DTC: Page 8
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Wayfair’s Perigold banner to open first physical store
The move comes about three years after Wayfair said it would open locations for each of its five brands, which also include Joss & Main and Birch Lane.
By Tatiana Walk-Morris • Aug. 21, 2024 -
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 21, 2024 -
Explore the Trendline➔
gradyreese via Getty ImagesTrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Spanx founder launches shoe brand Sneex
Three years after selling a majority stake in her shapewear brand to Blackstone, Sara Blakely has set out to reimagine high heels.
By Caroline Jansen • Aug. 20, 2024 -
Deep Dive
Kevin Plank can’t let go of Under Armour. Is that hampering a turnaround?
Three CEOs have come and gone in the four years since Plank stepped down. Now, the sportswear brand’s founder is back with another plan to revive the brand amid flagging sales and relevance.
By Cara Salpini • Aug. 19, 2024 -
Q&A
Allbirds chief marketer on why brand building is key to the company’s turnaround plan
Kelly Olmstead discusses how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for the business.
By Peter Adams • Aug. 14, 2024 -
Like Nike before it, On plans to grow margins via DTC sales
A nine-fold boost to profits in Q2 nevertheless missed some analysts’ expectations, as margins inched up only slightly.
By Daphne Howland • Aug. 13, 2024 -
In latest effort to trim costs, Grove Collaborative switches to Shopify
The sustainably-minded consumer products company reported expanded margins and narrowed losses in Q2, but sales and active customers declined.
By Daphne Howland • Aug. 13, 2024 -
Funko delivers first sales growth, profit in almost 2 years
Yves LePendeven, who was serving as acting CFO since March, was also named to take over the role permanently.
By Nate Delesline III • Aug. 9, 2024 -
Madison Reed taps Paige Bueckers, other UConn basketball players to star in latest campaign
The beauty brand said it plans to use the athletes’ star power to support a new hair color product launch through brand ambassador partnerships.
By Nate Delesline III • Aug. 9, 2024 -
Warby Parker notches highest e-commerce growth in 13 quarters
With e-commerce revenue growth of 4.4% in Q2, the DTC eyewear brand is making progress against the goals it outlined at the start of the year.
By Caroline Jansen • Aug. 9, 2024 -
Denton Harryman. (2022). "The Allbirds store in the SouthEnd district new uptown Charlotte." [Photograph]. Retrieved from Flickr.
Store closures a factor in Allbirds Q2 sales nosedive
Executives said new designs are performing well, but the DTC footwear brand’s sales fell 27% in the period.
By Daphne Howland • Aug. 8, 2024 -
Retrieved from Liquid Death on August 01, 2024Q&A
How Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
By Chris Kelly • Aug. 6, 2024 -
Rihanna’s Savage X Fenty picks Nordstrom as first US retail partner
The tie-up will put products in 16 of the department store’s locations and on its website.
By Tatiana Walk-Morris • Aug. 2, 2024 -
Column
The Weekly Closeout: Fred Segal closes remaining stores and Foxtrot plots its comeback
Los Angeles fashion loses a retail icon and after abruptly closing stores this spring, Foxtrot team members promise a return to the company’s roots.
By Retail Dive Staff • Aug. 2, 2024 -
Wayfair revenue down 1.7% in Q2 as category remains challenged
But the online home goods retailer was able to narrow its losses and CEO Niraj Shah said a turnaround in the sector could be on the horizon.
By Caroline Jansen • Aug. 1, 2024 -
Adidas CEO: ‘You have to be more American to be successful in America’
With sales in North America down 7% in Q2, CEO Bjørn Gulden said the athletics retailer is leaning into American sports like basketball and baseball.
By Cara Salpini • July 31, 2024 -
Meati Foods new CCO, CEO look to avoid plant-based pitfalls
The mycelium-based meat maker is looking to go back to its roots and nail down its messaging in a burgeoning category.
By Elizabeth Flood • July 30, 2024 -
Skechers reports 7% sales increase in another record quarter
The company saw a significant increase in regional DTC sales for Europe, the Middle East and Africa and authorized a $1 billion share repurchase program.
By Lara Ewen • July 29, 2024 -
Hoka leads Deckers to 22% growth in Q1
The running brand surged 30% in the quarter thanks to strength in the DTC channel and robust sell-through of new styles.
By Nate Delesline III • July 26, 2024 -
Nordstrom to open more Indochino shop-in-shops
The expanded partnership comes as the DTC custom suit brand works to grow its footprint of showrooms.
By Tatiana Walk-Morris • July 26, 2024 -
Column
The Weekly Closeout: Nike and Journeys make C-suite appointments
The athletics brand named Cheryan Jacob as chief information officer, while the footwear retailer appointed Stacy Doren as its marketing chief.
By Retail Dive Staff • July 26, 2024 -
Curology enters CVS
The DTC brand’s nonprescription products debuted on the drugstore’s website and will be in stores by August.
By Xanayra Marin-Lopez • July 25, 2024 -
Helen of Troy reports distribution disruptions at Tennessee facility
The company is working with suppliers to address the remaining challenges impacting customer orders.
By Kelly Stroh • July 25, 2024 -
American Exchange Group acquires Indie Lee
The Aerosoles owner plans to grow the brand beyond skin care, as well as explore diffusion brands through licensing and brand expansion.
By Howard Ruben • July 24, 2024 -
Tween period care brand Pinkie enters CVS
Designed by mothers and intended for the young age group, the brand also recently set foot into Target and Walmart.
By Xanayra Marin-Lopez • July 23, 2024