Marketing

  • A person types on a laptop showing the Lowe's website.
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    Courtesy of Lowe's
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    Lowe’s to rebrand, add features to its Digital Home Platform

    MyLowe’s Home will debut in the spring, as the retailer aims to enhance the homeowner experience through AI. 

    By Tatiana Walk-Morris • Jan. 17, 2025
  • Cars parked and driving past a store, as a couple of people walk down the city sidewalk.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Foot Locker taps Sonia Syngal for board and New Balance sales hit a record

    Also joining the footwear retailer’s board is Ace Hardware CEO John Venhuizen. Meanwhile, New Balance landed $7.8 billion in global sales last year.

    By Retail Dive Staff • Jan. 17, 2025
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Two people in form-fitting activewear sit on a floor and look at the camera.
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    Courtesy of Spanx
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    Spanx adds new activewear collection

    The line, called Spanxsmooth OnForm, features light compression and is designed for low-intensity exercise and casual dressing.

    By Lara Ewen • Jan. 17, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 16, 2025
  • The outside of an Ulta Beauty location.
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    jetcityimage via Getty Images
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    Ulta Beauty has big plans for its personalization efforts in 2025

    The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

    By Bryan Wassel • Jan. 16, 2025
  • A crowd of people at a conference.
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    Courtesy of National Retail Federation, Jason Dixson Photography
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    At NRF, 40,000 humans contemplate AI

    Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show. 

    By • Jan. 16, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters, Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By Laurel Deppen • Jan. 15, 2025
  • Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023 in Las Vegas, Nevada.
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    Noah Berger / Stringer via Getty Images
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    Amazon offers ad tech to retailers in retail media land grab

    The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

    By Peter Adams • Jan. 15, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s chief marketer avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 15, 2025
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora to redesign entire North American store fleet

    The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

    By • Updated Jan. 16, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By • Jan. 14, 2025
  • A diptych shows a trio of people sporting Walmart gear next to a photo of an individual wearing a Walmart bucket hat and T-shirt
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    Permission granted by Walmart
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    How Walmart’s latest brand refresh reinforces bigger digital ambitions

    The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

    By Peter Adams • Updated Jan. 14, 2025
  • A photo of a Big Lots storefront.
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    Permission granted by Big Lots
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    Column

    The Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal

    The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.

    By Retail Dive Staff • Jan. 10, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    By • Updated Jan. 10, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target to add 2K items to wellness assortment

    The retailer will price more than half of the products under $10 and hundreds will be exclusives.

    By • Jan. 9, 2025
  • Three children in bright clothing face the camera.
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    Courtesy of Bluestar Alliance
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    These 5 tween retailers once dominated the space. Here’s where they are now.

    Brands like Wet Seal and Delia’s have since faded from the spotlight as stores failed to keep up with the changing needs of new generations.

    By • Jan. 9, 2025
  • An image of a red scooter with a DoorDash bag on it.
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    Permission granted by DoorDash
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    DoorDash enters deal with Ibotta to expand digital promotions offering

    The tie-up aims to push savings opportunities and coupons to shoppers on everyday purchases across categories, such as beauty and home improvement.

    By Peyton Bigora • Jan. 8, 2025
  • Close-up of a hand holding a phone against a dark green backdrop
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    Courtesy of Instacart
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    Holiday e-commerce hits a record as shoppers choose phones over stores

    Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

    By • Jan. 8, 2025
  • A shopper holds multiple shopping bags.
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    Leon Neal via Getty Images
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    8 retail trends to watch in 2025

    Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.

    By Retail Dive Staff • Jan. 7, 2025
  • An assortment of Fine'ry's fragrances targeting the men's market.
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    Courtesy of Fine'ry
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    With latest launch, Fine’ry targets the men’s fragrance market

    The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.

    By • Jan. 7, 2025
  • A view of a Dr. Martens store as people pass by.
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    Gareth Cattermole via Getty Images
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    Dr. Martens creative director steps down after a decade

    Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.

    By Laurel Deppen • Jan. 7, 2025
  • A plane flys over a J.C. Penney storefront.
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    Justin Sullivan via Getty Images
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    J.C. Penney hires agency Mischief, seeking bigger creative swings

    Disruptor shop Mischief is tasked with developing a new creative platform and delivering bold marketing for the department store chain. 

    By Peter Adams • Jan. 7, 2025
  • Five cans of Athletic Brewing's flagship beers
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    Courtesy of Athletic Brewing
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    Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

    Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.

    By Chris Kelly • Jan. 7, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop expands collectibles categories

    The social commerce company is broadening its collectibles and focusing on authentication, as a potential U.S. ban looms.

    By Tatiana Walk-Morris • Jan. 3, 2025
  • The sun shines brightly on a storefront, against a blue sky.
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    "Costco, Enfield, Connecticut" by Mike Mozart is licensed under CC BY 2.0
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    Did Costco just reset the narrative around DEI?

    In contrast to a slew of companies, the warehouse retailer has forcefully rejected an anti-DEI shareholder proposal as bad for business.

    By • Jan. 3, 2025