DTC

  • A window features mannequins in running apparel next to Nordstrom and Nike logos.
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    Courtesy of Nordstrom
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    Nordstrom brings on Nike for latest pop-up

    The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.

    By Tatiana Walk-Morris • Aug. 11, 2025
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Allbirds expects to lose some momentum in Q3, lowers full-year guidance

    Tariffs and store closures are clouding the brand's progress, and a lot is riding on the fourth quarter.

    By • Aug. 8, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A person walks by a Peloton store while wheeling a stroller.
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    Joe Raedle via Getty Images
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    Peloton to shrink workforce by 6% in cost-cutting effort

    The fitness company told its shareholders that operating expenses “remain too high, which hinders our ability to invest in our future.”

    By Alexei Alexis • Aug. 8, 2025
  • A graphic mural on the side of a Warby Parker depicts three colorful silhouettes of people with eyeglasses against an azure background.
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    Courtesy of Warby Parker
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    Warby Parker to end home try-on program as it focuses on stores, digital experience

    The eyewear company said the vast majority of the program’s users live within 30 minutes of one of the retailer’s 300 stores.

    By • Aug. 7, 2025
  • The interior of a Framebridge store in California
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    Courtesy of Framebridge
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    Framebridge expands footprint with 6 planned California stores

    The DTC framing company recently opened its first two stores in the state, in Palo Alto and Santa Monica.

    By Howard Ruben • Aug. 5, 2025
  • The exterior of a big box home goods store
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    Permission granted by JT Magen
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    Wayfair posts first quarterly profit in 4 years

    Executives called Q2 “a resounding success” and highlighted that its marketplace model is able to keep prices consistent despite tariffs.

    By • Aug. 5, 2025
  • Canada Goose storefront in Las Vegas.
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    Courtesy of Canada Goose
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    Canada Goose monitors US trade policy as revenue improves

    The retailer declined to provide guidance in the face of a shifting tariff environment, but notched sales growth in North America.

    By • Aug. 4, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas poised to grab market share this year as Nike falters

    Shein, Uniqlo, Skechers and New Balance are also projected to broaden their share of the apparel space, according to GlobalData analysis.

    By • Aug. 1, 2025
  • Two people stand by a convertible car with a dog inside.
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    Courtesy of J. McLaughlin
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    Column

    The Weekly Closeout: Tillys, J. McLaughlin get new CEOs

    Outdoors veteran Nate Smith will join the youth apparel company, while interim chief Greg Unis is taking over permanently at the upscale brand.

    By Retail Dive Staff • Aug. 1, 2025
  • Samuel L. Jackson for Adidas Originals
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    Courtesy of Adidas
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    Adidas braces for $230M tariff hit in the back half of the year

    Nevertheless, the sportswear giant maintained its outlook and said it has yet to see consumer demand weaken.

    By • July 30, 2025
  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    Beyond Yoga partners with Issa Rae as it launches brand platform

    Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.

    By Howard Ruben • July 30, 2025
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini/Retail Dive
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    Ty Haney is back at Outdoor Voices, this time with a new collection

    The founder reassembled her brand’s original creative team and has been working for nine months on the latest collection. 

    By • Updated July 30, 2025
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka brick-and-mortar stores ‘the primary venue for full-price sales’

    With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships as well as its own stores.

    By • July 25, 2025
  • Two trees and a planter across from a clothing store.
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    Daphne Howland/Retail Dive
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    Vuori plots international growth with 15 stores

    The activewear brand, which will open two locations this fall, has expanded its e-commerce presence to an additional 11 countries as it looks to grow overseas.

    By • July 22, 2025
  • The interior of Ernesta New York City showroom
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    Courtesy of Ernesta
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    Ernesta opens New Jersey showroom as it expands its offline presence

    The store in Summit marks the DTC rug brand’s fourth location opened this year.

    By Howard Ruben • July 22, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon expands to Italy with first store in Milan

    The opening, which came years later than initially planned, is part of a broader international expansion strategy as growth stalls in the U.S.

    By Tatiana Walk-Morris • July 21, 2025
  • A selection of brightly-colored bottles from hair care brand Function of Beauty at Target.
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    Cara Salpini/Retail Dive
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    Function of Beauty names new CEO

    Monica Belsito was chief marketing officer at Sabra Dipping Company and, before that, founding CMO at feminine products company Lola.

    By • July 21, 2025
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    Permission granted by Deposco
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    Sponsored by Deposco

    4 ways for retailers to meet holiday demand as DTC sales pick up

    Scaling up and transforming peak season approaches to capitalize on increases in direct-to-consumer (DTC) sales.

    July 21, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike’s VP of AI is leaving

    Jason Loveland is exiting just weeks after the activewear giant’s vice president of virtual studios announced his departure.

    By • July 17, 2025
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark receives second noncompliance warning from NYSE in less than 2 years

    The online pet company said it is exploring all possible options, including a reverse stock split.

    By Howard Ruben • July 16, 2025
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Levi’s ups guidance despite tariff impact

    The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel worldwide.

    By • July 11, 2025
  • A pair of black, blue and white converse shoes on a white background
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    Permission granted by Nike
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    Nike names 21-year veteran Aaron Cain CEO of Converse

    Jared Carver is leaving the role after just two years, but will stay on for a transition period through the end of the month.

    By • July 11, 2025
  • The exterior of Eastside Golf's store at the Detroit Metropolitan Airport.
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    Courtesy of Eastside Golf
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    Eastside Golf opens first store

    The brand launched the store at the Detroit Metropolitan Airport in partnership with Paradies Lagardère, which operates travel retail and the PGA Tour stores.

    By Howard Ruben • July 9, 2025
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon increasing markdowns at ‘alarming rates’ as momentum fades

    In a research note, Jefferies analysts called out inconsistent pricing for identical items and the consequences of attempts to lure younger shoppers.

    By • July 9, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By • June 27, 2025