Consumer Trends


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    grinvalds via Getty Images
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    Few consumers trust retailers to use their data responsibly, research finds

    Consumers are more willing to share data when the requests are personalized and the experience is more rewarding, Press Ganey Forsta found.

    By Bryan Wassel • July 1, 2025
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    gorodenkoff via Getty Images
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    Consumers want more value — beyond low prices

    Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte.

    By Howard Ruben • July 1, 2025
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A closeup of a phone homescreen showcasing the Temu and Shein apps.
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    Stock via Getty Images
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    Customers are ditching Shein and Temu. Can Amazon win them over?

    Third-party sellers that fulfill orders through the e-commerce giant’s network may stand to gain as the fast-fashion giants face heightened tariffs.

    By Laurel Deppen • July 1, 2025
  • A plain white strip mall building with large glass windows. A bold yellow sign with black letters reads “DOLLAR GENERAL” above the entrance. The address “1801-B” is displayed on the door, and a trash bin is placed outside.
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    Alamy
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    Dollar General temporarily drops prices on 1K items during summer sale

    The retailer’s “7 Days of Savings” event starts Sunday, as consumers stretch their budgets during the back-to-school shopping season. 

    By Tatiana Walk-Morris • June 30, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By June 27, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Saks Global, Amazon and the state of luxury

    Fashion Dive Senior Editor Lara Ewen joins to talk about the latest tie-up between the department store conglomerate and the e-commerce giant.

    By Retail Dive Staff • June 26, 2025
  • An adult and two children shopping for school supplies.
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    Phynart via Getty Images
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    Back-to-school shoppers focus on sales, AI to search for deals

    As tariffs drive up prices on some goods, consumers are looking for ways to make their budgets go further, according to PwC.

    By Tatiana Walk-Morris • June 26, 2025
  • A return of a Shein item leveraging UPS' Happy Returns occurs at a Forever 21 location.
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    Permission granted by Happy Returns
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    Free returns are often a deal breaker for consumers

    Most consumers expect free returns as a standard offering, according to a Rithum survey. 

    By Michael Brady • June 24, 2025
  • A royal blue square reads "Walmart Deals July 8-13 only" on a light blue background.
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    Courtesy of Walmart
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    Walmart, Target announce competing Prime Day sales

    Both retailers are offering early access to paid loyalty members and highlighting back-to-school savings.

    By Dani James • June 23, 2025
  • A construction worker sites on a jobsite, looking sad.
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    SimonSkafar via Getty Images
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    Economy heading toward ‘significant slowdown,’ Conference Board says

    A decline in housing permits in May and two consecutive months of rising claims for unemployment insurance led to a dip in the Leading Economic Index.

    By Jim Tyson • June 23, 2025
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    Adam Bettcher via Getty Images
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    How ditching Pride now could hurt brands later

    Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

    By June 23, 2025
  • A group of people wearing clothing from the Gap x Doen collaboration.
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    Courtesy of Gap Inc.
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    Column

    The Weekly Closeout: Authentic hires an Amazon vet, Dôen secures funding

    Tim Derner joined the brand management firm as the global head of marketplaces, while the apparel brand closed on a Series A funding round.

    By Retail Dive Staff • June 20, 2025
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    How Bob’s, Ikea are bucking the trend of furniture retail stagnation

    The segment, which grew during the height of the pandemic, has been contracting. However, value players are opening locations — and poised to take market share.

    By Shefali Kapadia • June 18, 2025
  • A woman in a lavender jumpsuit sits on one hip staring into the distance
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    Courtesy of Nuuly
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    Nuuly is dominating the apparel rental market

    The company has more than double the number of active subscribers as Rent the Runway, its next-largest U.S. apparel subscription competitor, according to Wells Fargo analysts.

    By Tatiana Walk-Morris • June 16, 2025
  • A woman in a bright red suit stands with a hand in her long, curly hair.
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    Courtesy of Isima
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    Column

    The Weekly Closeout: Michaels rolls out Summerween and Shakira’s beauty brand debuts

    The crafts retailer is releasing Halloween decor earlier than ever, while the pop star’s Isima line will launch at Ulta Beauty.

    By Retail Dive Staff • June 13, 2025
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    Courtesy of Bdy
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    Tree Hut gets a ‘grown-up’ sister brand

    Bdy emphasizes high-quality, affordable products and uses skin care-inspired ingredients to address common concerns like dryness and uneven tone.

    By Howard Ruben • June 13, 2025
  • A yellow school bus is parked outside. A handful of students wearing rain jackets and  backpacks are getting on the bus.
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    FatCamera via Getty Images
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    For more consumers, back-to-school shopping starts now

    Many parents consider this year to be “financially challenging” or “stressful,” in part due to price hikes, according to a survey. 

    By Tatiana Walk-Morris • June 10, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon to raise prices as progress stalls in the US

    As the retailer plans modest tariff-induced price hikes, CEO Calvin McDonald said U.S. shoppers are growing more "discerning" than those in Canada.

    By June 6, 2025
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Nike appoints innovation chief and retailers face cyberattacks

    The athletics retailer filled in the role behind John Hoke, while Victoria’s Secret, Adidas and The North Face have recently reported security breaches.

    By Retail Dive Staff • June 6, 2025
  • Interior of Lego store.
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    Courtesy of Lego
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    Adults boost US toy sales

    Consumers are either paying more for pricier toys or opting for lower-cost products, but mid-tier options are feeling a pinch, according to a Circana report.

    By Tatiana Walk-Morris • June 5, 2025
  • A person walks by a Dollar Tree store.
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    Daphne Howland/Retail Dive
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    Wealthier consumers flock to Dollar Tree in Q1

    The discounter, which is better positioned against rival Dollar General without its Family Dollar unit, is expanding a multiprice strategy to more stores.

    By June 4, 2025
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    Daphne Howland/Retail Dive
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    Deep Dive

    What went wrong at Target?

    The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose its own problems.

    By Dani James • June 2, 2025
  • Exterior of an Ulta store
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    Kaarin Vembar/Retail Dive
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    Ulta sees signs of improvement in Q1, but stays cautious

    While beauty is generally recession-proof, executives said the category is not “immune to consumer pressure” and customers could pull back.

    By May 30, 2025
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    Courtesy of Amazon
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    Tariffs are likely to drive Prime Day purchases

    Consumers are looking to stock up on essentials and other goods as fears of tariff-driven price increases loom, according to a recent Tinuiti survey.

    By Howard Ruben • May 30, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: Breaking down Dick’s Sporting Goods’ deal to acquire Foot Locker

    The team discusses the implications of the surprise acquisition, how Dick’s is defending it and why the stakes could be different for each retailer.

    By Retail Dive Staff • May 29, 2025