Holidays: Page 2
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d3sign/Moment via Getty Images
Sponsored by SovosLessons from a record-breaking cyber week 2024
Black Friday and Cyber Monday 2024 broke records, testing retail systems and strategies. So, what’s next?
Dec. 16, 2024 -
Courtesy of Amazon
ColumnThe Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars
The activewear brand is under investigation for tax and customs compliance, while the e-commerce giant is offering Hyundai cars through Amazon Autos.
By Retail Dive Staff • Dec. 13, 2024 -
Trendline
Inside the 2024 holiday season
Retailers are navigating the effects of inflation as retail’s most important quarter looms.
By Retail Dive staff -
Courtesy of Perfect Corp.
Over half of holiday shoppers already use or plan to use AI
According to Perfect Corp., which offers AI and AR solutions to retailers, consumers are looking for personalized experiences.
By Xanayra Marin-Lopez • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024 -
Daphne Howland/Retail Dive
Target launches generative AI gift finder
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations.
By Tatiana Walk-Morris • Dec. 10, 2024 -
Kamil Krzaczynski via Getty Images
How retailers prepped their supply chains for 2024’s holiday crunch
Companies adjusted inventory and marketing strategies to accommodate the shorter Black Friday to Christmas timeframe.
By Philip Neuffer • Dec. 10, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
By Jessica Deyo • Dec. 9, 2024 -
Permission granted by Yuma Al
Sponsored by Yuma AIFrom stress to success: How AI Agents redefined holiday customer support in 2024
AI Agents stepped up in BFCM 2024, ensuring smooth shopping without support headaches
Dec. 9, 2024 -
Courtesy of ThredUp
ColumnThe Weekly Closeout: ThredUp sells Remix for $1 and who really won Black Friday?
The resale business sold most of the European company to Florin Filote for one euro, while early reports suggest On and Amazon scored sales during the holiday.
By Retail Dive Staff • Dec. 6, 2024 -
Kaarin Moore/Retail Dive
Black Friday weekend shopping traffic exceeds NRF predictions
More consumers made purchases during the period than anticipated, and both stores and mobile shopping saw gains year over year.
By Tatiana Walk-Morris • Dec. 5, 2024 -
Unsplash/Kateryna Hliznitsov
Sponsored by WunderkindHow identity and urgency propelled email and text revenue across Black Friday and Cyber Monday
TextTriggered emails and texts drove $4 billion in BFCM 2024 sales—learn the keys to this year’s success.
By Tim Glomb, VP of Digital, Content & AI • Dec. 4, 2024 -
Kaarin Moore/Retail Dive
Simon sees traffic bump during Black Friday weekend
The mall company has bucked the trend of declining in-store traffic during the industry’s busiest shopping period.
By Tatiana Walk-Morris • Dec. 3, 2024 -
Anchiy via Getty Images
Nearly 75% of baby boomers plan to use pay-later services this holiday season
Consumers in that generation are often on fixed incomes and mindful of avoiding high-interest credit card debt, according to Splitit CEO Nandan Sheth.
By Howard Ruben • Dec. 3, 2024 -
Anchiy via Getty Images
Cyber Monday spending hits $13.3B: Adobe
It remains the biggest online shopping day, but the five-day period starting on Thanksgiving brought in over $41 billion online.
By Nate Delesline III • Dec. 3, 2024 -
Retrieved from Google on November 22, 2024
Why Google Shopping turned holiday gift-giving into a game show
A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.
By Chris Kelly • Dec. 3, 2024 -
FreshSplash via Getty Images
Over half of consumers turn to TikTok for gift inspiration
Shoppers are seeking out videos of unboxing products, customer reviews and user experience to sway their purchasing decisions, per an MGH survey.
By Tatiana Walk-Morris • Dec. 2, 2024 -
Retrieved from Dick's Sporting Goods on November 26, 2024
Dick’s pits top athletes against each other in holiday decorating contest
The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.
By Sara Karlovitch • Dec. 2, 2024 -
Kena Betancur via Getty Images
Winners and losers of Black Friday 2024
With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.
By Daphne Howland • Nov. 30, 2024 -
Courtesy of Nordstrom
Nordstrom nervous about the holidays despite healthy Q3
A slowdown early in Q4 led to a very conservative upgrade in the retailer’s expectations. Meanwhile, there is still no update on the Nordstrom family’s take-private offer.
By Daphne Howland • Nov. 27, 2024 -
Permission granted by True Religion
True Religion reboots its loyalty program ahead of Black Friday
The program, renamed True Rewards, offers incentives beyond traditional discounts to include access to sports, music and cultural experiences.
By Tatiana Walk-Morris • Nov. 26, 2024 -
Courtesy of JCPenney
How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far
The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.”
By Jessica Deyo • Nov. 26, 2024 -
vgajic via Getty Images
Why stores still spark joy around the holidays
Online shopping has surged over the years, but it’s hard to replicate the discovery — and fun — of going to stores.
By Cara Salpini • Nov. 26, 2024 -
Courtesy of Macy's, Inc.
Q&AMacy’s chief marketer on why telling a cohesive marketing story is crucial
With its Thanksgiving Day Parade imminent, Sharon Otterman explains how the retailer brought its gift guide to life in its holiday campaign.
By Chris Kelly • Nov. 25, 2024 -
Courtesy of Walmart
Walmart updates virtual store with seasonal shopping features
Four new holiday environments showcase a selection of gifts curated by content creators and inspired by social media trends.
By Tatiana Walk-Morris • Nov. 25, 2024 -
stock photo via Getty Images
Amazon Live to feature Martha Stewart, Jennifer Hudson on Black Friday
The company is partnering with TalkShopLive to showcase Amazon’s Black Friday deals via live shopping shows.
By Tatiana Walker-Morris • Nov. 22, 2024
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