Aptos, a leader in unified commerce solutions, announced that The Buckle, Inc. has selected Aptos ONE as its new point of sale (POS) platform. With Aptos ONE, Buckle teammates will have access to cutting-edge technology that enables personalized and efficient interactions with every guest who visits a Buckle store.
Headquartered in Kearney, Nebraska, Buckle is a specialty retailer focused on delivering exceptional service and style through unforgettable experiences. Offering a curated mix of high-quality, on-trend apparel, accessories and footwear, Buckle operates 440+ retail stores in 42 states. Known as a denim destination, each store carries a wide selection of fits, styles and finishes from leading denim brands, including Buckle’s exclusive brand, BKE.
Buckle has been leveraging Aptos software since 2018. The recent decision to move from Aptos’ Windows-based POS system to Aptos ONE, which is a mobile-first application, reflects Buckle’s ongoing commitment to evolving its tech stack to meet guest expectations.
“Aptos ONE is an extremely cohesive system, offering advanced store operations and guest engagement capabilities within a flexible platform,” said Brandon Hauff, Vice President of IT at Buckle. “With the Aptos ONE app, Buckle teammates have everything they need to add value to the guest experience, including guest insights, product details, inventory information and loyalty status.
“Our mission is to create the most enjoyable experience possible for those shopping with us and those working for us.” Hauff added, “Our investment in Aptos ONE supports that mission, bringing to life an experience that is relevant, informed and frictionless.”
Expressing his appreciation for Aptos’ long-standing partnership with Buckle, Aptos GM Jeremy Grunzweig, said, “Buckle has consistently demonstrated excellence in retail operations, fostering a culture of learning, growth and evolution. With advanced omnichannel and customer engagement capabilities, Aptos ONE is uniquely equipped to support Buckle’s dedication to unified commerce and creating enjoyable shopping experiences.
“Aptos is making a significant R&D investment in Aptos ONE.” Grunzweig added, “As an Aptos ONE customer, Buckle sees a strategic opportunity to help shape the direction of what they believe is the POS platform of the future. We are proud to extend our partnership with Buckle as it adopts Aptos ONE.”
To learn more about Aptos ONE, please visit https://www.aptos.com/aptos-one.
Aptos is the global leader in unified commerce solutions for retailers. Our modern, cloud-native POS and advanced enterprise technologies are trusted by hundreds of retail brands around the world. For over 40 years, Aptos has delivered software solutions that help retailers inspire loyalty, maximize revenue and reduce costs.
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