Dive Brief:

• Frozen merch has managed to topple Barbie from her Christmas pedestal, with 20% of parents planning to buy the Disney items, compared to the 17% planning to buy Barbies, according to the National Retail Federation’s holiday “Top Toys” survey.

• Earlier this year, Fortune magazine estimated that Americans this year would spend $1 billion on Frozen merchandise. Legos, cars and trucks, and Teenage Mutant Ninja Turtles are also among the top selling toys, according to the NRF.

• Unfortunately for Barbie, this is the third year of the iconic doll's declining sales.

Dive Insight:

We all got a glimpse of it at Halloween — the obsession of many young children, especially girls, have with Disney’s Frozen. But while there’s a lot of pressure on retailers to keep hot toys in stock when they’re selling so quickly, it’s certainly a nice problem to have.