Marketing

  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac taps Crocs veteran as first chief brand and marketing officer

    As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

    By Howard Ruben • April 14, 2025
  • Beauty products locked up at a Target store in Washington, DC.
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    Kaarin Vembar/Retail Dive
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    Opinion

    Maximizing retail profits: Make every SKU count

    Retailers need to take back control of their shelves, write Michael Brown and Roy Kamar of Kearney. 

    By Michael Brown and Roy Kamar • April 14, 2025
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s Inc. rebrands to Mammoth Brands

    The parent to the shaving brand of the same name is looking to build out its portfolio of brands, which also includes Flamingo and Lumē.

    By Howard Ruben • April 11, 2025
  • A Rite Aid store location.
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    Courtesy of Amazon
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    The Weekly Closeout: JD Sports now ‘bigger than Foot Locker’ and is Rite Aid mulling another bankruptcy?

    JD Sports said it has more market share in North America than its rival retailer, while the drugstore is reportedly contemplating refiling. 

    By Retail Dive Staff • April 11, 2025
  • A JCPenney ad in Times Square
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    Permission granted by JCPenney
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    How J.C. Penney’s new brand positioning is subverting consumer expectations

    Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while promoting value.  

    By Chris Kelly • April 11, 2025
  • The Harry Potter store in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Harry Potter charms Chicago: Take a look inside the new store

    The Magnificent Mile location has a “Goblet of Fire” theme and features the largest Butterbeer Bar in the U.S.

    By • April 10, 2025
  • A person trying on a pair of Vivaia shoes
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    Courtesy of Vivaia
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    DTC footwear brand Vivaia opens first US store

    The 900-square-foot space located in New York City’s SoHo neighborhood follows a brief pop-up in that location late last year.

    By Howard Ruben • April 8, 2025
  • An Under Armour storefront inside a mall.
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    "Under Armour at MixC Zhengzhou" by Windmemories is licensed under CC BY-SA 4.0
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    Under Armour, Unless partner on plant-based sportswear collection

    The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

    By Tatiana Walk-Morris • April 8, 2025
  • Cécred
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    Permission granted by Cécred
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    Beyoncé’s Cécred tells real women’s stories in first brand campaign

    Cécred also rolled out this week to over 1,400 Ulta Beauty stores and online, making it the biggest exclusive hair launch in the beauty retailer’s history. 

    By Chris Kelly • April 8, 2025
  • A person using a cellphone featuring Target's new spring campaign
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    Courtesy of Target
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    Target launches campaign highlighting spring merchandise

    The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.

    By Howard Ruben • April 7, 2025
  • Two models stand close together wearing looks from the latest collection from GapStudio and facing the camera.
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    Courtesy of Mario Sorrenti for GapStudio
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    Gap launches GapStudio collection

    The line debuts with a 51-piece womenswear capsule designed by creative director Zac Posen, and includes two new colors of a poplin shirtdress that sold out last year.

    By Lara Ewen • April 7, 2025
  • Two cashiers behind the counter of a paper goods store, Penny Post.
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    Dani James/Retail Dive
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    Deep Dive

    The enduring appeal of pens and paper in a digital era

    Analog forms of communication are far from dead. U.S. indie brands are capitalizing on a dedicated customer base that has had to look abroad for special stationery goods. 

    By Dani James • April 7, 2025
  • Joanna Griffiths, Knix founder and president, holding a Holt Renfrew shopping bag in front of a Knix display.
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    Courtesy of Knix
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    Knix expands presence in Canada through Holt Renfrew partnership

    The DTC intimates brand will land in six of the department store’s locations and on its website through a deal that deepens its reach in the country.

    By Howard Ruben • April 4, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Hudson’s Bay hunts for a buyer and tariffs hit apparel hard

    The department store is soliciting offers for part or all of its business. Meanwhile, one analyst said new tariffs put “all 2025 guidance at risk.”

    By Retail Dive Staff • April 4, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    QVC to stream on TikTok 24/7

    As it undergoes a larger turnaround, QVC Group is going all in on TikTok Shop two years after the feature launched.

    By • April 3, 2025
  • Inside the Birkenstock store in Nashville.
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    Courtesy of Birkenstock
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    Birkenstock debuts 10th US location

    Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

    By Tatiana Walk-Morris • April 3, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s resets brand with push beyond product-focused marketing

    Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

    By Chris Kelly • April 2, 2025
  • A collage of three p photos including one of two people wearing dresses, one of a green and white striped handbag, and one of a person with a red bike.
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    Courtesy of Target
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    Kate Spade comes to Target

    In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.

    By • April 2, 2025
  • A man wearing part of the new menswear collection for David's Bridal.
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    Courtesy of David's Bridal
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    David’s Bridal debuts menswear

    The assortment will expand each season, ultimately featuring 200 curated pieces from Perry Ellis and Cubavera. 

    By • April 2, 2025
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    Retailers fight customer churn with loyalty programs

    Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise.

    By Kristen Doerer • April 2, 2025
  • Four people sit in chairs on a stage with the words "The New Market at Shoptalk" behind them.
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    Permission granted by Shoptalk
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    Retail leaders sound off on AI’s use-cases

    From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.

    By • April 2, 2025
  • People inside and outside a store.
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    Courtesy of REI Co-op
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    REI taps Target, PetSmart veteran as chief merchant

    Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

    By • April 1, 2025
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed taps Athleta vet as chief marketing officer

    Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.

    By Howard Ruben • April 1, 2025
  • A massive downtown department store building.
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    "Exterior view of historic Neiman Marcus flagship store in Dallas, Texas as seen from Commerce Street." by Dfwcre8tive is licensed under CC BY 3.0
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    Neiman Marcus in downtown Dallas to stay open through the holidays

    Parent company Saks Global, in concert with the city, is evaluating alternate plans for the location as a potential art, fashion or entertainment destination.

    By • March 31, 2025
  • Aerial shot of Mattel's headquarters in California.
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    The image by Jelson25 is licensed under CC BY-SA 3.0
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    Column

    The Weekly Closeout: GameStop pays for CEO’s security, layoffs at Mattel

    The gaming retailer paid nearly $270,000 last year for Ryan Cohen’s executive security, while the toy company laid off 120 workers at its headquarters.

    By Retail Dive Staff • March 28, 2025