The retail industry is a competitive business, and not just since the emergence and growth of e-commerce. Therefore, understanding your customer's behavior and preferences contributes to your business's success. While it can be challenging, the advent of smart retail technologies has aided retailers in gaining valuable insights through in-store tracking and analytics.

The relevant sections in this retail technology whitepaper:

• What are Retail In-Store Analytics?
• The Importance of Analytics for Retailers
• Challenges of tracking Customer Behaviors in Stores
• 4 Ways To Track Customer Behavior in Stores
• 5 Benefits of Retail In-Store Analytics

This is a shortened version. Read the full version of this free whitepaper here: Why In-Store Analytics will be the Game-Changer for Retailers

Analyzing customer behavior in stores is crucial in the retail industry. It provides significant benefits and advantages to retailers in the long run. While challenges such as data analysis complexity and inconsistent data may arise, there is no doubt that they play a significant role in enhancing the overall success of a retail business.

According to Lawnstarter, 70% of consumers are eager to spend more money with companies that deliver positive customer experiences. With in-store analytics, retailers can optimize their customer's experience while staying competitive in a more and more data-driven industry.

By harnessing smart retail technologies, retailers can collect valuable in-store customer behavior, preferences, and engagement data. This data empowers them to make well-informed decisions to improve the in-store experience and achieve superior business outcomes.

In-store customer experience has never been more crucial as brick-and-mortar retailers struggle to reinvent themselves in the era of e-commerce and mobile shopping. One major reason why e-commerce platforms seem to excel in the retail race is because of their ability to track the daily customer inflows, dwell time, and purchase choices through an automated click-tracking system.

Through innovative in-store analytics, retailers can now finally close the gap to e-commerce systems and track customer behaviour in their stores. Beacons, camera tracking, virtual shelves and digital surveys will undoubtedly improve the overall store and customer experience.

Retailers that welcome digital transformation and smart retail technologies in their stores will demonstrate increased earnings and profits. Conversely, those who have been slow in adopting these changes, holding on to obsolete perspectives and technological setups, are struggling.

Consequently, the ultimate purpose of retail in-store analytics is to provide customers with a seamless and satisfying shopping experience now and in the future.

You can read the full version of this free whitepaper here: Why In-Store Analytics will be the Game-Changer for Retailers