Dive Brief:

• Wal-Mart Stores Inc.’s @WalmartLabs has acquired Stylr, a mobile app consumers use to find items in stores.

• Some 65% of Walmart shoppers and 80% younger than 35 use smartphones, and half of all shoppers have used their phones in a Walmart store specifically to help them shop.

• This is the thirteenth acquisition by @WalmartLabs, where the retailer develops innovations aimed at tracking its shoppers and smoothing out lines between all channels.

Dive Insight:

Wal-Mart Stores CEO C. Douglas Mcmillon has promised innovations that will close gaps in its customers' shopping experience across all channels. With its latest acquisition, the retailer's @WalmartLabs division continues its steady progress in doing just that.