Aptos, a leader in unified commerce solutions, announced today a major data initiative that will impact how its global community of SaaS customers access, leverage and share data from Aptos’ technology systems. At the center of the data transformation is Aptos’ use of the Snowflake AI Data Cloud. Through Snowflake’s single, integrated platform, Aptos customers will easily and securely get unified commerce data from Aptos using Snowflake’s data sharing capabilities. 

Aptos is currently mapping its data models in Snowflake for each of its software applications — including POS, OMS, Merchandising, CRM and Sales Audit. Following a phased rollout in 2025, Snowflake will become the de facto way that Aptos’ SaaS customers access their data within Aptos’ solutions — whether that data relates to transactions, orders, inventory or customers. 

“When we first started our unified commerce journey, we had to make tradeoffs between operational insights and overall business insights – which makes it challenging to truly achieve a unified view of a retailer’s data,” said Nikki Baird, Aptos’ Vice President of Strategy and Product. “With our data transformation, we are not only providing that unified view, we are also revolutionizing the way our customers access and leverage data. We see unlimited opportunities for retailers to visualize and analyze their unified commerce data in new and different ways.

“We have big goals for this project that go beyond exposing the data contained in solutions in a more streamlined and extensible way,” added Baird. “We want to help retailers make meaningful data connections across solutions to understand their business at a deeper level. For example, when you think about order data contained in an OMS solution, that data has value beyond just the operational aspect of OMS. Retailers can leverage their OMS data to analyze and improve store operations, merchandise planning, allocation and replenishment, etc. 

“Unified commerce should start with unified data,” Baird said. “We’re on a mission to deliver that, and our investment in Snowflake’s AI Data Cloud is an important step on that journey.” 

According to Tushar Sachdev, Aptos CTO, the initiative with Snowflake ties into Aptos’ overall progression as a modern SaaS company.

“In 2025, Aptos has committed to its largest R&D spend in our company’s history,” Sachdev said. “That investment is aimed at what matters most to our customers — including faster access to new features, enhanced performance and reliability, robust security and compliance, and, of course, streamlined and near real-time data powered by Snowflake. 

“As soon as data from Aptos’ solutions lands in Snowflake, it will be immediately available to our SaaS customers,” Sachdev continued. “For Aptos’ customers that already use Snowflake, exporting data from Aptos’ Snowflake environment into their own is as simple as one-click data sharing. 

“In addition to streamlining data access and exports, our adoption of Snowflake also reduces data exposure without limiting our retail customers’ access and use of data, which aligns with our focus on robust data privacy and security,” Sachdev added. “Overall, the benefits we’re bringing to our SaaS customers in 2025 with our unified data model are significant and differentiating. We’re excited for the year ahead.”  

For retailers that would like a first look at Aptos’ data transformation with Snowflake, Aptos will be hosting live demos in booth 5139 during NRF 2025: Retail’s Big Show, which takes place Jan. 12-14, 2025, in New York City. Retailers can schedule a demo at NRF 2025 here. 

Retailers that are not attending NRF 2025 and would like to learn more about Aptos’ unified commerce solutions and unified data model can submit a request via the Aptos website.