Marketing


  • An Ikea store in a strip mall.
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    Courtesy of Ikea
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    Ikea to open 8 new US stores this spring, summer

    The furniture retailer is executing its multibillion-dollar investment strategy to expand its footprint and revamp its operations.

    By Tatiana Walk-Morris • Feb. 21, 2025
  • A GameStop storefront
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround

    The gaming retailer is seeking buyers for its operations in France and Canada, while the toy company’s strategy “will drive Hasbro’s evolution into a modern play company.”

    By Retail Dive Staff • Feb. 21, 2025
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A Best Buy storefront.
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    Bruce Bennett via Getty Images
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    Best Buy launches free degrees for full- and part-time workers

    The consumer electronics retailer said it will provide immediate access to the program on the first day of employment.

    By Carolyn Crist • Feb. 21, 2025
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center names former Wayfair exec chief merchandiser

    Jerry Brandehoff joins the retailer with over 30 years of experience, as the company continues to bring fresh faces to its executive team.

    By Tatiana Walk-Morris • Feb. 20, 2025
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea integrates Taskrabbit booking service into checkout

    The furniture retailer has seen a boost in average order value after streamlining the process for customers.

    By Tatiana Walk-Morris • Feb. 19, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s simplifies its professional contractor loyalty program

    The revamped MyLowe’s Pro Rewards is designed to make it easier for professionals to earn and redeem rewards.

    By Bryan Wassel • Feb. 19, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By Feb. 18, 2025
  • A group of diverse professionals are brainstorming ideas while standing around a glass wall with sticky notes.
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    LaylaBird via Getty Images
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    Deep Dive

    DEI could get better than ever

    The intense pressure to end diversity initiatives has led companies to scrutinize their policies. Many will end up making them stronger.

    By Feb. 13, 2025
  • Cars parked in front of a sporting goods store.
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    Daphne Howland/Retail Dive
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    Dick’s Sporting Goods opens influencer program to the public

    Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels.

    By Howard Ruben • Feb. 12, 2025
  • Lego's personalization studio
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    Courtesy of Lego Group
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    How Lego builds unique store experiences

    From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.

    By Feb. 12, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply taps into loyalty to drive cross-banner success

    The Neighbor's Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.

    By Bryan Wassel • Feb. 11, 2025
  • The Cuddly Cougar bear for Build-A-Bear's ‘After Dark’ Valentine’s Day Collection
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    Courtesy of Build-A-Bear Workshop
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    Column

    The Weekly Closeout: Beyond closes Kirkland’s deal — and a very beary Valentine’s Day

    The two home retailers finalized their investment deal, while Build-A-Bear expanded its long-running “After Dark” collection.

    By Retail Dive Staff • Feb. 7, 2025
  • Secretary talks on the phone while working at her desk.
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    Fly View Productions via Getty Images
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    Calling a customer? Brands can now display ‘reason for call’

    TransUnion and AT&T now offer companies the ability to display brand name, company logo and the reason for their call when dialing Android users.

    By Kristen Doerer • Feb. 6, 2025
  • A Janie and Jack storefront
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    Kaarin Moore/Retail Dive
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    Janie and Jack debuts online third-party marketplace

    The move expands the children’s apparel brand into other product categories including home furnishings, toys and baby gear. 

    By Tatiana Walk-Morris • Feb. 6, 2025
  • A pink display with the words "The Heart of Sneakers" on it in the center of a store.
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    Permission granted by Foot Locker
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    Foot Locker completes first Kids Foot Locker revamp

    The redesigned location is in the Bronx borough of New York City and includes activity tables, a communal try-on area and fixtures to showcase new releases.

    By Feb. 4, 2025
  • Sean Wotherspoon faces a rack of Gap vintage clothing.
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    Courtesy of Gap
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    Gap to launch seasonal vintage drops throughout the year

    The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.

    By Laurel Deppen • Feb. 4, 2025
  • A person reclines on a bench in front of a large painting of three bears. They are wearing a plaid green outfit with a bright yellow sweater and leopard print heels that match their bag.
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    Courtesy of Nordstrom
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    Nordstrom turns to notable New Yorkers for its second NYC campaign installment

    New York is a critical market for retailers, one that Nordstrom wants to celebrate while highlighting the services at its flagship store. 

    By Tatiana Walk-Morris • Updated Feb. 3, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply partners with Field & Stream to sell products in store, online

    The move comes a year after country music stars Morgan Wallen and Eric Church said they bought the retail side of Field & Stream from Dick’s Sporting Goods.

    By Tatiana Walk-Morris • Feb. 3, 2025
  • A customer pays for a purchase at a clothing store
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    gorodenkoff via Getty Images
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    What retailers can expect in 2025

    As a new year kicks off, the industry is up against challenges concerning tariffs, DEI policies and crime.

    By Retail Dive Staff • Jan. 31, 2025
  • Lexie Hull and Kate Martin sit on a set of outdoor steps, holding a basketball and smiling.
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    Courtesy of Athleta
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    The Weekly Closeout: Lush hurls bath bombs in DEI fight, Athleta expands athlete roster

    The beauty brand made a statement with its bestsellers, while the activewear company welcomed two WNBA athletes to its Power of She Collective.

    By Retail Dive Staff • Jan. 31, 2025
  • A basketball shoe on a black background.
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    Courtesy of Reebok
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    Reebok to debut first performance basketball shoe in more than a decade

    The Engine A, releasing first in a silver colorway, will be available globally on Feb. 13 on Reebok’s website and is priced at $120.

    By Jan. 30, 2025
  • The interior of Foot Locker's NBA All Star activation
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    Courtesy of Foot Locker
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    Foot Locker returns to NBA All-Star Game with brand activations

    The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.

    By Howard Ruben • Jan. 29, 2025
  • Meaghan Trainor for E.l.f. Cosmetics
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    Courtesy of E.l.f. Cosmetics
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    How E.l.f. balances entertainment, purpose to tap into a TikTok trend

    In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products. 

    By Chris Kelly • Jan. 29, 2025
  • The Mattel Brick Shop logo
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    Permission granted by Mattel
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    Mattel takes aim at Lego with brick-based building brand

    The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

    By Jan. 28, 2025
  • A person wearing a white sweater and sunglasses in a lounge chair.
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    Courtesy of Bloomingdale's
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    Bloomingdale’s releases ‘The White Lotus’-themed apparel collection

    It’s not the only one. Banana Republic on the same day announced a capsule collection tied to the hit show, set to release this spring.

    By Tatiana Walk-Morris • Jan. 28, 2025