DTC: Page 49

  • Rihanna walking down a runway for her Fenty x Puma
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    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images
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    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By • March 1, 2023
  • Packages of Good & Gather granola at a Target in Washington, D.C.
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    Catherine Douglas Moran/Retail Dive
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    Nearly 3 in 4 consumers plan to keep buying private label when the economy settles, survey says

    Manufacturers’ and retailers’ efforts to improve store-branded offerings are paying off, as shoppers make price their most important consideration, the data from Attest shows. 

    By Megan Poinski • March 1, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Exterior of a Warby Parker store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Warby Parker narrows Q4 net loss amid economic uncertainty

    The DTC eyewear brand saw revenue increase 10.2% year over year, and it plans to grow its physical footprint with 40 new stores in 2023.

    By • Feb. 28, 2023
  • Underwear displayed in a virtual store
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    Courtesy of Saxx
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    Saxx uses its first metaverse store to promote new collection

    The men's underwear brand joins a growing list of companies launching virtual experiences to connect with consumers.

    By • Feb. 28, 2023
  • Beyond Meat's Beyond Burger
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    Courtesy of Beyond Meat
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    Beyond Meat’s lean inventory is key, CFO says

    The company is one of a growing number of firms pivoting to cut costs through layoffs, real estate consolidation and other measures.

    By Maura Webber Sadovi • Feb. 28, 2023
  • A Vuori storefront
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    Courtesy of Vuori
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    Vuori to open first Minnesota store in Mall of America

    The new location is part of a broader strategy to open 100 U.S. stores over the next few years.

    By Tatiana Walk-Morris • Feb. 28, 2023
  • Poshmark introduces shoppable Poshmark Stories feature.
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    Courtesy of Poshmark
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    Poshmark lays off less than 2% of workforce

    The social resale marketplace has about 800 employees, according to its LinkedIn, and recently got acquired for $1.2 billion.

    By • Feb. 27, 2023
  • Saks Off 5th names a new COO.
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    Courtesy of Saks Off 5th
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    SaksOff5th.com beefs up user experience leadership

    Former Untuckit exec Julie Mares will lead new strategies for the online customer journey, amid shifting priorities at the e-retailer.

    By • Feb. 27, 2023
  • Three babies in Monica + Andy onesies on a yellow background.
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    Courtesy of Monica + Andy
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    Walmart adds baby brand Monica + Andy to stores, online

    For the direct-to-consumer brand, the partnership with the mass merchant represents a chance to reach more customers.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
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    Courtesy of Adidas
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    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • Three people wearing bridesmaid dresses stand together. The person in the center holds a cake.
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    Retrieved from Birdy Grey on February 24, 2023
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    Birdy Grey hires Eloquii co-founder as COO

    Steve Zawada’s appointment comes after the DTC bridal brand named a CFO in October.

    By Tatiana Walk-Morris • Feb. 24, 2023
  • blue bottle
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    Permission granted by Blue Bottle
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    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023
  • Three young children wear red and blue striped pajama sets
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    Permission granted by Hanna Andersson
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    Hanna Andersson launches resale marketplace

    The childrenswear brand already has over 1,500 listings on the Hanna-Me-Downs platform, according to Chief Sustainability Officer Jen Reed. 

    By • Feb. 24, 2023
  • AllModern store exterior
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    Courtesy of Wayfair
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    Wayfair’s net loss tops $1.3B in 2022

    The online home goods retailer saw its customer base contract even further despite increased advertising spend during the period.

    By • Feb. 23, 2023
  • Two people in Brooks Running apparel and shoes run down a road.
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    Courtesy of Brooks Running
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    Brooks Running records 16% DTC sales growth in 2022

    Global revenue increased 6% as the brand expanded its e-commerce presence.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Two people with long hair smile with red lipstick on
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    Courtesy of Beautycounter
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    Beautycounter to launch at Ulta

    The DTC beauty brand will enter 500 of the retailer’s stores, allowing it to expand access to its “clean beauty” products.

    By • Feb. 23, 2023
  • Dressing room in purple light with a large screen in one corner.
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    Courtesy of Fit Xperience Savage X Fenty
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    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Four people smile at the camera wearing multi-colored medical scrubs
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    Permission granted by Fabletics
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    Fabletics launches first scrubs collection

    The line was created using research and insights from over 6,500 medical professionals, and the DTC brand will be donating sets as part of the release.

    By • Feb. 22, 2023
  • Lineup of Neon Hippie products.
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    Courtesy of Neon Hippie
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    Beauty veteran launches skincare brand Neon Hippie in US

    The brand has already lined up a wholesale partner through Neiman Marcus, which will sell the products in select stores and on its website.

    By Tatiana Walk-Morris • Feb. 22, 2023
  • The inside of a Nike Rise with a checkout counter.
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    Courtesy of Nike
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    Nike’s chief digital information officer exits

    Ratnakar Lavu arrived in 2019 from Kohl’s, with a goal to accelerate the sportswear giant’s growth.

    By • Feb. 22, 2023
  • Person wearing a suit outside with a city backdrop.
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    Courtesy of Indochino
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    Indochino posts 40% revenue increase in 2022

    The suit brand noted record-breaking results over the Black Friday weekend, and attributed some of its sales success to sports partnerships.

    By Tatiana Walk-Morris • Feb. 21, 2023
  • The indoor main entrance to Sweetwater music's retail store in Fort Wayne, Indiana
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    Permission granted by Sweetwater
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    Deep Dive

    YouTubers, podcasters help Sweetwater reach a record sales year

    The pandemic led musicians to buy streaming equipment, pushing the retailer to over $1 billion in sales – all with only one physical store. 

    By Nate Delesline III • Feb. 21, 2023
  • Person with pulled back dark hair and sunglasses smiles
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    Permission granted by Gorgie
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    ‘I wanted to go back to building’: Why Lively’s founder pivoted from selling bras to functional beverages

    Michelle Cordeiro Grant is focused on bringing wellness to the energy drink category through the launch of her new brand, Gorgie.

    By • Feb. 21, 2023
  • A delivery driver handing a package to a resident in their doorway.
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    Retrieved from Adobe Stock.
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    Sponsored by Deposco

    Why you should rewrite your game plan for DTC inventory management

    Retail brands must rewrite their DTC inventory fulfillment strategy for “visibility first”.

    Feb. 21, 2023
  • Person's hand holding a Futurewise product.
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    Permission granted by Futurewise
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    Skincare brand Futurewise launches into Target

    The addition of the skincare brand, which launched just three months ago, builds on the mass merchant’s push to ramp up its beauty assortment.

    By • Feb. 17, 2023