Marketing: Page 44


  • EBay corporate building in Berlin
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    Courtesy of EBay
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    EBay’s new AI tool generates product listings from photos

    The “magical listing” tool allows sellers to take or upload a photo in the eBay app and watch AI fill in product details.

    By Tatiana Walk-Morris • Sept. 11, 2023
  • A person doing a squat while holding weights and following an instructional Peloton video, with the exercise brand's Peloton Bike also in view.
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    Permission granted by Peloton
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    Could Peloton’s brand refresh mark the start of its comeback?

    Director of Marketing Oli Snoddy details how the embattled exercise brand is leveraging real users to broaden its reach and grow its app. 

    By Jessica Hammers • Sept. 11, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • A living room scene with two couches and overhead lighting.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: RH wants to restore iconic Miami Beach property, Banana Republic sells furniture

    RH submitted a proposal to “reimagine and restore” One Ocean Drive, while the Gap Inc. brand launched BR Home. 

    By Retail Dive Staff • Sept. 8, 2023
  • Three children wearing Hanna Andersson clothes.
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    Courtesy of Hanna Andersson
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    Hanna Andersson launches loyalty program

    Hanna Rewards marks the 40-year-old brand's first foray into loyalty, giving customers perks such as exclusive sales and redeemable points each time they shop.

    By Howard Ruben • Sept. 8, 2023
  • This image depicts the podcast series image for NCR's Retail Dive series, "Elevated Retail CX"
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    Alyssa Sierra/Retail Dive
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    Sponsored by NCR Voyix

    [Podcast] Elevated Retail CX

    Elevated Retail CX is a three-part podcast series that explores how brick-and-mortar locations can raise the bar on customer experience.

    Updated June 3, 2024
  • Outdoor merchandise displays inside a Fjällräven store in Palo Alto, California.
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    Permission granted by Fjällräven
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    Fjällräven opens first store in Palo Alto

    The California location adds to the Swedish outdoor apparel brand’s growing footprint, which now spans 42 brand stores across the U.S. and Canada.

    By Howard Ruben • Sept. 5, 2023
  • A person shares a wide smile next to lipstick in a J.C. Penney promotional image.
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    Permission granted by J.C. Penney
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    How J.C. Penney is pivoting its brand as part of $1B company turnaround plan

    Chief Customer Officer Katie Mullen details how the department store chain is strengthening its focus on inclusivity and community.

    By Peter Adams • Sept. 5, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By Peter Adams • Sept. 5, 2023
  • An Academy Sports and Outdoors storefront
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    Courtesy of Academy Sports and Outdoors
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    Column

    The Weekly Closeout: Academy Sports and Outdoors expands assortment, and has pumpkin spice gone too far?

    Fall-scented flushable wipes are here. Meanwhile, Academy Sports and Outdoors struck two deals this week, with Fanatics and L.L. Bean.

    By Retail Dive Staff • Sept. 1, 2023
  • An assortment of Clean Age's personal care products.
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    Courtesy of Clean Age
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    Gen Z personal care brand Clean Age launches at Walmart

    The company won the “Golden Ticket” from the mass merchant’s pitch competition for startups and will land in 1,800 Walmart stores as a result.

    By Howard Ruben • Sept. 1, 2023
  • A bright yellow sign against a blue roof says "Best Buy" in bold black letters.
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    Daphne Howland/Retail Dive
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    Best Buy suppliers are picking up the tab on promotions

    With electronics demand sluggish, vendors are funding price discounts more often to generate sales through the retailer.

    By Sept. 1, 2023
  • Interior of a Brilliant Earth showroom in New York featuring wood flooring and white jewelry display cases
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    Courtesy of Brilliant Earth
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    Brilliant Earth to open 3 luxury mall showrooms

    The direct-to-consumer jewelry brand’s new locations offer select products available for same-day purchases and one-on-one appointments.

    By Aug. 31, 2023
  • A person holding a phone with a screen of the Elemis website.
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    Courtesy of Perfect Corp.
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    Elemis taps Perfect Corp. for mobile skin analysis, product recommendation tool

    The artificial intelligence-driven skin diagnostic experience will give mobile users suggestions for products to combat issues like wrinkles and redness.

    By Tatiana Walk-Morris • Aug. 31, 2023
  • The Macy's logo is seen above a display of clothing for sale
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    Mario Tama via Getty Images
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    Macy’s, Gap release joint collection of sleepwear and intimates

    In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store.

    By Aug. 30, 2023
  • A group of people wearing a J.C. Penney collection by Jason Bolden.
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    Courtesy of J. C. Penney
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    J.C. Penney partners with celebrity stylist Jason Bolden

    In a first-ever stylist collaboration for the department store, Bolden will reimagine collections for its J. Ferrar and Worthington private labels.

    By Tatiana Walk-Morris • Aug. 29, 2023
  • An assortment of LolaVie products
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    Permission granted by LolaVie
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    Jennifer Aniston’s Lolavie continues retail expansion with Credo Beauty launch

    The hair care brand entered Ulta Beauty in May as the company works to expand its reach.

    By Howard Ruben • Aug. 28, 2023
  • Illustration of a yellow character standing in the middle of a school campus.
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    Courtesy of Walmart
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    Walmart launches back-to-school ‘Supercampus’ experience on Roblox

    The back-to-school experience allows kids to play games featuring Bic, Crayola and other popular back-to-school brands.

    By Tatiana Walk-Morris • Aug. 28, 2023
  • Food in a shopping brown bag
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    Permission granted by The Ibotta Performance Network
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    Sponsored by The Ibotta Performance Network

    Holiday 2023 guide: Seasonal trends to build your marketing strategy

    Get insights into seasonal Holiday trends plus current shopper sentiment to build your strategy.

    By John McKinney • Aug. 28, 2023
  • An assortment of Curie products
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    Courtesy of Curie
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    Deodorant brand Curie lands in 4,300 Walmart stores

    The mass merchant will carry several of the DTC brand’s products in stores nationwide as well as on its website.

    By Howard Ruben • Aug. 25, 2023
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    Permission granted by Petco
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    Column

    The Weekly Closeout: Petco swings to a loss and Ace Hardware plans 170 stores this year

    The pet retailer reported its 19th consecutive quarter of comp growth, while the hardware cooperative has already opened 100 of its planned stores.

    By Retail Dive Staff • Aug. 25, 2023
  • Two people model Pacsun apparel at the Metropolitan Museum of Art.
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    Courtesy of Pacsun
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    Pacsun, The Metropolitan Museum of Art release Greek and Roman collection

    The collection is part of a multiyear collaboration which began in 2022 and seeks to open the world of art to a younger generation. 

    By Tatiana Walk-Morris • Aug. 25, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 24, 2023
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    Home Depot creates content hub for new homeowners

    The New Homeowners Hub offers do-it-yourself guides and other resources on skills like changing light fixtures and replacing garbage disposals.

    By Tatiana Walk-Morris • Aug. 24, 2023
  • The exterior of a store with a banner that reads "Bath & Body Works."
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    Courtesy of Bath & Body Works
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    Bath & Body Works loyalty members now make up 75% of US sales

    The program has ballooned to 38 million members in one year. The retailer also opened 30 new off-mall stores in Q2 as it looks for growth.

    By Nate Delesline III • Aug. 23, 2023
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target adds baby, toddler offering to Good & Gather brand

    The expansion of the 4-year-old private label comes as the food and beverage segment grows in importance for the retailer.

    By Nate Delesline III • Aug. 21, 2023