Globally, online shopping is projected to continue its strong upward trend. A lack of physical constraints has enabled e-commerce sites to innovate often and act quickly in terms of marketing and customer experience. Further, their lower cost of operations has translated into better pricing for customers. As a result, "offline" retailers are suffering from a drop in sales, lower footfalls and a dire need to reinvent themselves to stay relevant.

Retailers are responding with new concepts and digital innovations to transform their role from transactional outlets to experiential destinations. Interactive smart retail technologies are playing an increasing role in this journey, with a variety of tools for retailers to choose from and a broad range of benefits.

In this whitepaper: 

• Smart Retail: What Customers Want
• How Virtual Shelves Work
• Virtual Shelf Case Studies
• 3 Ways that Virtual Shelves Benefit your Business
• Retailers' Guide: Transitioning to Virtual Shelves

Smart retail technologies such as virtual shelves are transforming the point of sale and enabling retailers to bridge the digital gap and go even further. Retailers can leverage these technologies to meet customers' demands for up-to-date content, personalised communications and seamless omni-channel shopping, and to delight customers with unique engaging experiences. Virtual shelves and interactive digital technologies can play key roles in freeing up retail space and in facilitating online shopping features in physical stores.

→ Click here to read the full whitepaper on virtual shelves