Marketing

  • A cat on a blue background playing with a scratch pad that looks like a computer.
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    Courtesy of Target
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    Target refreshes Boots & Barkley pet brand

    Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.

    By Howard Ruben • May 2, 2025
  • A store with a sign in orange letters that says "Big Lots!"
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: NRF chief defends tariffs, Big Lots accelerates store openings

    Matt Shay, CEO of the trade group, called duties “an extraordinarily important tool” for President Trump. Meanwhile, the discount retailer is opening 132 stores this month alone.

    By Retail Dive Staff • May 2, 2025
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    Photo by Drew Willson on Unsplash
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    Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • A person with long blond hair, wearing a pink shirt, holds up a photo of another person.
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    Andrew Harnik via Getty Images
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    What a White House-Amazon kerfuffle says about tariffs, prices and talking to customers

    Amazon says it decided against telling shoppers how new duties affect prices, a plan the White House slammed as “hostile and political.” But is it a good idea? Yes and no.

    By • May 1, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    “Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.

    By Jessica Deyo • April 30, 2025
  • Person wearing Apple Vision Pro at Lowe's
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    Courtesy of Lowe's
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    Lowe’s expands in-store pilot of kitchen visualization tech

    After initial tests last year, the home improvement retailer is bringing its Style Studio tech to stores in California and Texas for three months.

    By Howard Ruben • April 30, 2025
  • Windows in the Saks Fifth Avenue New York flagship store feature promotional staging of luxury fashion with logos from Amazon.
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    Courtesy of Luis Guillén/Saks Fifth Avenue
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    Amazon and Saks Fifth Avenue launch luxury e-commerce storefront

    The partnership will feature an assortment of high-end men’s and women’s brands, including Balmain, Stella McCartney and Fear of God.

    By Lara Ewen • April 30, 2025
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    Amazon teases July Prime Day

    The announcement comes amid a report that sellers are backing out of the sales event due to tariff costs.

    By • April 29, 2025
  • JJ Watt on a Peloton bike
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    Courtesy of Peloton
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    Peloton chief marketer departs as fitness brand shakes up marketing group

    Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.

    By Peter Adams • April 29, 2025
  • A person wearing a cross-body water bottle.
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    Courtesy of Stanley 1913
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    ‘We’re not just a hot cup company’: What’s next for Stanley

    Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.

    By • April 29, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    FG Trade via Getty Images
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    Online retailers in the US spent an average of $400k on AI last year

    Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.

    By Tatiana Walk-Morris • April 29, 2025
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    PrathanChorruangsak/ iStock / Getty Images Plus via Getty Images
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    Sponsored by Wunderkind

    Why smarter reporting will define marketing success

    Are you measuring what matters? The 2025 Survey reveals why data alone isn’t driving real impact.

    By Tim Glomb, VP of Digital, Content & AI • April 28, 2025
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom to cut Rack, Last Chance from loyalty points program

    Instead, customers shopping at Nordstrom Rack can receive a 5% discount on eligible purchases with a Nordstrom credit card.

    By Howard Ruben • April 23, 2025
  • A person sitting on a bed hugging a pillow under a duvet cover.
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    Courtesy of Target
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    Target debuts exclusive home collection with Parachute

    The lower-priced line, part of a larger merchandising revamp for Target, comes as the DTC brand has shuttered stores and pulled back on its offerings.

    By Dani James • April 23, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Most consumers will pay 25% more for their favorite brands

    Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

    By Michael Brady • April 23, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply debuts animal, pet pharmacy service

    Tractor Supply Rx leverages the retailer’s acquisition of online pet pharmacy business Allivet as the company looks to scale its services in stores.

    By Tatiana Walk-Morris • April 22, 2025
  • A person wearing a jacket from Men's Wearhouse's "American Bespoke" collection
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    Courtesy of Men's Wearhouse
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    Men’s Wearhouse expands ‘Made in USA’ program

    The “American Bespoke” collection was designed in partnership with Joseph Abboud and produced in the company’s Massachusetts factory.

    By Howard Ruben • April 21, 2025
  • A person holds a tote bag that contains flowers. The Good Little Garden logo is on the front of the bag.
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    Courtesy of Target
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    Target launches fresh florals brand Good Little Garden

    The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.

    By Dani James • April 21, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart tests Beauty Bars at 40 stores in tandem with spring sale event

    The pilot program will allow customers to talk to beauty experts and test samples as the big-box retailer expands its presence in the category.

    By Tatiana Walk-Morris • April 21, 2025
  • Shelves with consumer products, with a sign above that reads "The Wellness Shop."
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    Courtesy of Ulta Beauty
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    Billions of pretax healthcare funds go to waste each year. Retailers want to cash in.

    Some Americans lack an understanding of what products might be eligible FSA or HSA purchases, leaving money on the table for beauty retailers and period-care brands.

    By Dani James • April 21, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Column

    The Weekly Closeout: Small businesses sue over tariffs, Under Armour adds PE exec to board

    A group of small businesses banded together to challenge the Trump administration’s authority to levy tariffs, while the athletics retailer added a board director from Sycamore Partners.

    By Retail Dive Staff • April 18, 2025
  • L'Oreal signage is displayed on a wall.
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    David Becker / Stringer via Getty Images
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    L’Oréal taps Google’s generative AI tools for content creation

    While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for marketing campaigns. 

    By • April 17, 2025
  • A person in a suit and blue tie speaking at a podium makes the quote marks sign.
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    Andrew Harnik via Getty Images
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    Target CEO, Rev. Al Sharpton to meet following DEI changes

    The civil rights activist said he is mulling a boycott of the mass merchant, which scaled back its diversity programs in January.

    By • April 17, 2025
  • Lids storefront
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    Courtesy of Lids
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    Lids leans in to customization with refreshed store concept

    The stores are focused on localization and include “Build-A-Cap” kiosks where shoppers can create unique designs that match their style. 

    By Tatiana Walk-Morris • April 17, 2025
  • Ulta roped off at the Target in Washington, D.C.
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    Kaarin Vembar/Retail Dive
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    Ulta brings on Revolution Beauty CEO as chief merchandising and digital officer

    Lauren Brindley, who will join in June as current chief merchant Monica Arnaudo retires, will also oversee the retailer’s upcoming marketplace.

    By • April 17, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 17, 2025