Marketing


  • Adam Driver in an Amazon ad
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    Retrieved from Amazon on November 20, 2024
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    Adam Driver turns 5-star Amazon reviews into theatrical monologues

    The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

    By Chris Kelly • Nov. 20, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Consumers plan to spend $125B over Thanksgiving weekend

    That’s about $5 billion less than shoppers spent during the five-day period in 2023, according to a recent survey from ICSC.

    By Howard Ruben • Nov. 20, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • An example of Google Lens' in-store features.
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    Courtesy of Google
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    Google Lens can now tailor search results to the store you’re in

    Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in-stock.

    By Bryan Wassel • Nov. 20, 2024
  • Exterior of a Barnes & Noble in Washington, D.C.
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    Kaarin Moore/Retail Dive
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    Take a look inside the new Barnes & Noble in Washington, D.C.

    The bookseller is going through a growth spurt, with plans to open nearly 60 stores through the end of this year. 

    By Nov. 19, 2024
  • A shopper with a handheld basket broweses a display of holiday items at Target.
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    Permission granted by Target
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    It’s a shorter holiday season. Does that matter?

    There are five fewer days between Black Friday and Christmas Day compared to 2023. Here’s how retailers — and consumers — are preparing themselves.

    By Nov. 19, 2024
  • People milling about in front of a store, with trees on each side.
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    Daphne Howland/Retail Dive
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    REI changes policy to stop serial returners

    The outdoor gear cooperative said other tactics to curb the misuse of its returns policy by a small number of members were ineffective.

    By Nov. 18, 2024
  • A Perigold room with a staircase in the background.
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    Courtesy of Perigold
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    Perigold plans more store openings in 2025

    The retailer, which is part of Wayfair’s portfolio, will open a Houston location in the spring featuring furniture, decor, lighting, kitchen, bath and tile products.

    By Howard Ruben • Nov. 18, 2024
  • Qurate President and CEO Mike George
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    Cara Salpini/Retail Dive
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    Qurate’s new strategy banks on streaming, social media platforms

    The owner of QVC and HSN is rebranding to QVC Group as it aims for $1.5 billion in revenue from those channels within three years.

    By Tatiana Walk-Morris • Nov. 18, 2024
  • Pinterest holiday gift collection.
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    Courtesy of Pinterest
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    Pinterest introduces celebrity gift guides, shoppable wishlists

    The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season.

    By Tatiana Walk-Morris • Nov. 15, 2024
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Target extends store hours for the holidays, Nuuly launches ‘The Thrift Shop’

    The mass merchant will be open from 7 a.m. to midnight from Nov. 30 to Dec. 23, while the subscription company debuted a perk for discounted styles.

    By Retail Dive Staff • Nov. 15, 2024
  • The interior of Brilliant Earth's Nolita showroom, featuring jewelry display cases.
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    Courtesy of Brilliant Earth
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    Brilliant Earth opens first street-level store in New York City

    Located in the Nolita neighborhood, the showroom features a try-on bar and a dedicated space for bridal and fine jewelry appointments.

    By Howard Ruben • Nov. 15, 2024
  • Nordstrom app
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    Retrieved from Nordstrom on November 13, 2024
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    Nordstrom leverages generative AI for holiday app refresh

    Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to deliver relevant trends. 

    By Aaron Baar • Nov. 15, 2024
  • Kris from Target in a holiday campaign
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    Courtesy of Target
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    Target debuts ‘weirdly hot’ Santa for second holiday advertising push

    The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too transactional.

    By Peter Adams • Nov. 15, 2024
  • Person sits on an oversized chair with a computer and a Christmas tree, presents and Santa hat in the background.
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    Ivan Pantic via Getty Images
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    US holiday retail sales to reach $1 trillion

    About a quarter of those sales will occur online this year, a Forrester report predicts.

    By Tatiana Walk-Morris • Nov. 14, 2024
  • A person wearing a jacket and hoodie looks down at their phone, smiling.
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    Courtesy of Amazon
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    Amazon answers ultra-cheap Chinese marketplaces like Temu with ‘Amazon Haul’

    The e-commerce giant is testing a selection priced under $20, with most under $10. Free shipping on orders over $25 will take a week or longer.

    By Nov. 13, 2024
  • Anthony Edwards holding a pair of sneakers
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    Courtesy of Foot Locker
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    NBA players Anthony Edwards and LaMelo Ball star in Foot Locker’s holiday campaign

    Grammy-nominated artist Coi Leray is also featured in the ads, which will air across paid media, in-store displays, social channels and more.

    By Howard Ruben • Nov. 13, 2024
  • ThredUp apparel.
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    Courtesy of ThredUp
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    ThredUp focuses on social commerce with new hire

    The apparel reseller tapped Danielle Vermeer, co-founder and CEO of Teleport, for the newly created position. 

    By Tatiana Walk-Morris • Nov. 13, 2024
  • Image of Meta's Ray-Ban store
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    Courtesy of Meta
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    Meta’s Los Angeles pop-up features Ray-Ban smart glasses

    The company is promoting digital eyewear at its Meta Lab through December, with an eye to launching a shop-in-shop in Phoenix at the end of January. 

    By Tatiana Walk-Morris • Nov. 12, 2024
  • A headshot of a blonde person on a white background.
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    Courtesy of REI
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    REI taps former Sephora, Williams-Sonoma exec for chief marketer

    Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability in recent years.

    By Nov. 12, 2024
  • A bride tries on a dress at a store.
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    Anchiy via Getty Images
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    David’s Bridal turns brides into influencers through its loyalty program

    The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

    By Bryan Wassel • Nov. 12, 2024
  • A self-checkout station at a Metropolitan Market store in Mercer Island, Washington.
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    Jeff Wells/Retail Dive
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    How retailers are making it harder to shop, just in time for the holidays

    Thwarting customers, in stores or online, isn’t any way to make a sale.

    By Nov. 12, 2024
  • Big Lots, Manchester, CT. 8/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Big Lots" by Mike Mozart is licensed under CC BY 2.0
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    Big Lots introduces new rewards app

    The app is available to Big Rewards members and includes exclusive deals and a personalized dashboard, among other features. 

    By Tatiana Walk-Morris • Nov. 11, 2024
  • Kizik opens new pop store in NYC Soho
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    Courtesy of Kizik
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    Kizik taps 20-year Nike vet as SVP of design

    Andreas Harlow, former vice president and global footwear creative director of Nike’s Jordan Brand, joined the hands-free footwear brand earlier this fall.

    By Howard Ruben • Nov. 8, 2024
  • Republican presidential nominee, former U.S. President Donald Trump points to supporters with former first lady Melania Trump during an election night event at the Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida.
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    Chip Somodevilla/Getty Images via Getty Images
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    Column

    The Weekly Closeout: E.l.f. Beauty enters Dollar General as retail preps for a new president

    The beauty brand is looking to democratize its offerings, while retail trade groups and analysts sound the alarm on tariffs amid the election results.

    By Retail Dive Staff • Nov. 8, 2024
  • Amazon's virtual holiday shop.
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    Courtesy of Amazon
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    Amazon debuts virtual holiday shop

    The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.

    By Tatiana Walk-Morris • Nov. 7, 2024