Marketing

  • Two people stand by a convertible car with a dog inside.
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    Courtesy of J. McLaughlin
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    Column

    The Weekly Closeout: Tillys, J. McLaughlin get new CEOs

    Outdoors veteran Nate Smith will join the youth apparel company, while interim chief Greg Unis is taking over permanently at the upscale brand.

    By Retail Dive Staff • Aug. 1, 2025
  • Rendering of IKEA experience inside Best Buy store
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    Courtesy of Best Buy
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    Best Buy to pilot Ikea shop-in-shops

    This year, the home retailer will make some of its services and products available at another business in the U.S. for the first time.

    By • July 31, 2025
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline➔
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A woman in pink and white clothes lounges at a table covered in pink desserts and fruit.
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    Courtesy of Victoria's Secret
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    Victoria’s Secret’s Pink goes after Gen Z with LoveShackFancy collab

    The move builds on a larger effort to attract young shoppers by dedicating more in-store space to Pink and broadening that banner’s apparel assortment.

    By Tatiana Walk-Morris • July 31, 2025
  • A Martha Stewart store in Dubai.
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    Courtesy of Marquee Brands
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    First stand-alone Martha Stewart stores open, starting in Dubai

    Owner Marquee Brands soon plans to open additional locations in India, Kuwait and Saudi Arabia.

    By • July 31, 2025
  • A person holding a smartphone with the TikTok splash screen visible, seated at a table with a hand about to tap the screen.
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    Alamy
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    TikTok expands efforts to move beyond the phone

    By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

    By • July 30, 2025
  • Issa Rae wearing Beyond Yoga garments in maroon
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    Courtesy of Beyond Yoga
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    Beyond Yoga partners with Issa Rae as it launches brand platform

    Seek Beyond kicks off with a campaign that also stars The Sculpt Society founder Megan Roup and Big Girls Who Run LA co-founder Danielle Burnett.

    By Howard Ruben • July 30, 2025
  • A Bed Bath & Beyond sign against a blue sky with puffy white clouds.
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    Daphne Howland/Retail Dive
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    Bed Bath & Beyond to accept old coupons at new store

    Through The Brand House Collective, legacy coupons will be accepted at a new Bed Bath & Beyond store in Tennessee next month.

    By • July 28, 2025
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini/Retail Dive
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    Ty Haney is back at Outdoor Voices, this time with a new collection

    The founder reassembled her brand’s original creative team and has been working for nine months on the latest collection. 

    By • Updated July 30, 2025
  • A smiling kid in a white printed t-shirt, dark shorts and white sneakers and socks.
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    Courtesy of Abercrombie & Fitch Co.
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    Abercrombie Kids turns to Macy’s for back-to-school sales

    The department store is set to benefit from the brand’s strengths in localized merchandising, while the specialty retailer reaches new markets.

    By • July 28, 2025
  • Sydney Sweeney for American Eagle Outfitters.
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    Courtesy of American Eagle Outfitters
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    Column

    The Weekly Closeout: Phlur gets acquired and American Eagle’s stock soars

    Private equity firm TSG Consumer will acquire the fragrance brand in a deal that keeps Phlur Creative Director Chriselle Lim in her role.

    By Retail Dive Staff • July 25, 2025
  • People walking toward a Macy's store.
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    Daphne Howland/Retail Dive
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    Macy’s brings back ‘Black Friday in July’ sale

    In addition to deals on clothing, accessories and beauty products, the department store is also dropping a curated selection of holiday items.

    By Howard Ruben • July 25, 2025
  • Walmart Marketplace conference featuring a "Let's Grow" neon sign.
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    Courtesy of Walmart
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    Walmart touts AI for fraudulent marketplace seller detection

    The company uses AI-driven and real-time monitoring of product listings to search for policy compliance and IP infringement.

    By Tatiana Walk-Morris • July 24, 2025
  • Students with backpacks and an adult are walking toward the side of a yellow school bus. The bus doors are open and students are going inside the bus.
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    stockbusters via Getty Images
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    Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands

    Most consumers said higher prices are impacting their choices this year, according to a new ICSC report.

    By Tatiana Walk-Morris • July 24, 2025
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    Chief Marketing Officer Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

    By Jessica Hammers • July 23, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target unveils ‘Back-to-School-idays’ savings event

    The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts. 

    By • July 22, 2025
  • A person's hand types on a keyboard while the other hand holds a credit card.
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    Poike via Getty Images
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    AI shopping assistants have a trust problem

    Skepticism about the tech is a major barrier to its adoption, as it ranks among the least trusted sources for shopping information, according to a new report.

    By Tatiana Walk-Morris • July 22, 2025
  • A woman and two girls walk back to school in a JCPenney ad
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    Courtesy of JCPenney
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    J.C. Penney builds on promising brand push with ‘Back-to-It’ campaign

    The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted visits.

    By Chris Kelly • July 22, 2025
  • A selection of brightly-colored bottles from hair care brand Function of Beauty at Target.
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    Cara Salpini/Retail Dive
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    Function of Beauty names new CEO

    Monica Belsito was chief marketing officer at Sabra Dipping Company and, before that, founding CMO at feminine products company Lola.

    By • July 21, 2025
  • Two people stand together in a cream-colored room by a table.
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    Courtesy of E.l.f. Beauty
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    Column

    The Weekly Closeout: Rhode’s road to growth and department store sales wobble

    The Hailey Bieber-founded beauty brand could soon reach $500 million, while the department store sector fell in June.

    By Retail Dive Staff • July 18, 2025
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target to stop price matching retailers

    The company will no longer match pricing for identical items at places such as Walmart and Amazon.

    By • July 18, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike’s VP of AI is leaving

    Jason Loveland is exiting just weeks after the activewear giant’s vice president of virtual studios announced his departure.

    By • July 17, 2025
  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

    By Jessica Hammers • July 16, 2025
  • Assorted multicolor backpacks from Walmart lined up
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    Courtesy of Walmart
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    Walmart offers some back-to-school supplies at lower prices this year

    The retailer brought back its one-click school lunch basket and also announced the launch of private label tween brand Weekend Academy.

    By • July 15, 2025
  • Person holding a phone with Amazon's Prime Day dates.
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    Courtesy of Amazon
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    Amazon once again touts ‘record’ Prime Day sales

    The event was double the length of the previous year, though, so "anything else would be a big disappointment," one analyst said.

    By • July 15, 2025
  • A laptop displaying the Shein website and a phone displaying the Shein logo.
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    Ben Montgomery via Getty Images
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    Shein faces class action lawsuit over marketing texts

    The fast fashion giant is accused of repeatedly texting those on the national Do-Not-Call registry.

    By Laurel Deppen • July 15, 2025