Seoul, South Korea — As beauty markets grow increasingly saturated, global retail buyers are under pressure to identify high-performing brands early—without relying on guesswork. The K-Beauty Trend Summit 2025 hosted by Trendier AI offers a unique data-driven model for doing just that.
Unlike conventional expos, this summit showcases the latest innovations and trends in the K-Beauty industry. It connects industry leaders, top brands, and market experts for insightful discussions and networking opportunities across 112 countries.
Where Global Buyers Meet Data-Backed Rising Brands
The previous edition of the summit reportedly attracted over 22,000 buyers in just four weeks, without any paid advertising. Participants included sourcing teams from Sephora, Watsons, Amazon, and Nordstrom. Their interest appears to lie not just in discovering brands, but in using real-time market signals to vet emerging players before investing in partnerships.
- One example is THOME, a skincare brand that spotlighted the "glass skin" trend during the summit and later saw a 3,300% sales increase, expanding into Olive Young and Amazon.
- Similarly, ONGREDIENTS gained traction with global buyers, ranking #2 in page views, entering Nordstrom in North America, and achieving a 200% year-over-year sales boost.
- Manufacture GREENCOS used data to show how brands like Beauty of Joseon and SOME BY MI aligned with trending ingredients like #Ginseng and saw major growth—₩50B to ₩80B in revenue.
- COSMAX highlighted its role behind Olive Young’s top-reviewed products, leading in page views and posting record Q1 earnings through global expansion.
While based on four example, it shows that the summit can help buyers discover promising brands and support their fast growth—especially when the brand story matches real trend data.
From Trend Weeks to Buyer Week: Inside the Summit
Last year, the summit is divided into three themed sections: Trend Week, Brand Week, and Manufacturer Week. This year, buyers will have access to a new “Buyer Week” with 1:1 meetings, both online and in-person in Seoul. Each participating company is also given a personalized profile that integrates trend analysis with pitch materials, making it easier for buyers to screen and shortlist candidates efficiently.
For buyers seeking faster, lower-risk ways to evaluate emerging beauty players, the summit’s format is promising—particularly as demand for functional backed beauty continues to grow.
“The ability to assess both branding and manufacturer strength in one place was a differentiator” Said a senior buyer from the Chalhoub Group, reflecting on the 2024 summit experience.
The Engine Behind the Summit
Trendier AI builds the data infrastructure for the GPT era—turning global supply and demand signals into structured data for execution.
Trendier AI enables seamless collaboration between AI and humans across the entire product lifecycle, from concept to sell-through. Built on structured data from 25+ global marketplaces, Trendier AI helps GPTs understand real market dynamics—so your team can make smarter product decisions with less guesswork and greater speed.
Trusted by global retail buyers, brands, and manufacturers, Trendier AI keeps your team aligned with demand, ahead of trends, and ready to scale with confidence.
Trendier AI’s K-Beauty Trend Summit 2025 will return this November.
Go to Trendier AI