Marketing
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David’s Bridal unveils Diamonds & Pearls store concept
The "store of the future" is a high-touch, tech-powered boutique and features exclusive products, a modern setting and an integration with Shopify.
By Tatiana Walk-Morris • May 22, 2025 -
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.
By Aaron Baar • May 21, 2025 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Urban Outfitters deepens Gen Z experiential strategy for back to school
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.
By Peter Adams • May 20, 2025 -
Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike
The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands.
By Kaarin Moore • May 19, 2025 -
Sponsored by Quad
The power of local: 3 reasons CPG marketers are turning to mid-market retail media
We’re seeing rising traction for mid-market and local/regional grocers in the retail media space. Discover the three reasons why.
By Ameet Srivastava, VP Sales, In-Store Connect by Quad • May 19, 2025 -
Column
The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept
The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.
By Retail Dive Staff • May 16, 2025 -
Ahead of summer, Target debuts 10K products with thousands priced under $20
In addition to refreshing its assortment for the warmer months ahead, the mass merchant is offering in-store events throughout June.
By Tatiana Walk-Morris • May 15, 2025 -
Ikea adds more ways for loyalty members to earn, redeem points
The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.
By Bryan Wassel • May 15, 2025 -
Eco-friendly cleaning product company Blueland arrives in over 1,800 Target stores
The company is bringing nine plastic-free products and exclusive scents to the mass merchant’s stores and website.
By Tatiana Walk-Morris • May 13, 2025 -
Michaels deepens assortment of baking and entertaining products
The launch of over 700 items comes as the craft retailer works to capture share left behind in the wake of the Party City and Joann bankruptcies.
By Howard Ruben • May 12, 2025 -
Sponsored by Trillora
Does your brand communications strategy include packaging?
Your packaging should be a part of your brand communications strategy. Here's a look at the core elements of a brand communications strategy and how to incorporate packaging into each one.
By Trillora Packaging Solutions • May 12, 2025 -
Column
The Weekly Closeout: Hudson’s Bay lands ‘several’ bids and Trump threatens Mattel with tariffs
None of the Canadian retailer’s bids are from insiders. Meanwhile, the president responded to the toy brand's statements on diversifying its supply chain.
By Retail Dive Staff • May 9, 2025 -
J.C. Penney to launch plus-size collection with model Ashley Graham
The line will be available both in stores and online starting this fall.
By Laurel Deppen • May 7, 2025 -
Target refreshes Boots & Barkley pet brand
Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.
By Howard Ruben • May 2, 2025 -
Column
The Weekly Closeout: NRF chief defends tariffs, Big Lots accelerates store openings
Matt Shay, CEO of the trade group, called duties “an extraordinarily important tool” for President Trump. Meanwhile, the discount retailer is opening 132 stores this month alone.
By Retail Dive Staff • May 2, 2025 -
What a White House-Amazon kerfuffle says about tariffs, prices and talking to customers
Amazon says it decided against telling shoppers how new duties affect prices, a plan the White House slammed as “hostile and political.” But is it a good idea? Yes and no.
By Daphne Howland • May 1, 2025 -
Retrieved from YouTube on April 28, 2025
Sephora stakes its claim in skin care with multichannel campaign
“Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products.
By Jessica Deyo • April 30, 2025 -
Lowe’s expands in-store pilot of kitchen visualization tech
After initial tests last year, the home improvement retailer is bringing its Style Studio tech to stores in California and Texas for three months.
By Howard Ruben • April 30, 2025 -
Amazon and Saks Fifth Avenue launch luxury e-commerce storefront
The partnership will feature an assortment of high-end men’s and women’s brands, including Balmain, Stella McCartney and Fear of God.
By Lara Ewen • April 30, 2025 -
Amazon teases July Prime Day
The announcement comes amid a report that sellers are backing out of the sales event due to tariff costs.
By Kaarin Moore • April 29, 2025 -
Peloton chief marketer departs as fitness brand shakes up marketing group
Moving forward, the company is divvying up marketing duties between a marketing chief and a chief communications officer.
By Peter Adams • April 29, 2025 -
‘We’re not just a hot cup company’: What’s next for Stanley
Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
By Cara Salpini • April 29, 2025 -
Online retailers in the US spent an average of $400k on AI last year
Despite aiming that investment at customer experience, 30% of executives told Storyblok that the tech only slightly improved the shopper’s experience.
By Tatiana Walk-Morris • April 29, 2025 -
Sponsored by Wunderkind
Why smarter reporting will define marketing success
Are you measuring what matters? The 2025 Survey reveals why data alone isn’t driving real impact.
By Tim Glomb, VP of Digital, Content & AI • April 28, 2025 -
Nordstrom to cut Rack, Last Chance from loyalty points program
Instead, customers shopping at Nordstrom Rack can receive a 5% discount on eligible purchases with a Nordstrom credit card.
By Howard Ruben • April 23, 2025