Holidays
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Courtesy of Affirm
In time for the holidays, Affirm updates its app
Consumers made more purchases via BNPL platforms last holiday season. With the lingering impact of inflation, shoppers may do the same this year.
By Tatiana Walk-Morris • Oct. 31, 2024 -
Kendall Davis/Retail Dive
Podcast
The Backroom: Retailers creeping it real
Halloween will drive $11.6 billion in spending this year. Plus, it’s fun!
By Retail Dive Staff • Oct. 31, 2024 -
Trendline
Inside the 2024 holiday season
Retailers are navigating the effects of inflation as retail’s most important quarter looms.
By Retail Dive staff -
Courtesy of Walmart
Walmart+ annual membership fee slashed in half for the holidays
The retail giant is also offering trial subscriptions as usual amid a Black Friday-Cyber Monday push ahead of an extra-short season.
By Daphne Howland • Oct. 30, 2024 -
Anchiy via Getty Images
Product review videos to influence holiday shopping
YouTube, Facebook and Instagram are the top social media platforms shoppers are using for research this season, according to a Circana report.
By Tatiana Walk-Morris • Oct. 30, 2024 -
Courtesy of Macy's
Macy’s taps actress Alison Brie for holiday campaign
The spots, which depict Brie embodying the human version of the department store’s annual gift guide, will air across TV, digital and social channels.
By Howard Ruben • Oct. 29, 2024 -
Courtesy of Target
Target Thanksgiving meal feeds 4 for $20
The retailer joins a slew of grocers that have rolled out holiday meal discounts in an effort to assuage consumer concern about food prices.
By Peyton Bigora • Oct. 29, 2024 -
Brett Dworski/Retail Dive
5 retail horror stories of 2024
From Youthforia’s problematic foundation shade range to Foxtrot’s abrupt shuttering, retailers have been the subject of some scary stories.
By Caroline Jansen • Oct. 29, 2024 -
Anchiy via Getty Images
Most consumers plan to shop online this holiday season
While some people started shopping during October’s promotions, most consumers plan to start next month, according to research by Bain & Company.
By Tatiana Walk-Morris • Oct. 28, 2024 -
Retrieved from Walmart on October 28, 2024
Walmart parodies TV hits in Black Friday ‘advertainment’ series
“Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce.
By Chris Kelly • Oct. 28, 2024 -
Courtesy of Old Navy
Jennifer Hudson stars in Old Navy’s latest holiday campaign
The campaign, dubbed “Love is in the House,” will air across cinemas, social media, primetime networks and streaming services.
By Howard Ruben • Oct. 28, 2024 -
Jackyenjoyphotography via Getty Images
Sponsored by Bitly2024 holiday retail trends: How to stay agile and maximize every sale opportunity
Discover key 2024 holiday trends and how retailers can stay agile to meet rising consumer demands.
Oct. 28, 2024 -
Courtesy of Kate Spade New York
ColumnThe Weekly Closeout: Kate Spade launches M&M’S collection and Nike extends partnership with NBA, WNBA
The fashion company announced a sweet collaboration, while the athletics brand is signing on for another 12 years with the basketball associations.
By Retail Dive Staff • Oct. 25, 2024 -
Daphne Howland/Retail Dive
Best Buy extends store hours for the holidays
The electronics retailer also has an extended holiday return and exchange policy for most gifts purchased between Nov. 1 through Dec. 31.
By Tatiana Walk-Morris • Oct. 24, 2024 -
Jeenah Moon / Stringer via Getty Images
Holiday hiring hurdles have retailers banking on cross-training, incentives
Fewer employers plan to hire seasonal help this year, and labor shortages are at least partly to blame.
By Kate Tornone • Oct. 24, 2024 -
Kaarin Vembar/Retail Dive
Peloton, Costco partner for the holidays
Costco members will be able to purchase an exclusive Bike+ bundle from Nov. 1 through Feb. 15, as Peloton continues to expand its third-party relationships.
By Kaarin Moore • Oct. 23, 2024 -
Courtesy of Port of Los Angeles
Retail inventories in good shape for holidays: NRF CEO
Matthew Shay said companies averted disruptions related to the East and Gulf Coast port strike by moving goods early.
By Alejandra Carranza • Oct. 23, 2024 -
Courtesy of True Religion
True Religion enlists Megan Thee Stallion to tap into hip-hop culture
The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to Chief Marketing Officer Kristen D’Arcy.
By Chris Kelly • Oct. 23, 2024 -
Courtesy of Target
Target cuts prices on 2K items for the holiday season
It's the second time in less than six months the retailer lowered prices. By the end of the year, the company said it will have reduced prices on 10,000 products.
By Nate Delesline III • Oct. 22, 2024 -
Courtesy of The Home Depot
Let the ghoul times roll: Why retailers love Halloween
Companies are engaging with the fall holiday earlier than ever. Because, as it turns out, Halloween is a big moneymaker.
By Kaarin Moore • Oct. 22, 2024 -
Courtesy of Dollar General
Dollar General pushes holiday savings, deals on toys
The dollar store said nearly every toy is priced under $20, with most at $10 or less.
By Howard Ruben • Oct. 21, 2024 -
Permission granted by Walmart
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Nods to films and TV shows like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.
By Peter Adams • Oct. 21, 2024 -
Courtesy of Walmart
Walmart modifies holiday meal deal
The retailer announced Thursday that its turkey-centered promotion serves eight people instead of 10.
By Sam Silverstein • Oct. 21, 2024 -
Courtesy of Macy's
Macy’s, Disney collaborate for the holidays with new collection and shop-in-shops
Disney will have shop-in-shops in 200 locations, including the department store’s iconic Herald Square flagship in New York City.
By Howard Ruben • Oct. 18, 2024 -
Courtesy of JCPenney
J.C. Penney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
By Jessica Deyo • Oct. 17, 2024 -
Liliboas via Getty Images
Consumers to shop at discount department stores this holiday
In response to higher costs, shoppers will spend more time looking for deals this season, according to an ICSC survey.
By Tatiana Walk-Morris • Oct. 17, 2024
