Holidays: Page 29
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Verizon Media
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.
By Natalie Black (Koltun) • Nov. 22, 2019 -
Column
Retail Therapy: The holidays just got Goop-ed
Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.
By Caroline Jansen • Nov. 22, 2019 -
Trendline
Inside the 2024 holiday season
Retailers are navigating the effects of inflation as retail’s most important quarter looms.
By Retail Dive staff -
Sponsored by OmnisendHow to transform Black Friday shoppers into year-round customers
Put the work into getting that first sale, but don't forget about creating an environment to bring back the new customers.
Nov. 22, 2019 -
Study: Gen Z and millennial shoppers embrace secondhand gifts
Only a fraction of Americans would be upset about receiving a previously owned item while 61% were open to it, according to a new report.
By Tatiana Walk-Morris • Nov. 21, 2019 -
eyecandylab
Adidas’ AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Dick's Sporting Goods
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.
By Barry Levine • Nov. 20, 2019 -
What do consumers want for the holidays? Gift cards and clothes
Additionally, half of U.S. shoppers named free expedited shipping as their top desire from retailers, according to a recent McKinsey report.
By Tatiana Walk-Morris • Nov. 19, 2019 -
Tupperware opens holiday pop-up shop in SoHo
The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.
By Lisa Rowan • Nov. 19, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 19, 2019 -
Younger consumers more likely to shop during Thanksgiving weekend
Some 165 million people are planning to shop that week, and even those who aren't could be lured by too-good-to-miss deals, a new survey finds.
By Tatiana Walk-Morris • Nov. 18, 2019 -
What department stores gave up when they gave up on the holidays
Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.
By Daphne Howland • Nov. 18, 2019 -
A roundup of retail holiday deals
Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete.
By Kaarin Moore , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Updated Dec. 9, 2019 -
Target integrates Shipt into its mobile app
Shoppers will be able to access the same-day delivery service without a membership when they order on the retailer's app.
By Lisa Rowan • Nov. 15, 2019 -
As Gen Z turns away from makeup, beauty braces for an ugly holiday season
Ulta Beauty and Estée Lauder faced recent stock downgrades from Piper Jaffray. Analysts expect the category to be more promotional this year.
By Cara Salpini • Nov. 13, 2019 -
Popsugar
PopSugar to launch experiential pop-up shop in NYC for the holidays
Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.
By Tatiana Walk-Morris • Nov. 13, 2019 -
Saks, Sephora pilot Google’s local ads to drive store traffic
Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.
By Robert Williams • Nov. 13, 2019 -
Courtesy of DSW
DSW to pop up in NYC with merchandise-free shop
The DSWGives Do Good Pop-Up will feature "interactive experiences" related to the company's philanthropic partners.
By Lisa Rowan • Nov. 13, 2019 -
Gen X will spend the most this holiday season
An age demographic survey from The NPD Group found that Gen Z will spend the least and baby boomers are already shopping for the holidays.
By Lisa Rowan • Nov. 12, 2019 -
Consumers to spend more than $200 on gift cards this year
On average, shoppers plan to allocate 35% of their total holiday shopping budgets on them, according to a Blackhawk Network BrandedPay report.
By Tatiana Walk-Morris • Nov. 11, 2019 -
More people will shop on mobile than desktop this holiday
A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.
By Lisa Rowan • Nov. 11, 2019 -
Mobile apps pose lower risk of online shopping fraud
E-commerce fraud increases prior to the holidays but doesn't comprise many transactions.
By Tatiana Walk-Morris • Nov. 11, 2019 -
Beatriz Perez Moya via Unsplash
Leveraging nostalgia: How retailers can build on the warmth of holiday shopping
Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition.
By Kaarin Moore • Nov. 11, 2019 -
More than half of consumers may go into credit card debt for the holidays
The attitude toward holiday credit card debt varies across each generation.
By Tatiana Walk-Morris • Nov. 8, 2019 -
Column
Retail Therapy: Hefty wants to do all the talking during the holidays
The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.
By Caroline Jansen • Nov. 8, 2019 -
Flickr
Party City's October sales a 'disaster' with Halloween stores down 21%
Executives said the retailer hasn't lost market share in the physical channel for costumes, but the slowdown at the company's stores was so big that might be of scant consolation.
By Ben Unglesbee • Nov. 8, 2019
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