DTC: Page 2

  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By Jessica Deyo • Oct. 21, 2024
  • A person wearing a bright pink Naadam cashmere sweater from its "Soft Collection" at Kohl's
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    Courtesy of Naadam
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    Kohl’s adds digitally native cashmere brand Naadam to its assortment

    The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.

    By Howard Ruben • Updated Oct. 17, 2024
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From recent statistics on e-commerce growth to the Federal Trade Commission’s lawsuit against Amazon, here are some of the forces impacting online retail.

    By Retail Dive staff
  • Foxtrot
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    Brett Dworski/Retail Dive
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    Foxtrot relaunches delivery, reopens third location

    Restoring e-commerce services marks the beginning of a return to form for Foxtrot after a tumultuous past several months.

    By Brett Dworski • Oct. 16, 2024
  • A living room with a person laying down on a tan sofa
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    Permission granted by Havenly
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    Havenly Brands acquires Burrow as it builds out its portfolio of home brands

    Havenly CEO Lee Mayer discusses the company’s fifth acquisition, its multibrand strategy and why she remains bullish on retail.

    By • Oct. 16, 2024
  • Los Angeles Sparks center Cameron Brink
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    Courtesy of Gorjana
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    Gorjana signs LA Sparks forward Cameron Brink as brand ambassador

    Brink is the second professional athlete ambassador the DTC jewelry brand has brought on, following tennis player Jessica Pegula last year.

    By Howard Ruben • Oct. 15, 2024
  • The interior of Beyond Yoga's Club Beyond pop-up in New York City
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    Courtesy of Beyond Yoga
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    Beyond Yoga opens New York City pop-up

    The store concept, dubbed Club Beyond, will feature drop-in fitness and wellness classes, as well as workshops led by experts.

    By Howard Ruben • Oct. 14, 2024
  • A person using two hands to unscrew Rare Beauty's Soft Pinch liquid blush
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    Permission granted by Rare Beauty
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    Deep Dive

    ‘Everybody benefits’: Why the beauty industry needs to get serious about accessible packaging

    Rare Beauty and Target have taken steps to develop guidance around universally accessible design. But the industry isn’t prioritizing it yet.

    By • Oct. 14, 2024
  • Choice Market
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    Retrieved from Choice Market website.
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    Choice Market to cease operations

    The Denver-based retailer filed for Chapter 11 bankruptcy in May and intended to restructure. That plan fell through, CEO Mike Fogarty said.

    By Brett Dworski • Oct. 11, 2024
  • Nike shoes are seen on display in a store.
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    Scott Olson/Getty Images via Getty Images
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    Nike remains the top brand among teens, but it’s losing share

    Brands like New Balance, Adidas, Birkenstock and On are continuing to gain traction with Gen Z.

    By Howard Ruben • Oct. 10, 2024
  • A bottle of Merit's Retrospect fragrance with a dark background
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    Courtesy of Merit
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    Merit expands into the fragrance category

    The beauty brand, which launched with makeup, is thinking “through the everyday experience of our customer” as it enters new categories.

    By Howard Ruben • Oct. 9, 2024
  • A baby dressed in white knit onesie and cap sits next to a white blanket, looking up.
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    Courtesy of Janie and Jack
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    Go Global snaps up Hatch maternity brand

    The label will team up with Janie and Jack, an upscale children’s apparel retailer the investment platform acquired from Gap Inc. in 2021.

    By • Oct. 8, 2024
  • A child picking apples from a tree
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    Permission granted by The Sill
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    The Sill closes its final store, shifts back to online-only business

    The DTC plant company said that shuttering its brick-and-mortar locations was the best way to support product expansion and maximize customer reach.

    By Howard Ruben • Oct. 7, 2024
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    As Levi’s pivots to DTC, Dockers may be sold

    CEO Michelle Gass said the khakis business “has underperformed for some time” and the company wants to focus on its denim and Beyond Yoga brands.

    By • Oct. 3, 2024
  • A black-and-white closeup portrait of a person with short hair wearing a dark shirt.
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    Courtesy of Everlane
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    Fear of God, Pacsun veteran to lead Everlane

    Alfred Chang will take over as chief executive nearly a year after Andrea O’Donnell left the post to join footwear retailer Designer Brands.

    By • Oct. 2, 2024
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike CFO notes that ‘a comeback at this scale takes time’ as revenue falls 10%

    With a new CEO set to take over, the sportswear giant pulled its guidance for the year and stressed the actions it’s already taking to reset the business.

    By • Oct. 2, 2024
  • Two people wearing shapewear from Knix's customizable collection.
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    Courtesy of Knix
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    Knix launches customizable shapewear collection

    The brand uses its patented PerfectCut technology to allow customers to adjust products for the right fit.

    By Howard Ruben • Oct. 1, 2024
  • Elizabeth Dunn, senior vice president of sales at MeUndies
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    Courtesy of MeUndies
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    MeUndies names senior vice president of sales

    Elizabeth Dunn, who most recently held the same position with Calvin Klein Intimates, will be focused on growing the DTC brand’s wholesale presence.

    By Howard Ruben • Sept. 27, 2024
  • A person carrying an orange Fjällräven backpack with a water bottle on the side.
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    Courtesy of Fjällräven
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    Fjällräven launches peer-to-peer resale marketplace

    The Swedish outdoor clothing brand has tapped Archive to power the program, which will allow consumers to buy and sell bags, gear and apparel.

    By Howard Ruben • Sept. 25, 2024
  • A person wearing blue jeans and yellow socks deals with two big cardboard boxes with green lettering.
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    Courtesy of Grove Collaborative
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    Grove Collaborative snags $15M in new investment, will pay off term debt

    Volition Capital noted progress at the consumer products brand since the firm’s first outlay of $10 million and a leadership shakeup last year.

    By • Sept. 24, 2024
  • Fishwife
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    Permission granted by Fishwife
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    Catching mackerel in the Shark Tank: How Fishwife became a sensation

    The brand upended the $2.6 billion U.S. tinned fish market by touting its sustainability and transparency attributes while using distinctive packaging.

    By Judy McGuire • Sept. 24, 2024
  • The exterior of Perfect Moment's store in the SoHo neighborhood of New York. A yellow cab is parked out front.
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    Courtesy of Perfect Moment
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    Perfect Moment to open first store in SoHo

    The brand, known for its high-end ski apparel, will open in New York City next month to feature its autumn-winter 2024 womenswear collection.

    By Howard Ruben • Sept. 23, 2024
  • George Kittle, a football player, is seen in a gym wearing apparel from his collaboration with Chubbies.
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    Courtesy of Chubbies
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    Chubbies lands NFL licensing deal, names ‘creative director of football’

    San Francisco 49ers tight end George Kittle will lead design efforts and drive strategy for the casualwear brand’s new partnership.

    By Laurel Deppen • Sept. 23, 2024
  • A customer walks through an aisle of artificial Christmas trees in a Walmart store.
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    Courtesy of Walmart
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    Column

    The Weekly Closeout: Retailers gear up for the holidays, Figs opens second store

    Major retailers are rolling out early holidays sales events, while the DTC scrubs brand continues to build out its physical footprint.

    By Retail Dive Staff • Sept. 20, 2024
  • Brilliant Earth jewellery
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    Courtesy of Brilliant Earth
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    Brilliant Earth expands footprint with 2 Boston-area stores

    The DTC jewelry brand has opened a new location in Chestnut Hill, Massachusetts, and is planning another in Boston’s Seaport district in November.

    By Howard Ruben • Sept. 20, 2024
  • Headshot of Elliott Hill
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    Courtesy of Nike
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    Nike taps new CEO amid DTC challenges

    Elliott Hill, who served as president of consumer and marketplace before retiring in 2020, will rejoin the sportswear giant in the top spot, while John Donahoe retires.

    By • Sept. 19, 2024