRite, Wegman’s, Kroger Nashville, Hot Spot convenience stores, Williams Foods, and more. RECOVER 180 is available in 16.9fl oz bottles ($2.49-2.79) or a 16.9fl oz 12-pack on Amazon ($29.99).

To learn more about RECOVER 180, visit www.drinkrecover.com and follow @drinkrecover on Instagram and TikTok. Interested retailers, please contact [email protected].  For marketing partnerships, sponsorships, or branding opportunities, please contact [email protected].