Marketing

  • A model wearing a denim jumpsuit stands in front of a rack of clothing.
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    Courtesy of Guess
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    Column

    The Weekly Closeout: Bed Bath & Beyond battles California and Guess to go private

    Executive Chairman Marcus Lemonis said the home retailer won’t open stores in the state, while the fashion company cut a deal with Authentic Brands Group. 

    By Retail Dive Staff • Aug. 22, 2025
  • A new digital storefront on Walmart Realm.
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    Permission granted by Walmart
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    Walmart Realm adds new digital storefronts to woo Gen Z, Gen Alpha

    The immersive shopping experiences blend content and commerce to facilitate product discovery.

    By Tatiana Walk-Morris • Aug. 21, 2025
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline➔
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A group of people in Dick's Sporting Goods in support of the new Abercrombie Kids wholesale partnership.
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    Courtesy of Abercrombie & Fitch Co.
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    Abercrombie Kids adds Nordstrom, Dick’s Sporting Goods as wholesale partners

    The children's brand, also available at Macy’s and Bloomingdale’s, is expanding its wholesale operation to reach more shoppers worldwide.

    By Tatiana Walk-Morris • Aug. 21, 2025
  • Gap's "Better in Denim" campaign with Katseye
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    Courtesy of Gap
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    Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign

    “Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more. 

    By Jessica Hammers • Aug. 20, 2025
  • People on a tour of Ace Hardware's Retail Support Center in Kansas City.
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    Permission granted by Ace Hardware
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    Ace Hardware launches retail media network

    RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.

    By Howard Ruben • Aug. 20, 2025
  • The eBay logo is displayed outside company headquarters.
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    Justin Sullivan via Getty Images
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    Ebay builds out suite of tech tools for sellers

    With a number of new tools, the e-commerce giant is helping sellers simplify cost tracking and respond to messages. Ebay will even give sellers automated feedback. 

    By Tatiana Walk-Morris • Aug. 20, 2025
  • The exterior of Knix's SoHo store in New York City
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    Courtesy of Knix
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    Knix makes a bigger play for the US market with New York store opening

    The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.

    By Howard Ruben • Aug. 19, 2025
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Active footwear a bright spot in the first half of the year

    Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.

    By • Aug. 19, 2025
  • Young people model clothes from J.C. Penney's latest assortment.
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    Courtesy of J.C. Penney
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    J.C. Penney debuts Aeropostale, Hurley in fall assortment

    The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.

    By Tatiana Walk-Morris • Aug. 18, 2025
  • White clouds hover over a Bed Bath & Beyond store, a leafy tree in front on the left.
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    Daphne Howland/Retail Dive
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    Beyond rebrands to Bed Bath & Beyond

    The parent company is taking on the name of one its brands at a corporate level and changing its trading symbol back to BBBY.

    By • Aug. 18, 2025
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    Permission granted by PA Consulting
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    Sponsored by PA Consulting

    The new rules of retail: Shape a better future. Win real growth.

    Consumers aren’t chasing brands—they’re chasing meaning. Learn five ways to meet them where it matters.

    By Jorge Aguilar, Growth strategy expert at PA Consulting • Aug. 18, 2025
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Column

    The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment

    The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.

    By Retail Dive Staff • Aug. 15, 2025
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By Jessica Hammers • Aug. 13, 2025
  • Apparel is displayed inside a Dick's Sporting Goods store.
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    Justin Sullivan via Getty Images
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    Dick’s Sporting Goods grows bets on sports content with in-house studio

    Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

    By Peter Adams • Aug. 13, 2025
  • An Indochino shop-in-shop in a Nordstrom store
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    Courtesy of Indochino
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    Indochino deepens partnership with Nordstrom

    With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.

    By Howard Ruben • Aug. 12, 2025
  • A window features mannequins in running apparel next to Nordstrom and Nike logos.
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    Courtesy of Nordstrom
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    Nordstrom brings on Nike for latest pop-up

    The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.

    By Tatiana Walk-Morris • Aug. 11, 2025
  • A Bath & Body Works display of body products in a college book store
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    Courtesy of Bath & Body Works
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    Bath & Body Works targets Gen Z as it enters 600 college campuses

    The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to attract younger shoppers.

    By Howard Ruben • Aug. 8, 2025
  • The Vitamin Shoppe storefront
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    Courtesy of The Vitamin Shoppe
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    With an eye on transformation, The Vitamin Shoppe names chief strategy officer

    Months after a sale to private equity, the retailer has created a new role to steer its strategy across marketing, e-commerce and mergers and acquisitions.

    By Tatiana Walk-Morris • Aug. 7, 2025
  • A group of people wearing items from Target's college collection
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    Courtesy of Target
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    Target adds The Wild Collective, a brand featuring NCAA-licensed apparel

    The mass merchant is tripling its assortment of game day items and offering verified students half off its Target Circle 360 membership through Sept. 13.

    By Howard Ruben • Updated Aug. 13, 2025
  • PetSmart storefront.
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    Kaarin Vembar/Retail Dive
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    PetSmart hires former Walmart exec as chief commercial officer

    Jesica Duarte, who joins the pet retailer with more than 30 years of leadership experience, also worked at J.C. Penney and Estée Lauder.

    By Tatiana Walk-Morris • Aug. 6, 2025
  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Part of a broader strategy to attract younger consumers, “Engineered for Whatever” leverages dark humor and grit to show off the brand’s gear.

    By Peter Adams • Aug. 6, 2025
  • The interior of a Framebridge store in California
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    Courtesy of Framebridge
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    Framebridge expands footprint with 6 planned California stores

    The DTC framing company recently opened its first two stores in the state, in Palo Alto and Santa Monica.

    By Howard Ruben • Aug. 5, 2025
  • A person in a blue and white striped outfit stands next to a dog.
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    Courtesy of Anthropologie
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    Anthropologie upgrades Maeve private label to stand-alone brand

    Maeve will have its own social channels and stores, with its first branded retail concept opening this fall.

    By Tatiana Walk-Morris • Aug. 5, 2025
  • A person stands poolside wearing an orange maxi dress and sunglasses.
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    Courtesy of Macy's
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    A Macy’s private label gets a ‘Palm Royale’ collab

    On 34th, the first brand developed for the department store by Target veterans, released a collection from the show’s costume designer, Alix Friedberg.

    By • Aug. 4, 2025
  • A store with pink neon signs featuring a Labubu toy monster on the front.
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    Robert Way via Getty Images
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    Labubus, Gen Z and the collection obsession

    The adorable tiny monster that’s taken over social media feeds speaks to a larger phenomenon of the need for trending trinkets.

    By • Aug. 4, 2025