Marketing
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Courtesy of H&M
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
By Chris Kelly • March 25, 2025 -
Daphne Howland/Retail Dive
Lowe’s promotes new private label during spring sales event
The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s Essentials.
By Howard Ruben • March 24, 2025 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Sam Silverstein/Retail Dive
Target adds 2,000 products to baby assortment
The revamp is the latest over the last year as the retailer focuses on newness to grow share across its merchandising portfolio.
By Nate Delesline III • March 21, 2025 -
Courtesy of Pura Vida
ColumnThe Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry
Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company expands its horizons.
By Retail Dive Staff • March 21, 2025 -
Daphne Howland/Retail Dive
Walmart expands premium beauty options
The retail giant also announced the four brands that will participate in its third beauty accelerator program, Walmart Start.
By Daphne Howland • March 21, 2025 -
Courtesy of QVC Group
QVC Group taps media vet as chief growth officer
The live shopping pioneer hired Alex Wellen to steer its growth as it adapts to the ever-evolving social media and streaming era.
By Tatiana Walk-Morris • March 20, 2025 -
Courtesy of Puma
Inside Puma’s new brand positioning and largest global campaign to date
The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”
By Chris Kelly • March 20, 2025 -
Permission granted by Amazon
Amazon uses Big Spring Sale to promote Amazon Haul
As part of the event, which returns next week, the retail giant is offering 50% off its Temu-like competitor.
By Nate Delesline III • March 19, 2025 -
Courtesy of Macy’s
Macy’s moves private label focus to the home with latest launch
Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220.
By Howard Ruben • March 19, 2025 -
Courtesy of Kohl’s
Kohl’s introduces 2 private label home brands
Most products in the Miryana and Mingle & Co. lines are priced under $50 as the company places emphasis on value.
By Tatiana Walk-Morris • March 18, 2025 -
Daphne Howland/Retail Dive
Macy’s plots TV series on women who shaped department stores
The show, which still needs a showrunner and cast, will be based on Julie Satow’s best-selling historical novel.
By Daphne Howland • March 18, 2025 -
Courtesy of Wayfair
Wayfair plots second large-format store
The 150,000-square-foot location is set to open next year in Atlanta and adds to the online home goods retailer’s growing footprint.
By Howard Ruben • March 17, 2025 -
Courtesy of Hanes Brands
ColumnThe Weekly Closeout: Hanes jumps into athleisure, iRobot has ‘substantial doubts’ about its future
The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.
By Retail Dive Staff • March 14, 2025 -
Courtesy of Bath & Body Works
Bath & Body Works introduces new store design
Gingham+ features an updated layout, tech and larger aisles as the company caters more to the Gen Z demographic.
By Kaarin Moore • March 13, 2025 -
Daphne Howland/Retail Dive
Good American launches at Macy’s
Products from co-founder Khloé Kardashian’s brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.
By Tatiana Walk-Morris • March 13, 2025 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing
At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.
By Peter Adams • March 12, 2025 -
Courtesy of Reebok
Reebok reenters golf with footwear, apparel offering
The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ownership.
By Howard Ruben • March 12, 2025 -
Courtesy of Andie
Andie launches incubator program
The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.
By Howard Ruben • March 11, 2025 -
Daphne Howland/Retail Dive
Dick’s plots ‘significant investments’ in stores, digital as winning streak continues
Technology and marketing will see more capital as the sporting goods retailer looks to take more share in e-commerce and grow its footwear business.
By Cara Salpini • March 11, 2025 -
Courtesy of Teva
Teva debuts global campaign encouraging people to get outside
The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.
By Howard Ruben • March 11, 2025 -
Nikola Stojadinovic via Getty Images
Lowe’s, Home Depot bring advice online with AI-powered tools
Both of the home improvement retailers released tools that seek to offer shoppers the level of guidance they would receive in-store while browsing online.
By Bryan Wassel • March 10, 2025 -
Courtesy of Amazon
Majority of Americans have yet to try Amazon Haul
Three months after its launch, 16% of shoppers use the site at least monthly, compared to 23% and 28% who do the same at Shein and Temu.
By Nate Delesline III • March 10, 2025 -
Courtesy of On
On plots first co-created footwear, apparel collection with Zendaya
Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.
By Cara Salpini • March 10, 2025 -
Courtesy of Lee
Lee and Buck Mason collaborate on menswear capsule
The collection is inspired by vintage 1940s designs and is being promoted through an ad campaign featuring Midland lead singer Mark Wystrach.
By Howard Ruben • March 10, 2025 -
Dan Kitwood via Getty Images
ColumnThe Weekly Closeout: Trade groups sound the alarm on tariffs, L’Oréal sells Carol’s Daughter
RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand it bought a decade ago.
By Retail Dive Staff • March 7, 2025
