Recently, Valpak and market research firm PureSpectrum partnered to survey over 500 consumers to determine what is driving their purchasing decisions. From Big Box to GameStop, one message remained constant: deals and discounts continue to motivate shoppers to hand over that hard-earned cash. 

Top 5 reasons to try or switch retailers 

1. Low cost 65% 

2. Coupon / offer 45% 

3. Great customer service 39% 

4. Store loyalty / rewards card 38% 

5. Customer reviews 37% 

Top 5 most requested retail offers  

1. Buy one, get one free 72% 

2. Marked-down items 65% 

3. Rewards / loyalty discount 54% 

4. Storewide sale 50% 

5. Seasonal sales 50% 

Top 5 preferred ways to receive retail offers 

1. Email 59% 

2. In the mail 49% 

3. Text message 35% 

4. Via company website 19% 

5. Social media 12% 

Top 5 personalized offers shoppers want  

1. Loyal customer offers 61% 

2. Birthday offers 59% 

3. Seasonal offers 59% 

4. Holiday offers 57% 

5. Anniversary offers 33% 

While some retailers may struggle with the concept of discounting, believing it could diminish the value of their brands, the gloves are off nowadays. Price-conscious shoppers no longer hide in the clearance section and want authentic deals.