Dive Brief:

• Gap Inc. Monday reported its Q4 sales growth of 3%, and same-store sales growth of 2%. 

• The healthy report came despite an iffy January, when net sales fell 1% and same-store sales fell 3%.

• Namesake brand Gap saw falling revenue in January, but Banana Republic and Old Navy saw rising revenue. Its net income report beat analyst expectations. Sales at Old Navy, for example, rose 11% while sales at Gap fell 6%.

Dive Insight:

This has been a story at Gap for a while now. Banana Republic, and especially Old Navy, thrive as the flagship brand continues to sag. This comes just a few weeks after Danish branding guru Rebekka Bay departed from the Gap brand—​she wasn’t able to perform the magic there many expected her to, at least not during the time she was given.