DTC

  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike lays off ‘limited number’ of tech employees

    The layoffs, which are the result of changes announced last week, come amid a broader turnaround strategy under new CEO Elliott Hill.

    By • May 22, 2025
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    Ethan Swope via Getty Images
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    Birkenstock eyes global price increase to mitigate tariffs

    A single-digit price increase is expected, but the company may capture market share in the meantime.

    By Howard Ruben • May 20, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Two people pose in T-shirts in front of a light grey background.
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    Courtesy of Richer Poorer
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    Andie acquires Richer Poorer

    In its first acquisition, the DTC swimwear brand snapped up the California-based casual apparel company previously owned by Francesca’s.

    By Howard Ruben • May 20, 2025
  • Dockers' signature products of khakis and chinos.
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    Courtesy of Authentic
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    Levi’s to sell Dockers to Authentic Brands Group for $311M

    The jeans company is selling off the khakis brand to focus on its core labels. 

    By • May 20, 2025
  • A rendering of Wayfair's large-format store in Yonkers, New York.
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    Courtesy of Wayfair
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    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025
  • Touchland hand sanitizers in various colors laid out in rows
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    Courtesy of Touchland
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    Church & Dwight acquires Touchland for $880M

    The hand sanitizer brand, founded in 2018, has expanded its distribution to major retailers including Target, Ulta and Urban Outfitters.

    By Howard Ruben • May 14, 2025
  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
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    Courtesy of Peloton
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    Peloton revenue slides 13% in Q3

    Still, executives touted that the connected fitness company performed above the high end of its guidance range as it narrowed losses in the period.

    By • May 14, 2025
  • Shot of Chewy website with product listings
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    Joe Raedle via Getty Images
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    Chewy CFO to exit

    David Reeder’s departure comes after the company reported rising sales and active customer figures for 2024.

    By Grace Noto • May 14, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Under Armour nears the end of SKU reduction, turns focus to premium products

    The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

    By • May 13, 2025
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Despite 18% sales drop, Allbirds says it could return to top-line growth in Q4

    The footwear brand’s new product lineup is set to hit shelves this fall and a refreshed store concept at one location is leading to higher sales.

    By • May 9, 2025
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple sales down 13% in Q1, citing softness in wholesale, e-commerce channels

    The company said it’s more than doubling its presence in Mattress Firm stores at a time when the brand’s wholesale business is down 24%.

    By Howard Ruben • May 9, 2025
  • A white car is parked in front of a store, in a space toward the left.
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    Daphne Howland/Retail Dive
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    Warby Parker posts first quarterly net profit since going public

    The brand is working to mitigate tariff impacts, but has already had to raise prices on some lenses and accessories.

    By Dani James • May 8, 2025
  • Headshot of Nader Kabbani
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    Courtesy of Hims & Hers
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    Hims & Hers hires former Amazon exec as Q1 revenue doubles

    Nader Kabbani, who spent almost 20 years at the e-commerce giant, joins the health startup as chief operations officer.

    By Tatiana Walk-Morris • May 8, 2025
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike names new brand president as Hill shuffles leadership structure

    As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

    By • May 6, 2025
  • Wayfair's Wilmette store.
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    Courtesy of Wayfair
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    Wayfair’s customer base continues to shrink as revenue remains flat in Q1

    Executives remained optimistic about the online retailer’s ability to weather tariff pressures, touting its marketplace structure.

    By • May 2, 2025
  • A large, lit-up sportswear store at night.
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    Courtesy of Adidas
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    Adidas: If tariffs stay, ‘of course there will be price increases’

    CEO Bjørn Gulden stressed that they have not been implemented yet, though, and the retailer will follow the lead of others in the market.

    By • April 30, 2025
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketer departs as fitness brand shakes up marketing group

    Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

    By Peter Adams • April 29, 2025
  • A person wearing a cross-body water bottle.
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    Courtesy of Stanley 1913
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    ‘We’re not just a hot cup company’: What’s next for Stanley

    Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

    By • April 29, 2025
  • A lineup of Function of Beauty products.
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    Permission granted by Function of Beauty
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    Function of Beauty expands to Walmart

    The personalized beauty brand will offer 17 core hair care products in a large portion of the big-box retailer’s stores and online.

    By Howard Ruben • April 28, 2025
  • A person sitting on a bed hugging a pillow under a duvet cover.
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    Courtesy of Target
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    Target debuts exclusive home collection with Parachute

    The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

    By Dani James • April 23, 2025
  • Supergoop Glowscreen launch
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    Permission granted by Supergoop
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    Supergoop founder steps away from company

    After two decades, Holly Thaggard has moved away from the day-to-day operations of the sunscreen brand.

    By • April 22, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 17, 2025
  • Madison Reed hair color and root touch up boxes against a purple tile background
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    Permission granted by Madison Reed
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    Madison Reed lands in Sally Beauty

    The direct-to-consumer hair color company continues to build out its roster of wholesale partners, which also include Walmart and Ulta Beauty.

    By Howard Ruben • Updated April 17, 2025
  • A person wearing Frank and Oak apparel
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    Courtesy of Frank and Oak
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    Frank and Oak accelerates closure of US operations citing tariffs, customs uncertainty

    The Canadian apparel brand is liquidating amid a restructuring process and plans to close its stores.

    By Dani James • April 14, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac taps Crocs veteran as first chief brand and marketing officer

    As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

    By Howard Ruben • April 14, 2025