Marketing: Page 24
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Courtesy of SpartanNash
Private label momentum shows no signs of slowing
Even if grocery prices fall, shoppers plan to continue purchasing store brands, new research from FMI — The Food Industry Association found.
By Catherine Douglas Moran • June 20, 2024 -
Courtesy of Skims
Skims features ‘Bridgerton’ star Nicola Coughlan in latest campaign
The campaign, which was shot by Elizaveta Porodina, features the actor modeling items from the brand’s Soft Lounge collection.
By Howard Ruben • June 20, 2024 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2024 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Courtesy of Goop
Gwyneth Paltrow’s Goop launches mascara
The product, which is priced at $28, is available on the company’s website as well as in Goop stores and retail partner locations.
By Howard Ruben • June 18, 2024 -
Courtesy of Lee and Heydude
Lee collabs with footwear brand Heydude
The line with the Crocs-owned brand includes apparel and shoes and was the denim brand’s first collaboration to launch on Amazon.
By Lara Ewen • June 18, 2024 -
Daphne Howland/Retail Dive
Beyond shakes up C-suite in quest for profitability
Bed Bath & Beyond CEO Chandra Holt has left after less than five months as the struggling e-retail conglomerate streamlines its leadership.
By Daphne Howland • June 17, 2024 -
Courtesy of Skims
Skims opens first permanent store in Washington, DC’s Georgetown neighborhood
The Kim Kardashian-founded brand will open an additional four stores in 2024 and flagship locations in New York and Los Angeles at a future date.
By Howard Ruben • June 17, 2024 -
Courtesy of Gap Inc.
Athleta buys first TV ad ahead of Paris Olympics, featuring Simone Biles
Biles and fellow Olympian Katie Ledecky, who are both members of Athleta’s Power of She collective, will also appear in digital and out-of-home creative.
By Tatiana Walk-Morris • June 17, 2024 -
Courtesy of Walmart
Walmart opens access to off-site customer journey insights for suppliers
With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.
By Chris Kelly • June 17, 2024 -
Daphne Howland/Retail Dive
A year after marketing turmoil, a more subdued Pride Month
Quietest of all is Target, which took the brunt of protests in 2023, though the retailer says it stands behind the LGBTQ+ community in other ways.
By Daphne Howland • June 17, 2024 -
Courtesy of Walmart corporate blog
Walmart+ Week returns Monday ahead of Amazon’s Prime Day
This year's event includes deals on fuel, cash back on flights booked through Walmart+ Travel and a mystery offer.
By Nate Delesline III • June 14, 2024 -
Courtesy of Walmart
Walmart targets Gen Z with apparel brand relaunch
The overhaul of its “No Boundaries” private label is the retailer’s latest attempt to gain traction in fashion, this time with casual style and low prices.
By Daphne Howland • June 14, 2024 -
Courtesy of Bark, Inc.
ColumnThe Weekly Closeout: GameStop raises $2B and Bark Air has a ruff start
The meme stock frenzy continues to be kind to the gaming retailer, while Bark’s new airline effort faced a lawsuit within its first month of operation.
By Retail Dive Staff • June 14, 2024 -
Courtesy of Revolve
Revolve Group opens first physical store
The Aspen, Colorado, location comes after a successful pop-up shop and will feature collections from both Revolve and Fwrd.
By Tatiana Walk-Morris • June 13, 2024 -
Cara Salpini/Retail Dive
Too Faced joins Amazon’s premium beauty store
The move comes just weeks after sister brand Clinique opened an Amazon storefront as the e-commerce giant ups its beauty game.
By Howard Ruben • June 12, 2024 -
Nate Delesline III/Retail Dive
Lowe’s names chief marketing officer
Jennifer Wilson was promoted to the role and oversees a number of initiatives including the company’s retail media network.
By Tatiana Walk-Morris • June 12, 2024 -
Courtesy of Pretty Smart
Beauty brand Pretty Smart launches exclusively at Walmart
Developed in partnership with Walmart’s merchandising team, the brand aims to offer luxury beauty products at an affordable price point.
By Howard Ruben • June 11, 2024 -
Courtesy of Givenchy Beauty
Givenchy Beauty makes over Roblox space for Pride Month
The luxury brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ designers.
By Jessica Deyo • June 10, 2024 -
Courtesy of Walmart
Walmart to bring electronic shelf labels to thousands of stores
The retailer expects to deploy the technology to 2,300 locations by 2026 in a bid to improve efficiency and customer service.
By Sam Silverstein • June 10, 2024 -
Courtesy of Crate & Barrel
Crate and Barrel debuts home collection with fashion designer Laura Kim
Kim, who is the co-creative director of Oscar de la Renta, is making her debut in the homewares space with the retailer.
By Tatiana Walk-Morris • June 10, 2024 -
Courtesy of Claire's, Hello Kitty
ColumnThe Weekly Closeout: Kirkland’s explores strategic alternatives as Claire’s celebrates Hello Kitty
The home retailer is also instituting a cost-savings plan as sales fell 5% in Q1. Meanwhile, the tween brand is honoring the iconic character’s 50th anniversary.
By Retail Dive Staff • June 7, 2024 -
Courtesy of Elias Parise/Hoka
Hoka opens New York City flagship store
The Fifth Avenue location marks the popular running brand’s second store in New York City and eighth store in the U.S.
By Howard Ruben • June 7, 2024 -
Scott Olson via Getty Images
Sam’s Club looks to members to bolster private label offerings
In a new initiative, the Walmart-owned club retailer is enlisting the help of 50,000 shoppers to help co-create products for its Member’s Mark line.
By Peyton Bigora • June 7, 2024 -
Kaarin Vembar/Retail Dive
Lululemon CEO says it missed opportunities in the women’s business in Q1
A narrow color palette and insufficient inventory in smaller sizes contributed to slower growth in the U.S., though overall revenue was still up 10%.
By Cara Salpini • June 6, 2024 -
Courtesy of Victoria's Secret & Co.
Victoria’s Secret beat expectations in Q1, but is it enough?
Its namesake and Pink brands have held onto some 20% market share in intimates, though its beauty business is its best-performing category.
By Daphne Howland • June 6, 2024 -
Courtesy of Ikea
Ikea remodels remote work with paid positions for Roblox store
The Swedish retailer is offering jobs to 10 people to staff the digital space and drive real-world recruitment.
By Sara Karlovitch • June 6, 2024
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