Dive Brief:
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Girl Scout cookies are now available online, through troops that opt in to a new e-commerce program.
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More than one million Girl Scouts (all digital natives) are expected to take advantage of the new opportunity, which many consumers and scouts alike have been advocating for years.
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Troops can opt for a web-based e-commerce platform or a mobile platform, but not both. Troops are in charge of running their e-commerce operations, and there are opportunities for marketing and other business operations that allow for limited identifications of the young entrepreneurs.
Dive Insight:
It’s been years now that many people — cookie-loving consumers and Girl Scouts alike — have wondered why it hasn’t been possible to buy Girl Scout cookies online. Now, at least from troops that opt in, they’re finally available.
It’s unclear whether Juliette Gordon Low, founder of the Girl Scouts of the USA and a hard-working and ambitious scout herself, would have approved of the delay. But certainly the organization’s insistence that the cookies be sold by the troop members themselves — including running the web or mobile sites — is just how she would have wanted it.
