Disco, the AI-powered commerce media platform, today announced a strategic partnership with Gopuff to launch real-time, personalized offers on Gopuff’s post-checkout pages. As part of the partnership, Disco will also power ad decisioning for Gopuff’s own advertisers post-purchase, extending their retail media capabilities.
Gopuff is using Disco’s AI-powered recommendations to bring highly relevant offers to a high-engagement place: the order status page. With recommendations powered by Disco’s proprietary machine learning engine, which is trained on over $50 billion in commerce data and 150 million US shopper profiles, Gopuff customers will now see personalized ads and offers while awaiting their orders. Unlike traditional ad placements, Disco’s approach blends curated brand demand with user-level prediction, delivering offers that feel more like timely recommendations than ads. This means Gopuff shoppers encounter moments of surprise and delight, seeing offers that actually make sense based on what they just bought.
With a network of more than 1,000 eCommerce advertisers across 28 categories, Disco will deliver tailored offers to Gopuff users at moments of high purchase intent, creating incremental monetization opportunities for Gopuff while enhancing the shopper experience. Gopuff’s users will see a wide range of exclusive and seasonally relevant offers from DTC favorites like Caraway, Dagne Dover and Caden Lane, in addition to household names in digital services, rewards and more.
"Integrating Disco's AI-powered recommendations into our platform unlocks additional value for our customers with highly relevant, personalized offers," said Michael Peroutka, Gopuff's Head of Ads & Agency Partnerships. "It's a win-win that enhances our advertiser offerings while delivering a post-purchase experience that delights."
“The Gopuff team couldn’t be more aligned with us: when it comes to building durable ads businesses, monetization and relevancy must be two sides to the same coin,” said Conner Sherline, founder and CEO of Disco. “We’re not just helping Gopuff monetize a high-intent moment, we’re helping them do it in a way that respects the user and drives brand outcomes, versus showing them the same broad-based promotional offer again and again.”
Disco
Disco is the AI layer for the transactional web, powering personalized discovery for consumers wherever commerce happens. Leveraging a proprietary commerce graph of over 150 million unique shopper profiles and $50B in historical transaction data, Disco helps retailers and brands deliver timely, relevant offers. With a network of over 1,000 premium eCommerce brands, Disco enables retailers to surface diverse, meaningful offers without sacrificing the customer experience. To learn more, visit www.disconetwork.com.
Gopuff
Gopuff, the leader in instant commerce, offers a relevant and affordable assortment of household essentials, groceries, OTC medication, drinks, snacks and more, all brought to customers’ doors in as fast as 15 minutes from local micro-fulfillment centers. Founded in 2013 by co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff leverages proprietary technology, national infrastructure and a hyper-local logistics network to offer unrivaled speed, reliability and affordability to customers across the U.S. and U.K.
To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.