Dive Brief:

• Fernando Madeira, who has been Wal-Mart Stores Inc.’s president and CEO of Walmart eCommerce Latin America for the past two years, has been named to succeed outgoing walmart.com president and CEO Joel Anderson. Anderson is leaving to become president of teen discount retailer Five Below.

• Madeira will retain his Latin America job and also take on Wal-Mart’s U.S. e-retail, based at the company’s e-commerce headquarters in San Bruno, CA. He reports to Walmart Global eCommerce president and CEO Neil Ashe, as before.

• Wal-Mart Stores also announced it’s expanding its mobile-driven Savings Catcher program piloted this spring to stores nationwide, as well as its website and mobile app. The program automatically gives Walmart customers refunds for lower prices on items they bought that are cheaper at competing retailers. 

Dive Insight:

Madeira will have his hands full as Wal-Mart steps up its efforts to expanding its e-commerce business. Indeed, the company expects another $3 billion in sales this year from its current $10 billion e-commerce business. The company is also expanding its fulfillment capabilities to meet that demand, and leveraging its loyalty program to glean customer data through mobile.