Holidays: Page 44
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J.C. Penney pins holiday hopes on Lego partnership
The department store retailer is boosting its toy assortment by 40% in stores and quadrupling it online to help brighten holiday sales.
By Daphne Howland • Oct. 31, 2017 -
REI revamps #OptOutside
In the third year of the campaign, the outdoor retailer is launching a search engine populated with user-generated content.
By Cara Salpini • Oct. 30, 2017 -
Trendline
Inside the 2024 holiday season
Retailers are navigating the effects of inflation as retail’s most important quarter looms.
By Retail Dive staff -
Bon-Ton adds FAO Schwarz to boost holiday toy sales
The struggling department store retailer is also in talks with private equity firm Sycamore Partners to potentially sell off assets, Bloomberg reports.
By Daphne Howland • Oct. 30, 2017 -
Deep Dive
There’s still time to take a bite out of Halloween sales
It's not all about tricks or treats. Here's a look at what we can expect from Halloween 2017 and what retailers should be doing as the days leading to the hauntingly lucrative holiday wind down.
By Cara Salpini • Oct. 27, 2017 -
Opinion
How to win the whole holiday season
Emily Hamilton of FRCH Design Worldwide outlines what retailers can do before, during and after the holidays.
By Emily Hamilton • Oct. 27, 2017 -
‘Pawn Friday’ looks to break into the gift-giving market
Pawn shops generate $6 billion annually and are an important source of fast cash for some 30 million under-banked Americans, according to mobile platform Pawn Guru.
By Daphne Howland • Oct. 27, 2017 -
Black Friday, Cyber Monday 'neck-and-neck' this season
But consumers cite serious reasons for skipping Black Friday, including fears of crazy behavior and long lines in stores, according to a report from shopper analytics firm Field Agent.
By Daphne Howland • Oct. 26, 2017 -
Sears revives the Wish Book holiday catalog
Given its struggles, who could blame Sears for taking a trip back in time with the revival — in print and online — of the holiday-themed book.
By Daphne Howland • Oct. 26, 2017 -
Online overtakes in-store holiday spend for the first time
It's a breakthrough, but the signs have been there for a while now, according to a study by Deloitte.
By Daphne Howland • Oct. 24, 2017 -
Target unveils mobile pay in time for the holidays
This season the mass merchant is betting that its new private label lines will balance the margin hit from its consumer goods price cuts.
By Daphne Howland • Oct. 24, 2017 -
Toys R Us gets a head start on Black Friday
America’s most prominent toy retailer has little wiggle room this holiday season in light of last month's bankruptcy filing.
By Daphne Howland • Oct. 23, 2017 -
Alibaba tees off Singles Day 3 weeks early
More than 140,000 brands will participate in the shopping holiday, which last year shattered expectations with $18 billion in sales.
By Daphne Howland • Oct. 23, 2017 -
Deep Dive
The definitive guide to generational marketing
A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.
By Cara Salpini • Oct. 20, 2017 -
Amazon holds 68% of smart speaker market share
Sales of the technology should hit 24 million by the end of 2017, but the online titan still controls the market, according to a Strategy Analytics study.
By Dan O'Shea • Oct. 20, 2017 -
These hot toys are poised for holiday hype
Toy Insider breaks down categories by age as well, in order to provide parents, grandparents, and any gift-giver (presumably including Santa Claus) with up-to-date insight on toys and children’s entertainment.
By Daphne Howland • Oct. 20, 2017 -
Millennials turn to Pinterest, Facebook for Halloween
Roughly 65% of millennials search social media for Halloween inspiration, looking for everything from decor to costumes, according to a study by Alliance Data.
By Cara Salpini • Oct. 19, 2017 -
85% of shoppers are going mobile for the holidays
Holiday shoppers are most receptive to specialized deals and offers on mobile, according to a study by YouAppi.
By Cara Salpini • Oct. 19, 2017 -
Google reprises holiday pop-ups in NYC and LA
Unlike last year, customers can buy Google devices on the spot.
By Daphne Howland • Oct. 19, 2017 -
The 91st Neiman Marcus Christmas Book is here
The department store, which is celebrating its 110th anniversary, first published its Christmas "book" in 1926 as a 16-page pamphlet sent as a Christmas card to its best customers.
By Daphne Howland • Oct. 19, 2017 -
2M retailers go live with Venmo app payments
After a long period of testing, users of the popular payment app can now use it to buy with retailers like Foot Locker, Lululemon Athletica and Forever 21.
By Dan O'Shea • Oct. 17, 2017 -
Amazon releases holiday shopping guides
In contrast to Prime Day, most items are from third-party makers, and the e-commerce giant has yet to announce any Alexa-specific promotions.
By Daphne Howland • Oct. 17, 2017 -
Nearly half of online shoppers report holiday frustrations
This holiday season could be bigger than ever for e-commerce, but a study by Pitney Bowes shows a growing number of unhappy online shoppers.
By Dan O'Shea • Oct. 17, 2017 -
Deep Dive
6 retailers that are forgotten — but not gone
Amazon hasn't killed them. They haven't been raptured in the "retail apocalypse." Nor are they trending online or in the media. But these retailers have staying power.
By Ben Unglesbee • Oct. 16, 2017 -
Macy's to open again on Thanksgiving
While more retailers than ever are opting to close on the holiday, the department store retailer will open its doors at 5 p.m.
By Daphne Howland • Oct. 16, 2017 -
Deep Dive
4 types of holiday shoppers marketers need to reach
Whether they're shopping early, late or all the time, there's a strategy to approaching each segment — and marketers should read up.
By Cara Salpini • Oct. 13, 2017
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