Tag, the global creative production and channel activation partner to brands worldwide, was honored with a bronze 2025 Outstanding Merchandising Achievement (OMA) Award, in the Supermarket/Retailer Temporary category at this year’s Shop! Marketplace, held in Charlotte, North Carolina, on April 9th.

“We are thrilled to celebrate this recognition alongside The Flower Group and our valued Coca-Cola Beverages Florida partner,” said J.T. Pierce, Chief Client Officer at Tag Americas. “This award-winning display showcases the real impact of strategic, on-brand shopper marketing by combining storytelling, smart design, and retail insight to connect with consumers in an unforgettable way.”

The winning entry, a Coca-Cola 2024 NASCAR Billboard Wall Experience, was developed by Tag Americas in collaboration with The Flower Group, on behalf of Coca-Cola Beverages Florida (CCBF).

Featuring bold, high-impact imagery of NASCAR stock cars, a waving checkered flag backdrop, and tiered Coca-Cola Zero Sugar displays, the attention-grabbing wall unit brought the energy of the racetrack into grocery stores across the region. The design’s flexible, cost-effective construction is built to last for 3–5 years, delivering a 32% reduction in display costs while increasing retailer participation by 29%. Locations that featured the display saw a significant sales lift compared to stores without it.

Cherrell King, Manager of Merchandising Solutions at CCBF, added, “Our collaboration with Tag on this NASCAR display brought an exciting energy into stores and drove real results at shelf. Their team delivered an execution that was not only visually compelling but built with durability and scalability in mind, which is something our retailers truly value.”

Shop! is a global non-profit trade association dedicated to enhancing retail environments and experiences and represents its member companies worldwide.

The NASCAR Billboard Wall joins a growing consecutive list of award-winning campaigns by Tag retail marketing experts. In 2024, Tag also received two Bronze OMAs for its holiday-themed Coca-Cola displays for Coca-Cola Southwest Beverages. Other past wins include a Bronze OMA (2023) for the Fall Football Coke display, Gold OMA (2022) for the Coca-Cola Santa Fireplace Diorama, and Bronze (2021) for the Coca-Cola Smartwater “New Flavors Launch” campaign with InnoMark Communications.